Wix Uses Similarweb's API for Strategic Market Decisions
Utilizing Similarweb's API, Wix gained insights into millions of websites and optimized its machine-learning models for early trend identification and more strategic product roadmap development.
About Wix
Wix is among the most popular website builders in the world. The platform empowers individuals and businesses to create stunning websites without the need for coding knowledge, offering a wide range of customizable templates, drag-and-drop tools, and various features to design and launch professional websites.
"Similarweb's API has been key in shaping our product roadmap by enabling us to detect trends early. This integration not only enhanced our machine learning models but also streamlined our data-driven decision-making process."
Shawn Lucas
Head of Strategy & Research at Wix
The Challenge
From reactive to proactive: Understanding market dynamics
Shawn and his Strategy and Research team faced the challenge of keeping up with the pace of change. The team's traditional approach could have been more reactive, following trends rather than anticipating them. They needed to transform their strategy to understand market dynamics to effectively guide their marketing and product strategies.
The Solution
Analyzing millions of sites with Similarweb's API
Using Similarweb's API, Shawn's team analyzed massive datasets across metrics like traffic, keywords, and user behavior. This turned Wix's strategy from reactive to proactive by quickly decoding industry trends.
The Success
Identifying future trends and impacting product roadmaps
Similarweb's API gave Shawn the edge in making data-driven business choices through insights unavailable on other platforms. By integrating this data into Wix's machine learning models, Shawn's team boosted performance, predicted trends, and substantially shaped the product roadmap. With its unique endpoints, Similarweb stands out as a comprehensive web intelligence provider.
