Similarweb Product Updates: The October 2024 Edition

With Halloween behind us, it’s the perfect time to cozy up and catch up on the latest haunts in the digital world. Here are a few eerie search trends we saw last month:

• Online searches for Halloween costumes are growing 19.62% year-over-year with Deadpool costume searches leading the pack at an impressive 1067.07% increase
• Despite last year’s traffic fluctuations, ChatGPT is breaking records, achieving 3.1 billion visits over the last year 
• Amazon has generated $1.6 billion in annual revenue for dog health supplies, which aligns with Search data we’re seeing on Similarweb – a 25% surge in searches for dog probiotics 

In October, our platform saw a wide variety of updates ranging from our Rank Tracker, Sales Intelligence extension and more.

Here’s what was new in October:  

Preferred URLs for rank tracking

You can now assign a target URL to your keywords in Rank Tracker. This allows you to check if your most relevant page ranks for a specific search term, highlighting your successes and identifying areas where you may have cannibalization or need further optimization.

Ad title and description filter

Use our new filter to discover targeted, relevant ads containing the specific word, brand, or phrase you want to review. With this functionality, you can quickly identify if, where, and how competitors are using your brand name, analyze their ad copy, and see how they are positioning themselves.

Upping Excel Downloadable Data

We’ve lifted the 10k Excel download limit in our 10 most popular reports. You can now download up to 50k rows or specify a custom number to make downloads more manageable and efficient. Get ready for way more data, enabling deeper analysis and better data-driven decision-making.

Ticker <> App Mapping

To our investor audience, we’re excited to introduce our new Ticker-to-App Mapping dataset. This dataset maps over 51,000 mobile apps to 14,000 tickers across 135 global exchanges. Investors can now access key app performance metrics, including monthly active users, average usage time, and download numbers, providing unique insights to uncover alpha and stay ahead of the competition.

Use Similarweb’s Sales Intelligence extension anywhere and everywhere 

Introducing an even more powerful Sales Extension — now with enhanced functionality. This extension overlays your browser, providing immediate insights into any company, including traffic performance, annual revenue, and contact information. You can now use it to view LinkedIn company profiles or review companies in your HubSpot CRM. By leveraging the Sales Extension, you can work smarter, access the information needed to show up prepared for meetings, craft stronger outreach messages, and close more deals, all within your existing workflow.

More features and updates to keep you warm this winter

As you gear up for cozy winter nights and holiday preparations, we’re hard at work enhancing existing features and building out new ones so you have the most reliable digital data, tailored to your needs. Stay warm, stay ahead, and stay tuned for more updates coming your way.

by Adelle Kehoe

Director of Content Marketing

Adelle is passionate about content and has a strong background in content creation, SEO, and marketing. She has helped companies of all sizes enhance their online presence.