Similarweb Releases Major Mobile Web and App Data Updates

Similarweb has the largest global panel and the most powerful data analysis capabilities in the industry. But even with this advantage, we are constantly investing in our R&D so that we can continue to expand our global coverage and improve the quality of insights we provide. One outcome of this focus is a consistent ability to upgrade and improve our reach and accuracy.

Today, we are excited to announce a number of major updates to Similarweb’s mobile web and app capabilities, further strengthening Similarweb’s place in the market as the most global, multi-device Digital Intelligence solution in the world.

First, we have significantly increased our mobile web coverage with the release of 20 new mobile web country filters: Argentina, Australia, Bulgaria, Chile, Croatia, Czech Republic, Egypt, Finland, Hong Kong, Ireland, Malaysia, Mexico, Netherlands, Romania, Singapore, Slovakia, Sweden, Switzerland, and Ukraine. The addition of mobile web data for these countries coincides with a significant update to our mobile web data globally.

Second, we have increased our mobile app coverage with the launch of China app data. With the expansion into China, customers will now be able to analyze key business metrics like app penetration, usage, retention, and more in one of the most complex and quickly growing app markets in the world.

Finally, Similarweb’s App Intelligence just became even more powerful with the release of absolute numbers for DAU (daily active users). This metric will enable businesses to better gauge the penetration and engagement for apps.

These updates will further empower you to make better business decisions with powerful mobile insights. The Similarweb team is here to help you along the way, from analyzing and understanding the data, integrating into your workflows, to making you a Market Intelligence expert.