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WP Ads Market Share Analysis for February 2026

Wirtualna Polska is a group of companies operating in the media and e-commerce sectors. The WP Group owns the Wirtualna Polska horizontal portal founded in 1995 and known for being the first internet portal in Poland.

News & Media Publishers

Domainwp.pl

Year Founded1995

Employees1001 - 5000

Annual Revenue$100M - $200M

WP Ads

WP Ads (including company regionals)

wp.pl

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WP Ads Revenue up to February 2026 is 100M - 200M

revenue generated by WP Ads top domains

WP Ads top domains revenue over 3 years

Revenue for WP Ads top domains

wp.pl100M - 200M

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Total visits to WP Ads's top domains

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Total visits last 3 months

Subsidiaries Breakdown

wp.pl164.2M

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Avg. visit duration in WP Ads's top domains

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Average visit duration last 3 months

Subsidiaries Breakdown

wp.pl00:05:49

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Avg. pageviews on WP Ads's top domains

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Average page views last 3 months

Subsidiaries Breakdown

wp.pl7.46

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WP Ads top competitors by domain

Top similar sites in February 2026, ranked by their affinity

onet.plCompany NameOnet.plEmployees1001 - 5000HQPoland, WarsawAnnual revenue$5M - $10MTotal visits176.6MNews & Media Publishers

Top technologies used by WP Ads

These are the website technologies, by industry, used by WP Ads top domains

Advertising (96)

Google Adsense

Payment & Currencies (23)

PayPal

Conversion & Analytics (11)

Google Analytics

Social (7)

Instagram

More Technologies

9

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News & Signals from WP Ads

With Similarweb Sales signals alerts, you’ll receive daily updates of recognized buying signals whenever new opportunities or threats arise in your target audience.

NewsWirtualna Polska Group partners with Adform.WP ties up with Adform on cookie-free advertising.

NewsWirtualna Polska Group attends event Polska Chmura (Polish Cloud) Employers' Association.Poland-based media group Wirtualna Polska Holding (WP) has joined the Polska Chmura (Polish Cloud) Employers' Association, with the aim of developing its own cloud technologies and supporting the buildout of sovereign digital infrastructure in Pola...

NewsWirtualna Polska Group acquired Audioteka for $18.6M on Jul 2nd '23.Wirtualna Polska Holding acquires Warsaw-based audiobook company Audioteka in a €17 million deal.