eToro Uses Similarweb Insights for Smarter Media Buying
eToro leverages Similarweb insights for data-driven media buying, optimizing strategies, and maximizing ROI, resulting in smarter advertising decisions.
About eToro
eToro is a leading social investing platform with a global community of more than 23 million registered users, across more than 140 countries, each operating under different regulations by region.
"Similarweb is a must have for the marketing department of every company that does business on the web. We know we can trust the data we get from Similarweb."
Shiran Herzberg
Head of Media Partnerships at eToro
The Challenge
Finding reliable competitive data across global markets
Amidst the surging demand for crypto assets like bitcoin and dogecoin, eToro is experiencing hyper-growth. To sustain this growth, an exceptionally effective media buying strategy is crucial. Yet, obtaining credible insights into local markets and top competitors is often time-consuming and unreliable.
The Solution
Unveiling eToro's winning media strategy
eToro's buying team uses Similarweb to track and analyze competitors' paid media campaigns and explore potential collaborations with various media outlets and ad networks. They also rely on the platform to gain valuable insights into regional industry trends, staying ahead in the dynamic market landscape.
The Success
Discovering publishers and partners to drive acquisition
eToro's global expansion relies on paid media, with a dedicated team utilizing Similarweb for monitoring competitors, assessing media outlets, finding traffic sources, and optimizing partnerships. The platform's data aids in media planning, negotiations, and provides insights into traffic, trends, and competitor campaigns. eToro adjusts strategies based on conversions to enhance user acquisition, ROI, and market share.
