Learn How Hershey Used Similarweb to Win Market Share for Its Retail Partners
Boosted product pages on retailer sites by 15% through improved SEO, optimized budgeting for high-demand channels, and staying attuned to new customer preferences.
About The Hershey Company
Founded in 1894, The Hershey Company is a leading American multinational renowned for its chocolate and confectionery products. Iconic brands like Hershey's Kisses, Reese's, Kit Kat, and Twizzlers highlight its portfolio. Beyond chocolates, Hershey's also produces baked goods, beverages, and snacks.
"Before using Similarweb, I would describe it as flying blind. Now, we have the richness and the data to provide actionable insights to our marketing teams. Similarweb was selected as a partner for the initial project because it offered the most comprehensive package across on-shelf analytics as well as SEO and technical SEO."
Bevon Dormer
Senior of Data, Insights & Analytics