Similarweb Launches Advertising Intelligence!

Similarweb Launches All-In-One Advertising Intelligence

New Module Provides Advanced Data On Advertising Sources, Creative and Performance For Advertisers, Media Agencies, Publishers and more

In December, we launched our new advertising intelligence within the Similarweb solution. The new module offers agencies, advertisers, media buyers, and publishers the ability to identify the most effective campaigns, ad creatives, publishers, partners, and more across platforms and channels. The launch makes Similarweb the only company to serve both direct response and brand advertising, giving our customers a uniquely powerful all-in-one solution.

Our customers can now monitor and grow their advertising ROI, increase market share, identify partnerships, and analyze results against competitors and industry leaders with a more comprehensive understanding of advertising performance, channels, and strategies of the top websites in each industry.

“By supplementing our current offering for advertisers with the most advanced data on display we are giving media buyers, advertisers, and publishers the insights they need to optimize their digital decision-making,” said Similarweb CEO Or Offer. “We are focused on giving our customers the most comprehensive understanding of digital behavior so they can develop the most advanced and impactful strategies. This type of visibility, all centered in one platform, gives an unprecedented ability to access the insights necessary to develop and execute winning digital strategies.”

What can you do with the new Advertising Intelligence?

• Research any website’s desktop and mobile advertising strategies to develop a comprehensive understanding of the advertising context in a given market. The result is a unique ability to create more strategic advertising choices driving improved impact.
• Track market share by traffic and impressions across formats (video and display), platforms, countries and partners.
• Grow by identifying the right partners, and creating targeted, inspired campaigns. Similarweb customers can now access millions of ad creative and analyze landing pages, but also frame this knowledge with a deep understanding of which competitor display strategies work, and which don’t. As a result, businesses are empowered to optimize their own strategies to create more efficient and effective campaigns.

by Similarweb