Summit Media Uses Similarweb Insights to Fuel Sales Pitches
Summit Media uses Similarwer Digital Data to identify unexplored audiences, channels, and affiliates for their clients. These crucial insights drive new business for Summit Media and are utilized in 100% of their pitches.
About Summit Media
Summit Media is a retail-focused digital marketing agency, specializing in delivering Digital Marketing, Marketing Technology and Customer Journey Analysis and Insights to some of the world’s most successful retailers.
"We use Similarweb in 100% of our pitches, I won’t walk into a client meeting without consulting Similarweb data. With Similarweb marketing intelligence we have won more pitches, and penetrated new markets and geographies."
Rebecca Wilkes
Director of Client Services at Summit Media
The Challenge
Adding unique value in a competitive space
Retailers turn to Summit Media to help maintain the brand awareness, which is increasingly challenging as trends and consumer behaviors are constantly changing. Summit Media's Client Services team plays a crucial role in driving new business and maintaining relationships with existing customers.
The Solution
Keeping track of the changing trends
Similarweb has proven indispensable for assessing the influence of brand awareness on website traffic and for identifying unexplored audiences, channels, and affiliates. In an increasingly intricate digital landscape, Similarweb has enabled Summit Media to navigate changing consumer trends, ensuring a consistent and accurate view of retail industries and categories, and their players over time.
The Success
Impressing prospects with crucial insights
Similarweb swiftly emerged as Summit Media's key marketing intelligence tool, facilitating the monitoring, tracking, and optimization of client marketing strategies. Leveraging Similarweb data, the team has successfully secured 9 deals so far, attributing the tool's ability to enhance pitches and “wow” client with impactful insights.
