Quettra Acquisition
Quettra’s mobile app intelligence helps Similarweb address major challenges faced by app developers, offering direct insights to better understand their users.
Quettra
Founded
2013
Industry
Mobile app analytics, market research
Date Acquired
December 10, 2015
Why Quettra?
Quettra’s technology strengthens Similarweb's mobile app intelligence offering by delivering direct measurements that help companies better understand their customers’ app usage patterns. The acquisition allows businesses to track their app’s performance on a deeper level and benchmark performance across industries. It also provides access to customer demographics, such as age, gender, personal interest, and favorite brands. Users can improve retention and audience engagement by creating a more relevant and meaningful experience based on these insights.