Investing.com Increased Referral Traffic by Over 25% in Two Years
Investing.com boosted referral traffic by 25% in two years with Similarweb. Data-driven insights optimized their strategies, honed targeting, and achieved substantial traffic growth.
About Investing.com
Investing.com is a multilingual financial platform that aims to make international financial markets available to everyone, anywhere. It is currently available in over 25 languages for desktop, mobile, and apps, providing real-time information about stocks, indices, commodities, currencies, bonds, Crypto, and ETFs.
"Similarweb is a one-of-a-kind competitive intelligence tool that has empowered Investing.com to conduct research about our competitors’ marketing strategies, understand the online habits of our target audience, and ultimately increase our traffic."
Igal Stolpner
VP of Growth at Investing.com
The Challenge
Visibility into competitive landscape and audience behavior
Prior to using Similarweb, the team at Investing.com knew very little about its competitors. They found it challenging to get reliable competitive intelligence for direct and indirect competitors, understand the competitive landscape, and lacked insight into where their potential users were spending time online.
The Solution
Granular metrics open the doors to customer persona
Thanks to the granular metrics provided by Similarweb, the team was able to gain a better understanding of competitor subdomains, popular sections, target keywords, top pages, and referral traffic sources, as well as relevant social media influencers. That is in addition to improving their knowledge of who their target audience is and how they behave online.
The Success
Increasing referral traffic by over 25% within two years
Similarweb is an unparalleled tool used regularly by the Investing.com teams to find new sources of traffic and optimize existing referral partnerships, leading to an increase of over 25% in referral traffic in the past two years.
