How Rakuten Uses Similarweb to Drive Client Business Impact
Rakuten Advertising maximizes client business growth by utilizing Similarweb's robust analytics. Through in-depth consumer behavior and market trend insights, they refine campaigns and improve targeting strategies.
About Rakuten Advertising
Rakuten Advertising connects agencies, brands, and publishers to engaged consumers worldwide. They utilize diverse media properties, an award-winning performance network, and consumer research to reach new customers and foster lasting loyalty. The network is the largest pay-for-performance affiliate marketing network on the web.
"Similarweb helps our advertisers make better decisions on how to plan their strategy and programs throughout the year. We found that while the data is robust enough to satisfy our own analysts, the intuitive interface makes it easy for sales team and account managers to use when presenting directly to clients."
Nicole Prodoehl
Marketing Intelligence Manager at Rakuten Advertising
The Challenge
Embracing industry trends for advertisers
Rakuten Advertising serves major brands, requiring account teams to stay updated on digital marketing trends in each vertical they support. They continually expand their affiliate network to provide more opportunities to advertisers while maintaining high-quality publisher inventory.
The Solution
Data-driven decisions across multiple fronts
Rakuten Advertising selected Similarweb to enhance their efforts on various fronts, gaining deeper insights into publisher-client interactions and competitors. By integrating third-party data into their marketing strategy, they now have a comprehensive, transparent view of the industry and competition, enabling effective planning for future seasonal events based on historical trends.
The Success
Full visibility into the digital world
Rakuten Advertising's partnership with Similarweb accelerated multiple efforts, granting deeper insights into publishers' interactions with clients and competitors. The results included comprehensive marketing strategy planning with historical trend analysis for future events, enhanced publisher verification through automated techniques, and increased efficiency for the client services team with rapid access to digital performance trends.
