Looking to 2025: Embracing Change and Seizing New Opportunities
At the end of 2023, I wrote that “the only constant is change.” Well, 2024 didn’t hold back either.
AI technologies have further transformed how we work, and consumer behavior has shifted toward expecting more for less.
But as the market shifted, we concentrated on moving forward.
From personalized homepages to sharper tools for market share analysis, we focused on our mission to give you smarter, faster, and more actionable data.
Let me take you through the highlights of 2024 and some of our plans for 2025. These upgrades will help your decision-making in the upcoming 12 months and beyond.
Web Intelligence
In 2024, we transformed how you access insights with smarter tools to keep your insights razor-sharp.
1. Personalized homepage – the way you want it
Your time is precious. So, in 2024, we reimagined your Similarweb platform homepage to make it your go-to hub for insights that matter most to your business.
Log in and you’ll be able to view:
- AI-powered competitive alerts to track market changes
- First-party data integration for deeper insights
- Share-of-voice monitoring to see how your brand stacks up against competitors
- Keyword-based tracking to monitor critical search trends and opportunities
Find answers quickly and access all your reports in one place – everything you need is waiting for you.
2. Global market share visualization – see everything from up high
Getting the full picture of your market just got easier – introducing our global market share map! Now, you can view all country-specific domains as a single, unified global presence.
This feature gives you the ability to:
- Track competitors’ global reach and spot where they’re gaining ground
- Benchmark performance across multiple regions to uncover gaps or opportunities
- Identify market trends at a glance and plan your next move
Whether you’re evaluating strategies or monitoring growth, the global market share map ensures you always have the precision and confidence to act.
Search Intelligence
We have rolled out significant upgrades to Search Intelligence, focusing on better data, comprehensive analysis, and streamlined workflows. Search is going through a rapid change – these updates will help users stay ahead of the curve.
3. Search 3.0 – keeping up with organic search
This is a significant update. It blends real-user data with daily SERP scraping. The result? Not just who owns the SERP (organic, paid, or SERP features). But you’ll also get exclusive metrics such as zero-click rates and URL spend, as well as the full story on volume, clicks, and SERP changes.
4. AI Overview tracking updated daily
Our Rank Tracker now allows users to monitor Google AI Overviews daily. This includes:
- Seeing where AI Overviews appear
- How you and your competitors rank within them
- When Google switches them on or off
- How do these shifts impact your traffic
5. Backlink Analysis
This tool provides insights into backlink performance over time for any site while accessing a list of countries and domains sending links. There’s also a granular view of backlink lists that are updated daily.
6. Site Audit Tool – that won’t slow your site down
The Site Audit tool runs on our servers, so it doesn’t slow your site down. It schedules crawls, benchmarks performance against industry norms, and highlights the impact and effort of every optimization suggestion.
Market Research
7. Demand analysis – what’s rising (and falling)
Spotting and monitoring trends has never been easier. In 2024, Demand Analysis gave you the tools to:
- Track pre-built topics to monitor industry-wide trends instantly
- Zoom into sub-trends for deeper insights
- Compare keywords to identify growth opportunities and refine your strategy
With Demand Analysis, you can quickly uncover what’s rising, what’s falling, and where your efforts will make the biggest impact.
8. Choose from predefined topics and segments
With Predefined Segments, category benchmarking just got a whole lot easier.
We’ve done the heavy lifting with ready-made segments that make accurate comparisons across top companies effortless.
Simply choose from 500 curated segments ranging from Fashion and Gardening to Laptops and Automotive Tools. So, instead of compiling topics from scratch, you can jump into the analysis right away.
9. Market analysis to see where you are
Understanding market shifts became even clearer with our improvements to Market Analytics. It now lets you:
- Conduct Period-over-Period (PoP) comparisons to see how your market share evolves over time
- Spot shifts in competitor growth strategies
- Combine country-specific domains for a global view of competitors’ worldwide presence.
From benchmarking your performance to evaluating growth strategies, Market Analytics provides the clarity you need to act confidently and stay ahead of the competition.
Sales Intelligence
Refine your sales strategy with fresh, AI-driven insights and seamless integrations – helping you close deals faster and stay ahead of the competition.
10. SAM (AI Sales Assistant) – your smarter sales helper
In 2024, we introduced SAM, your AI-powered sales partner. SAM uses data to help you:
- Analyze competitor performance to refine your sales strategy
- Identify traffic spikes and drops your prospects won’t mention
- Integrate insights into tools like LinkedIn, Gmail, and CRMs, so you always have the data you need
Whether you’re preparing for a pitch or identifying new opportunities, SAM ensures every sales call is smarter, sharper, and more impactful.
11. Sales Extensions with SAM
Integrating Similarweb data into your workflow is now easier than ever. With our SAM-powered Sales Extension, you can:
- Overlay insights directly onto platforms like LinkedIn, Gmail, or CRMs, eliminating interruptions.
- Access real-time data on contacts, competitors, and trends – right where you need it.
With HubSpot integration, Similarweb data flows seamlessly into your CRM, equipping your team with fresh, actionable insights.
Shopper Intelligence
Ecommerce never seems to slow down, and 2024 was no exception. Shopping behavior changed, competition got fiercer, and AI rewrote the rules. That’s why we made your favorite tools even better.
12. Track your product rankings effortlessly
We’ve continued to improve our Product Tracker. So you can now:
- Track product rankings in the SERPs for top keywords
- Benchmark against competitors across keyword sets to identify ranking opportunities
- Validate whether your PPC campaigns are paying off
13. Google Keywords for off-Amazon traffic
Now you have the top-performing keywords on both Amazon and Google at your fingertips.
Use this data to:
Go deeper into external channels to optimize off-Amazon search traffic and drive more views to your product listings.
14. Cross Retail IQ – for the top retailers
Cross Retail IQ brings together product search data from multiple retailers into one unified taxonomy.
Analyze market size by product views, roll up data to the brand, retailer, or category level, and dynamically categorize products across retailers with AI tagging.
Stock Intelligence
We expanded our DaaS capabilities to help you get more value from our data. From Custom Heatmaps to enriched APIs, these updates deliver deeper, more actionable insights.
15. Custom Heatmaps for clearer visualizations
In 2024, we introduced Custom Heatmaps, offering an intuitive way to visualize data and uncover trends. With this feature, you can:
- Highlight regional or category-specific performance with interactive visuals
- Focus on key metrics that matter most to your goals
- Quickly identify patterns and opportunities
Custom Heatmaps give you the full picture at a glance.
16. See every stock’s online presence with Ticker Mapping
Our Ticker Mapping datasets offer a comprehensive view of a stock’s online presence. We have over 60,000 tickers mapped to 300,000 domains and 14,000 tickers connected to 50,000 mobile apps.
Gain customized insights into:
- Website traffic and engagement metrics
- Rankings
- Marketing channel performance
- App usage and download trends
With these insights, you’ll have a full digital footprint of any stock – helping you to make faster, smarter, and more confident investment decisions.
17. Automated updates with Signals
In 2024, Signals became an essential tool for staying ahead in competitive markets. With automated updates on key website metrics like traffic changes, technology shifts, and press mentions.
Whether it’s spotting a competitor’s growth spike or identifying a drop in engagement, Signals gives you the real-time insights needed to adjust your strategies and act decisively.
18. Mobile App mapping now available
Stock Intelligence now offers a 360-degree view of a stock’s digital performance by integrating mobile app data.
Combining browser and app metrics – such as active users, downloads, and engagement – powers up your stock insights. The result? Deeper visibility into subsidiaries, industries, and growth trends.
From analyzing industries to spotting growth opportunities, this integration enhances every strategy and decision.
Data Upgrades
Data is behind everything we do. From improved accuracy to flexible exporting options, these upgrades ensure your decisions are powered by precision and efficiency.
19. Enhanced data accuracy and coverage
In 2024, we sharpened the tools you rely on by delivering more accurate, reliable, and comprehensive data.
Here’s what’s new:
- Improved traffic & engagement estimates ensure your insights are based on the most precise data available
- Integrated desktop and mobile views provide a complete picture of user behavior, leaving no gaps in your analysis
- Expanded coverage across all key metrics lets you drill into performance, marketing channels, and geographic trends with confidence
These upgrades mean you can trust every insight, make faster decisions, and navigate your market more precisely. Your data is clearer and more actionable than ever – whether you’re assessing today’s engagement metrics or planning tomorrow’s campaigns.
20. Data Exporter improvements – no more manual downloads
We made data extraction faster, easier, and more flexible in 2024. The upgraded Data Exporter gives you:
- Access to more datasets – websites, apps, keywords, and technologies
- Customizable reports – tailored to your specific needs and goals
- Scheduled deliveries – automating exports straight to your inbox, daily, weekly, or monthly
Goodbye to manual downloads and tedious updates. Tracking traffic trends, keyword rankings, or competitor activity – these changes mean less time wrangling data and more turning insights into actual results.
21. Expanded API coverage
Our API saw significant enhancements in 2024, adding new datasets to power deeper, more customized insights:
- Technographics: Understand the technology stack driving competitors’ success.
- Online Revenue: Gain detailed views into revenue trends and performance.
- Top Geos and Demographics: Pinpoint geographic and audience shifts for sharper targeting.
These additions make it easier than ever to integrate Similarweb data into your workflows, whether building dashboards, running advanced analyses, or enriching your business intelligence systems.
What else can you expect from us?
We’ve got some great initiatives lined up!
One highlight is the upcoming launch of our Ad Intelligence Suite. It will give you everything you need to analyze ad performance and track activity across publishers and advertisers.
We’re also launching App Intelligence as a standalone solution with added functionality. So it’ll be easier than ever to uncover key app insights.
Lastly, Shopper Intelligence is getting a major upgrade. It’ll have new datasets with expanded market coverage and additional retailers. Making it your go-to for ecommerce insight.
Looking ahead to 2026 and beyond
2024 was a year of change, growth, and innovation – and we’re proud to have been part of your success. From AI-powered tools like SAM to deeper data insights and seamless integrations, we built everything with one goal in mind: helping you win in a competitive market.
As we start 2025, we’re committed to delivering even more. If there’s a feature or functionality you’d like to see, reach out to your account manager – we’d love to hear from you.
And if you haven’t experienced these updates yet, now’s the time to explore Similarweb’s platform and discover how these tools can make 2025 your best year yet.
Wishing you a successful 2025!
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