Simplr Boosts Sales and Pipeline Efficiency With Similarweb Insights
Using Similarweb, Simplr enhances sales by optimizing strategies, pinpointing high-value leads, and closing deals more efficiently.
About Simplr
Simplr is a customer support solution for growing brands. Providing on-demand staffing with a network of work-at-home specialists, bolstered by machine learning, to deliver a quick and empathetic customer experience.
"Traditional ways of company sizing are irrelevant to a digitally focused business, and Similarweb is the best publicly available data that we can use to size our companies."
Joshua Smith
Head Of Business Development at Simplr
The Challenge
Reaching the right customers when it matters most
Simplr leverages customer interactions on a site to signal the need for extra support. To efficiently scale customer support, they target the right companies by considering overall traffic volume and seasonality. Constant visibility into digital performance enables the identification of fast-growing prospects and those experiencing traffic spikes.
The Solution
Targeting the right audience using clear buying signals
Simplr utilized Similarweb to gain in-depth insights into prospects' digital performance, allowing them to prioritize and qualify companies based on fit and increasing demand. The Business Development team used monthly traffic changes to identify fast-growing sites and growing customer bases that require support, reaching out to prospects at the opportune moment.
The Success
Leveraging Similarweb digital performance data to win key accounts
Similarweb Market Intelligence data improved sales efficiency by focusing on qualified accounts and enhanced overall performance through perfecting outreach timing.
