Embee Mobile’s behavioral data and metered panel technology strengthen Similarweb's mobile app intelligence offering, ensuring we can deliver customers a 360-degree view of the digital world. Thanks to the acquisition, Similarweb users enjoy rich mobile app intelligence beyond traditional app store metrics (like downloads and DAU), including in-app searches, clicks, and user journeys. The combined offering also offers deeper insight into customer journeys with both quantitative behavioral metrics and qualitative survey data, and 360-degree insight into digital performance across desktop and mobile apps.