Celebrate Holiday Campaign Successes With These Marketing Intelligence Updates

You’re probably knee-deep in holiday planning and strategizing (us too). Here’s how Similarweb Digital Marketing Intelligence’s latest updates will make your campaign’s causes for celebration.

We’ve:

• Split organic and paid traffic for our mobile view on the Marketing Channels tool
• Enhanced Zero-Click data to show monthly trends
• Made Competitive Trackers more customizable
• Introduced the Keyword Intent metric to more Keyword Research tools
• Built auto-generating keyword lists

Here’s what you need to know.

New Marketing Channel insights: mobile traffic for both organic and paid search

Get the full view of mobile web traffic across organic and paid search channels. With the enhanced Marketing Channels tool, you can dive into desktop vs. mobile traffic share for both organic and paid traffic.

Check it out>

Zero-Click: discover trends over time

Now you can explore the Zero-Click trend for any keyword over the previous 12 months. 

By viewing Zero-Click trends you can reveal how a search result page has changed over time and assess the potential traffic it drives, depending on season or periodical factors. Qualify keywords for your SEO and PPC strategy by revealing trends that influence real click behavior.

Check it out>

Customize your Competitive Trackers

Now you can hone in on the insights that matter, by tailoring the Competitive Tracker feed to only show the channels you want to keep up with.

You can quickly toggle channels on or off from the redesigned settings page to reduce ‘noise’ around your trackers and stay informed on key trends and activities.

Check it out>

Keyword Search Intent: now available on more features

Keyword Search Intent is a powerful metric that helps you understand the reason for a search query. By revealing why someone searches for a keyword, you can easily find the best, most relevant keywords to optimize your marketing strategy.

That’s why we added it to the Keyword Overview and Keyword Generator. 

Check it out>

Auto-create instant Keyword Lists

Tired of analyzing individual keywords? It’s time to create a fully-baked keyword list. Instantly. 

With the “Auto-create” tool, Similarweb generates six highly relevant keyword suggestions for your list and provides you with another 50 close-match and long-tail keywords for you to browse and pick as you please. 

Analyze any keyword, then click the magic wand icon next to it, and voila! You’ll be building high-value keyword lists for your content team and SEO partners in no time.

Check it out>
Search a keyword, then hit the magic wand icon to auto-generate a keyword list.

Ready to give it a try?

Log in to Similarweb Digital Intelligence and put these new features to the test.

Don’t have access yet? Reach out to your account manager or contact us for more details.

Thanks for reading and see you at the next update.

by Owen Badham

Senior Product Marketing Manager at Similarweb

A product marketer with 10+ years in SaaS, specializing in product launches, GTM strategy, and collateral production.