Sevens Enhances Its Client Strategies and Boosts Revenue With Similarweb
Insights delivered by Similarweb allowed Sevens to successfully enhance their market research and strategy development while significantly improving their proposal win rate.
About Sevens
Sevens offers a range of services, including website development, marketing strategy formulation, and inventory management. The Chinese ecommerce agency has over 100 employees based in Shenzhen and Shanghai and is planning to expand its operations later this year.
"Similarweb has been a game-changer for our agency. With Similarweb, we have been able to make data-driven decisions, optimize our strategies, and achieve outstanding success in the ever-evolving digital landscape."
Chris Chen
Founder & CEO at Sevens
The Challenge
The quest for comprehensive market data
Sevens, a full-service agency, sought comprehensive, up-to-date market data to enhance sales pitches and devise effective client strategies. Previous tools lacked depth and freshness. Challenges included client proposals and market research. They needed deep insights on competitors and industries to understand the market landscape and competitive dynamics.
The Solution
Transforming market research and proposal success rates
Sevens chose Similarweb to tackle challenges with competitor analysis and market research. The insights boosted proposal success, reducing needed deals from over five to around three and increasing the win rate from 20% to over 30%. After comparing trial versions, they opted for Similarweb for timely and comprehensive insights, enhancing market understanding and client strategies.
The Success
Boosting win rates and client revenue with Similarweb
Similarweb enabled Sevens to deliver significant client value by identifying new markets, effective search terms, and top-performing advertising channels. For an apparel client, they developed an ecommerce strategy that led to a fivefold increase in yoga product revenue during the pandemic. Other categories also saw substantial growth, with revenue increasing 2.5 times.
