What are Similarweb mobile app datasets?

Similarweb mobile app datasets provide comprehensive data and insights into millions of mobile apps across both iOS and Android platforms. These datasets cover app usage, engagement, user retention, rankings, and other metrics that help you understand how an app is performing in the marketplace, allowing you to benchmark against competitors and track trends across more than 25 countries.

What kind of data does Similarweb App Intelligence provide?

Similarweb App Intelligence delivers powerful insights into app performance, leveraging metrics like app installs, downloads, user engagement, retention, app store rankings, and daily activity. You can also gain insights into app technologies to better monitor your competitors’ reach across millions of apps.

Can I request a custom dataset?

Currently, Similarweb does not offer custom datasets. However, our existing datasets provide comprehensive metrics that cover most common needs, from app installs and engagement metrics to app store rankings and retention data.

Where does Similarweb App Intelligence data come from?

Similarweb App Intelligence data is derived from a combination of proprietary data sources that are unique to Similarweb. This ensures that you get reliable and comprehensive app data, which is combined with our established web traffic datasets to provide a complete view of the digital landscape.

Do you track activity within an app?

No, Similarweb App Intelligence focuses on metrics that indicate the overall performance of an app, such as installs, downloads, engagement metrics, and app rank. We do not track specific user behavior or activities that occur entirely within the app itself.

Mobile App Datasets

Evaluate app performance, identify trends and monitor market leaders, and benchmark your app against your competitors across key usage metrics.

20M+ mobile apps
60 countries
Up to 3 years of historical data

Explore our Mobile App Datasets

Perform comprehensive analysis of mobile app performance metrics, such as installs, downloads, engagement rates, user retention, app store rankings, and much more across iOS and Android.

Flexible data delivery

The most up-to-date and accurate data

Customized dataset solutions

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Web-App Cross Usage

Discover user overlap and cross usage between mobile apps (Android only) and websites.

App Engagement

View key app usage and engagement metrics to evaluate app performance

App Category Analysis

Discover the top iOS and Android apps sorted by app store ranking and Similarweb's usage ranking

Social In-apps

In-depth analysis on what users do on leading social apps (view, create, share) as well as ad creative tracking on these apps

App Audience

Analyze audience demographics, interests, overlap, and affinity

App Store

Track app downloads and rankings on both iOS and Android app stores

Great app data matters

Get unparalleled insights driven by the most accurate mobile app data

Unique mix of digital signals and sources

Our data collection process merges diverse digital signals from unique sources, effectively mapping and measuring your digital world.

Accurate and timely data delivered at scale

Access extensive information from hundreds of pre-built, custom datasets for smarter and faster effective decision-making.

Easily integrated into your data ecosystem

Import and integrate data into any system using your preferred format through partner integrations, APIs, Data Feeds, and CSV exports.

See our data in action

Get familiar with our mobile app datasets by downloading a sample report including some of our most popular app intelligence data points: unique installs, daily active users, app store ranking history, app retention, app affinity, and more.

Arm yourself with business-critical insights through Similarweb's Mobile App Datasets

App store ranking

Identify trends and monitor market leaders

Spot trending apps, growing genres, and identify underserved markets. Analyze an app’s ranking over time and across markets.

App engagement

Benchmark your app performance

Compare app performance across key usage metrics to improve retention and user satisfaction.

Mobile app audiences

Understand consumer behavior and interests

Gain full visibility into consumer behaviour by identifying audience interests across multiple apps and industries.

FAQs

Similarweb mobile app datasets provide comprehensive data and insights into millions of mobile apps across both iOS and Android platforms. These datasets cover app usage, engagement, user retention, rankings, and other metrics that help you understand how an app is performing in the marketplace, allowing you to benchmark against competitors and track trends across more than 25 countries.
Similarweb App Intelligence delivers powerful insights into app performance, leveraging metrics like app installs, downloads, user engagement, retention, app store rankings, and daily activity. You can also gain insights into app technologies to better monitor your competitors’ reach across millions of apps.
There are multiple app datasets you can access. Each dataset includes different app performance metrics, such as installs, downloads, engagement rates, user retention, app store rankings, and much more. You can refer to the API documentation or our platform's App Intelligence section to view the exact metrics included and how they apply to your needs.
Currently, Similarweb does not offer custom datasets. However, our existing datasets provide comprehensive metrics that cover most common needs, from app installs and engagement metrics to app store rankings and retention data.
Similarweb App Intelligence data is derived from a combination of proprietary data sources that are unique to Similarweb. This ensures that you get reliable and comprehensive app data, which is combined with our established web traffic datasets to provide a complete view of the digital landscape.
No, Similarweb App Intelligence focuses on metrics that indicate the overall performance of an app, such as installs, downloads, engagement metrics, and app rank. We do not track specific user behavior or activities that occur entirely within the app itself.