Awin Leverages Similarweb Across Sales Teams to Grow Partnerships
Awin integrates Similarweb Sales Signals for powerful insights to find, qualify and close new business and increase account growth opportunities.
About Awin
Awin is a global affiliate network that is made up of over 100,000 contributing publishers and 13,000 advertisers. Awin has over 1,000 employees in 17 offices worldwide and specializes in cost per acquisition (CPA) offers.
"Similarweb is one of the most powerful sales tools we have at Awin. We have rolled it out across multiple GTM teams in all 17 offices around the world. With Similarweb, Awin closed more than $140,000 in new annual sales."
Leonardo Li Puma
Global Publisher Development Manager at Awin
The Challenge
Find, qualify and close new business
Awin needed to optimize its network expansion, which required a diverse pool of publishers and advertisers. Identifying and qualifying leads among both groups was crucial. Additionally, market intelligence was sought to craft compelling pitches and secure deals. Monitoring existing partnerships to reduce churn and identify expansion opportunities was also a priority for Awin.
The Solution
Using Sales Signals to discover new prospects
Awin effectively utilizes the Similarweb Sales Solution to monitor website traffic, identify advertiser prospects, and uncover publisher opportunities by analyzing site referrals. Moreover, Awin is able to discover lookalike leads using the Competitive Landscape feature.
The Success
Unlocking more advertiser growth
Similarweb Sales Solution refines Awin's business strategies, and optimizes sales pitches by ensuring informed decisions. The solution also lets Awin closely monitor ongoing publisher and advertiser partnerships by tracking transactional flows and market share for each, facilitating informed decisions, and nurturing these relationships to avoid churn.
