Rakuten Fuels Cross-Team Growth with Similarweb’s All-in-One Digital Data
By adopting Similarweb as a centralized source of truth, Rakuten empowered teams across marketing, sales, client services, and beyond with real-time digital insights.
About Rakuten
Rakuten is a global technology leader providing ecommerce, fintech, digital content, and communications services to over 2 billion members worldwide, with 30,000+ employees across 30 countries and regions.
The Challenge
Driving aligned decisions in a fast-changing digital landscape
With digital behavior changing fast, Rakuten needed reliable insights to track trends and uncover opportunities, but disconnected data made alignment and confident decision-making difficult.
The Solution
A unified platform powering multiple teams and business priorities
Rakuten adopted Similarweb as an all-in-one digital intelligence platform, enabling teams across marketing, sales, and client services to work from the same trusted data.
The Success
Driving measurable growth and impact
From competitive benchmarking and SEO strategy to sales enablement and Salesforce integration, Similarweb delivered actionable insights, driving smarter decisions and uncovering new revenue opportunities.
“Fresh data is extremely important now because we've never seen the digital world change so much or so fast. Only Similarweb has up-to-the-minute data.”
Missy Goldberg
Director of Marketing | Rakuten
