Start 2022 With Fresh PPC Spend, Domain Qualifying, and Rank Insights

It’s time to celebrate the start of 2022 with a final few festive gifts from Digital Marketing Intelligence.

Here I’ll run you through three new capabilities you’ll have access to in the world of PPC, domain qualification, and website rankings. Here are the highlights:

1. Easily export competitor PPC spend data at scale with our new PPC Spend API Endpoint
2. Quickly analyze the key traffic and engagement metrics of any domain in your results with the Domain Qualification Sidebar
3. Get the low-down on any website on our free website rankings tools

Let’s go deeper!

PPC Spend API Endpoint

Check out this highly requested API Endpoint for our PPC spend estimation metric, allowing users to set-up repeatable paid search analysis. Easily export PPC spend data at scale and integrate into their own internal BI tools and systems. Access all the info here

Domain Qualification Sidebar

Have you ever come across a referral domain opportunity that you want to dig into a little deeper? We’ve made a sidebar feature, so you get that info instantly. That’s right, no more heading to different parts of the platform to find that info.

Now you can qualify websites on the fly and super quick with the new Domain Qualification Sidebar.

Get the context you need on any potential publisher, advertiser, or affiliate website via the new qualification sidebar, which provides an overview on the marketing channels, top keywords, top countries, key traffic and engagement performance metrics and more for any domain listed in results tables in the Incoming Traffic pages.  Check it out

Find any website’s rank in under a minute

Ever wondered how your website’s traffic ranks globally, within a specific country, or within your industry?

Watch the video and discover where to find this rank data within the Similarweb platform and how to benchmark your rank versus your competitors. Watch now

Finally, a big thank you must go out to all our amazing customers and users who have made 2021 a stellar year for Similarweb Digital Marketing Intelligence.

Your amazing feedback helps us prioritize which features to improve and develop next.

Wishing you all a Happy New Year and an incredible 2022…filled with insights!

by Owen Badham

Senior Product Marketing Manager at Similarweb

A product marketer with 10+ years in SaaS, specializing in product launches, GTM strategy, and collateral production.