New Digital Research Intelligence Feature Updates – April

Here at Similarweb we are constantly innovating and making improvements to the platform based on feedback from our customers and the needs of digital researchers. Check out the latest features and enhancements we’ve added to the Digital Research Intelligence product in April and since the start of the year.

April

• Expand your Custom Industry analysis to up to 300 websites: Create a custom group of up to 300 websites for greater flexibility when analyzing the digital landscape across your industry or competitive set to gather personalized insights based on your unique view of your market positioning.

• See industry leader’s position change over time: The Market Quadrant Analysis graph in Industry Leaders now comes with additional historical data (up to the last three months) to see who are the rising players and how they change position from one quarter to the next.

• Automate conversion analysis insights with API: Integrate and automate your conversion analysis insights with the API to analyze funnel analytics.
• Export dashboard data into powerpoint presentations: Easily create PowerPoint presentations from your custom dashboards to share insights with your team plus and export data from Industry Demographics to Excel to analyze outside of the platform.

March

• Understand audience behavior with Audience Overlap: A powerful new way to analyze market sizing opportunities, measure audience loyalty and benchmark your performance to gain a competitive edge for audience development strategies.

• API for Segment Analysis: Integrate segments created within the platform into your reporting and analysis workflow. Plus connect to data visualization tools like Google Looker Studio and Tableau to seamlessly centralize data sources.
• Expanded coverage for Segment Analysis: Build segments beyond top pages to analyze any string combination or URL across any website without any limits.

February

• Measure website retention with New vs. Returning Users: The first time we’ve added a retention metric to the platform. This feature enables digital researchers to analyze the percent of new vs returning users when tracking audience growth and retention metrics.

January

• Analyze which marketing channels drive traffic for Segment Analysis: See which marketing channel drives the most traffic over time for a brand, product line or topic across websites.

Try out the latest features

Login in now to take our latest features for a spin and stay tuned for future updates.

by Chloe Nicholls

Product Marketing Manager, Similarweb

Chloe, with 10+ years in B2B marketing, is passionate about data-driven business decisions. Based in London, she enjoys the arts, cafes, and theatres.