Staysure Uses Similarweb's Real-Time Data to Develop New Products

When Covid-19 struck, UK's Staysure used Similarweb's analytics to swiftly adjust their strategy and pinpoint new product demands.

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STAYSURE CUSTOMER SUCCESS STORIES - HERO
About Staysure
Staysure is the UK's top travel insurance provider specializing in cover for pre-existing medical conditions including cancer, heart conditions and diabetes. Staysure has over 100,000 'Excellent' rated Trustpilot reviews, and have served over 10 million people since 2005.
James Robinson

"Similarweb has kept us in business. When times are challenging, it's all about understanding what the competition is doing, where we fit in the industry, and what's going on in the market overall."

James Robinson

Head of Digital Marketing at Staysure

The Challenge

Surviving the global pandemic in the travel industry

When Covid-19 hit, the UK's Foreign, Commonwealth, and Development Office warned against travel, leading to nearly 70% year-over-year losses for most of the travel industry. Staysure needed to rapidly adjust its strategy to stay afloat, seeking ways to insure amidst restricted international travel.
Website traffic to travel industry sites in the UK, July 2020 - January 2021
The Solution

Adapting digital marketing for evolving consumer needs

Guided by Similarweb insights on consumer demand, Staysure was able to respond swiftly to industry shifts and refined its digital marketing approach. The travel insurance firm monitored competitors, tracked post-lockdown recovery, and spotted a rising demand for Covid-19 travel insurance.
Search traffic for keywords “travel insurance” was on the decline in the UK, July 2020 - January 2021
The Success

New products, informed by real-user data

During the pandemic, Staysure tapped into niche market needs, introducing coverage for Covid-19-related cancellations, medical costs, and repatriation. Guided by Similarweb's authentic user data, Staysure confidently navigates sustained growth now and into the future.
Staysure keywords

Navigate challenging times with digital confidence

Find out how to pivot your business and marketing strategy successfully like Staysure, and gain an advantage over your competitors.