PetSure Boosts Product Performance With Similarweb Segment Analysis
Using Similarweb Digital Data, PetSure is able to discern customer and competitor product trends, gauge audience interests and demographics, and uncover successful online marketing strategies.
About PetSure
PetSure, the leading name in Australian pet insurance, processes over a million claims annually from Australia and New Zealand, cementing its reputation as a global leader in pet insurance claims processing.
“My favorite Similarweb feature is Segment Analysis […] some of the problems we had with distributors is that they sell a number of products, so we were interested in the specific performance of PetSure products vs. other products. Without Segment Analysis, we couldn’t get down to that granular part of the website.”
John Kilkenny
Head of Partnerships at PetSure (Australia)