Adyen Uses Similarweb Data to Scale Sales Efforts
Using Similarweb Digital Data, Adyen leverages digital performance insights to identify, qualify and prioritize potential merchants based on the size of the deal and solution fit.
About Ayden
Adyen is an all-in-one payments platform with leading technology that adapts to any business which offers diverse payment methods, and aids in risk management, increasing conversions and market expansion.
"There is nothing like Similarweb data to provide insights into better understanding our prospects and improving sales efficiency."
Floris Dorgelo
Demand Generation Product Manager at Adyen
The Challenge
Focusing on the ideal customers
As a leading payment solution provider, Adyen faced the challenge of effectively handling incoming leads, discerning suitable opportunities, and establishing a system for their prioritization. Moreover, to successfully realize their global expansion objectives and achieve sales targets, Adyen had to concentrate on identifying optimal leads for targeted outbound endeavors.
The Solution
Leveraging digital insights to prioritize prospects
With Similarweb, Adyen effectively leverages digital performance insights to identify, assess, and rank potential merchants, taking into account deal size and solution fit. Similarweb's unique dataset offers an objective evaluation of size that couldn’t be achieved otherwise. By integrating Similarweb data into their demand generation and outbound processes, Adyen streamlines the qualification and prioritization of opportunities, saving time and resources.
The Success
Boosting growth through digital insights
Adyen's consultative sales approach involves close collaboration with prospects to identify value and shared objectives, demanding a deep understanding of their businesses. Their partnership-oriented sales process tailors solutions for mutual growth with merchants. Utilizing Similarweb digital performance insights and geographic data to align prospects with suitable solutions, Ayden is able to create fruitful relationships where both sides benefit and grow.
