Similarweb Product Updates: The August 2024 Edition

While many were off on holiday, the end of summer was busy here at Similarweb. This month, scrutinizing the data, we saw that:

• In the US, the Coinbase exchange app had 16.7M monthly active users in July, up 71% year-over-year (YoY) and 3.1% month-over-month (MoM)
• In the UK, Threads has been at about 1.3 million daily active users for the 7 days ended August 11, which is its best daily performance all year
• Traffic to the website of the Luma Dream Machine video generator (lumalabs.ai) rose 33.4% between June and July, whereas traffic to chatgpt.com dipped slightly (-0.4%)

Then, of course, there are the updates to our platforms. We didn’t take breaks because we want to make sure you have all the latest and greatest when it comes to Similarweb Digital Data and our platforms.

Here’s what was new in August:

Topics

Topics are now available as part of the Demand Analysis module. Topics are predefined keyword lists (1500 topics) that can be used to analyze consumer demand and identify the latest consumer trends quickly. Why is it important for you?

• Easily spot industry-level trends early
• Find new growth opportunities to boost sales
• Tailor product assortment in line with consumer preferences

Google Looker Studio Connector

We’re excited to introduce our latest integration with Google Looker Studio. The connector enables you to seamlessly integrate Traffic & Engagement data into your Google Looker reports and dashboards and transform it into compelling insights and visuals that drive your business forward.

Search 3.0

AI Overviews

As generative AI has come to our Google search results, we’re now tracking AIO as a SERP feature. In our Rank Tracker, you can see which keywords trigger an AI Overview and if you are featured in it.

Paid landing pages

Discover the most popular paid landing pages of any competitor in the world. Backed with our fresh search 3.0 data, you can analyze by month or the last 28 days. See exactly what’s working in real time.

YoY search data

Finally, across our keyword research tools, we’ve added a 13-month data view so you can see YoY changes and trends for websites, keywords, and keyword lists. See what’s trending up or down and identify the best opportunities to gain ground on SERPs.

Stock Intelligence

App data

App data has come to Stock Intelligence. Now, investors get a complete view of a stock’s digital performance by combining browser and app data all in one place.

Track key metrics like engagement, usage, and growth, and gain deeper insights into market trends. Our app-to-ticker mapping saves time, simplifies analysis, and enhances confidence in investment decisions.

EZDash

EZDash gives investors easy access to tailored research reports on over 200 companies for smarter, faster investment decisions. Validate your investment thesis with deep dives into specific companies during non-reporting periods. Uncover industry trends, compare stocks to competitors, and screen diverging signals with pre-built indicators—all from one dashboard, updated monthly.

More data and insights to come next month

With ☀️summer officially coming to an end, you don’t have to hang your head. We’re heading into fall at full speed to bring you the data you rely on and the features you’ve been clamoring for, so stay tuned.

by Adelle Kehoe

Director of Content Marketing

Adelle is passionate about content and has a strong background in content creation, SEO, and marketing. She has helped companies of all sizes enhance their online presence.