Similarweb Product Updates: The May 2024 Edition

As we entered 2024’s fifth month, the weather was nicer (kind of), election fever started to kick off and here at Similarweb we weren’t slowing down with feature launches. You may even say it was our most exciting month yet.

So while people celebrated Star Wars day (May the fourth be with you), the force will definitely be with our clients after these updates, so let’s see what was new in May:

Search 3.0: Paid Search data joins the party

Back in March we launched Search 3.0 organic data, the most powerful SEO dataset on the planet. PPC data has just joined the party, so you can now say hello to the most powerful Search dataset in the universe. 🌌

This Paid Search data will help you and your paid marketing team target the best keywords, and make the smartest and most competitive spend decisions. Our database updates daily, so you’ll always have the freshest data, trends, and insights at your fingertips.

Show me the data

Amazon onsite search data just got smarter

In Shopper Intelligence, we have two new exciting updates for you. Firstly, the ‘See Trend over time’ feature for Amazon search lets you do just that; see the impact of marketing strategies over the course of time.

And we’ve added ‘average unit price’ and ‘top brands’ filters to the keyword table, so you can analyze competitor keyword strategy – and the relevant keywords driving clicks to their product listings – with greater granularity.

Try it now

Stock Intelligence: Richer and more granular data

And we have two more exciting updates in Stock Intelligence. First, we’ve introduced Heatmaps 2.0: letting you quickly spot trends and drill down into specific domains to identify market leaders.

Meanwhile, for subsidiaries, we’ve added a comprehensive breakdown of daily web traffic performance, which you can filter by region – for more detailed insights into recurring patterns and outliers.

Read more: Web Traffic Heatmaps: Firing Up Sector Macro Trends

Try it now

May the force be with you, year-round

All these features are now live on the platform, bringing a new wealth of data and insights at your fingertips.

May’s features were heavily requested by our users. If you have ideas for what you’d like to see in the platform, let your Account Manager know. We’d love to hear from you.

Stay tuned for June. 👀

by Adelle Kehoe

Director of Content Marketing

Adelle is passionate about content and has a strong background in content creation, SEO, and marketing. She has helped companies of all sizes enhance their online presence.