Year in Review 2023: Finding the Competitive Edge
This time last year I wrote the ‘only constant is change’, and 2023 has taught me to stand by that.
In fact in 2022, we started building the next version of Similarweb, and my proudest moment in 2023 was when we launched Similarweb 3.0, taking digital intelligence to the next level.
While the market landscape changed, we worked hard and fast to bring you new features, improvements and tools to help your business gain the edge in a far more fiercely saturated competitive arena than ever before.
We’ve focused on giving businesses more granular, in depth and real time data to know the market, and own the market. From our marketing and research capabilities, through to our ecommerce and sales solutions, we’ve added data points, data sources, country filters, new metrics and hundreds of other improvements too.
So without further ado, here’s a rundown of our most impactful releases of 2023:
Similarweb AI: SimilarAsk
2023 was dominated by AI, and here at Similarweb, we launched a very exciting AI tool of our own: SimilarAsk. What started as a hackathon project turned into an AI assistant within our platform designed to answer real user questions.
Similarweb 3.0
New-look packages, data, tools and support, all in one place. Our customers now can add viewers to every account, access advanced sharing and security features, and experience our top-tier client services. See the market research and marketing features introduced along with Similarweb 3.0 below:
Market Research
1) Market Analysis
The Market Analysis feature is the new go-to for discovering smarter growth opportunities. Size and segment any market, track your digital market share, and benchmark business performance using digital signals correlated with success.
2) Segment Analysis
With Segment Analysis, you can monitor changing consumer interests, performance events (like subscriptions, cancellations, or checkouts), and product performance across different websites. This year, we’ve enhanced your Segments experience by adding it to Custom Industries, releasing All Traffic data, creating segments from the Folders page, and even adding your most valuable segment to your Dashboards.
Marketing
1) Competitive Tracker
Our new-look Competitive Tracker sets you at the head of the pack by letting you track up to 25 competitor websites and highlight critical changes across your competitive set. This way, you can quickly spot trends and pinpoint opportunities across key marketing channels.
2) Rank Tracker
With Similarweb’s new Rank Tracking tool, you can track your keywords in any country, city, or zip code. Each report is backed with advanced metrics, daily data by default, and insight into your competitors’ rankings and the entire SERP landscape.
3) Brand Protection
Never let competitors steal your earned traffic. Brand protection automatically alerts you by email when another website bids on your business-critical keywords.
4) Keyword Generator
Keyword research just got fresher. With up-to-date keywords (last 28 Days view) and a 28-day volume metric, along with a tweak to our dataset, our Keyword Generator shows/provides/gets more keyword results than ever before.
Sales Intelligence
1) Sales Signals
Now, you can prioritize your outreach using signals like website traffic and traffic changes, technologies added or removed from a website, press coverage, and more to determine who you should reach out to this week.
2) Buyer Intent Data Signals
Understand where a buyer is in the journey – including whether they are more interested in your product, one of your competitors, or the use case that your product solves than they were last week – so you can identify and prioritize accounts that have started their buying journey.
3) Similarweb Sales Extension
Get everything you need for selling to online businesses with a Chrome extension that fits seamlessly into your existing workflows.
DaaS
1) Data Exporter
This year, the Data Exporter quickly became an indispensable tool for digital research and marketing teams. It’s not just about accessing data, it’s about doing it faster and easier. Here’s what makes the Data Exporter stand out:
- Wide data coverage: Dive into an ocean of data, including web, app, and keyword analysis, all centralized for your convenience
- Ease of use: We got rid of the technical barriers. Now, data is just a few clicks away for everyone, making insights more accessible than ever
- Multiple report formats: Export and share your data in various formats, while integrating it into your existing BI systems
2) Integration with Snowflake
Our integration with Snowflake is bridging the gap between Similarweb’s rich datasets and your cloud environment. With the integration enabled, you can blend our data with your own for holistic analysis and leverage Snowflake’s cloud-native architecture for efficient handling of large volumes of data.
For a smooth integration process, follow our detailed guide: Developers’ Integration Manual.
3) Expanded API coverage
We’ve not only enhanced our API but also enriched it with new datasets, including Technographics, Online Revenue, Website Descriptions, Top Geos, Demographics, and many more. Explore our latest updates and see how they can transform your data strategy by visiting our Developers Hub.
Shopper Intelligence
Shopper Intelligence is living up to its promise, providing you with more capabilities to monitor consumer demand, analyze shopper behavior, and optimize search strategies on Amazon.
The new Marketing Channels view provides a complete breakdown of internal and external traffic on Amazon, offering a granular view of your own and your competitors’ traffic sources – which is unmatched by any other competitive intelligence platform.
With Weekly Keywords, you can access Amazon on-site search data for better keyword analysis. It lets you assess the performance of relevant keywords, analyze the competitive landscape, and refine your keyword bidding strategy for enhanced results. Data is refreshed weekly to ensure you have access to the latest information.
Looking forward to 2024
We hope you’ve found real value and driven business impact from our releases this year. If there’s a particular feature or functionality you’d like to see in 2024, get in touch with your account manager. In the meantime, we’re expecting the landscape to be as fierce as ever, so we’re committed to providing the best digital data and tools to help you win your market.
If you’d like to find out more about any of the features shown in this blog, then get in touch with your account manager who can give you a walk-through.
If you’re not yet a Similarweb customer, you can trial our platform for free.
Wishing you all a happy holiday season and a successful 2024.
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