Admetricks Acquisition
Designed to assist in the optimization of advertising campaigns across platforms, Admetricks helps cement Similarweb as the all-in-one solution for reliable ad intelligence.
Admetricks
Founded
2012
Industry
Digital advertising
Date Acquired
March 4, 2024
Why Admetrics?
Admetricks advances Similarweb’s mission of providing the most comprehensive data, analytics, and optimization tools. Admetricks’ advertising intelligence fits naturally with Similarweb’s current product offerings. Through this acquisition, customers can understand how to refine their media budgets and improve their reach in display advertising among publishers, retail marketplace advertising, and digital marketing more broadly.