Bricomarché Uses Competitive Insights to Increase Market Share
Insights delivered by Similarweb allowed Bricomarché to align growth objectives with market trends, resulting in substantial improvements in online performance and customer acquisition.
About Bricomarché
Bricomarché is a leading member of Les Mousquetaires group, operating 470 points of sale across France. As part of the Home Equipment branch, Bricomarché caters to the growing demand for handiwork, do-it-yourself (DIY), and renovation products.
"Before, we were sailing in the fog. Similarweb has become our headlight. Bricomarché increased its market share thanks to decisions based on Similarweb data."
Hubert Brillaud
Web Marketing Manager at Les Mousquetaires
The Challenge
Navigating growth dynamics amidst industry shifts
During the pandemic, the handiwork, DIY, and renovation trend offered opportunities and challenges for Bricomarché. While the DIY market grew by 17% from 2019 to 2021, Bricomarché's growth slowed in 2022. To discern the cause and make informed decisions, they sought a real-time benchmarking solution.
The Solution
Harnessing Similarweb's data-driven insights
Leveraging Similarweb, Bricomarché tackled GDPR challenges and assessed the market with real-time traffic data analysis. Utilizing conversion metrics, they gained insights into online market share and performance. CRO measures, like innovative landing pages and ROI-focused SEO campaigns, boosted their omnichannel strategy and brand awareness.
The Success
Enhancing growth and overall digital performance
Using Similarweb's digital data, Bricomarché achieved significant market share and online traffic growth. Optimized investments in organic traffic led to a high percentage of new users, surpassing main competitors. YoY unique visitor increase, particularly from September to December 2022, set them apart from declining competitors. As a result, Bricomarché experienced a 41% surge in online sales and an 18% rise in average basket size.
