Similarweb Named Leader in Snowflake’s 2023 Modern Marketing Data Stack Report

We’re absolutely honored to share that Similarweb has today been recognized as a Leader in Snowflake’s 2023 Modern Marketing Data Stack Awards, specifically in the Data Enrichment category.

Denise Persson, CMO at Snowflake had this to say about our recent appointment: “Similarweb emerged as a leader in the Enrichment category, with joint customers leveraging its rich web, app, search, and ecommerce data to round out the picture of the digital markets they compete in“.

This award represents our long-standing dedication as providers of powerful insights and analytics for modern marketers, and we’re proud to be part of Snowflake’s cutting-edge data platform.

About Snowflake’s Modern Marketing Data Stack Report

Snowflake’s data-backed report identifies the best solutions used by Snowflake customers to show how marketers can leverage the Snowflake Data Cloud by using partner solutions, to convert valuable prospects into loyal customers. By analyzing usage patterns from a pool of approximately 8,100 customers, Snowflake identified ten technology categories that organizations consider when building their marketing data stacks.

The research reflects how customers are adopting solutions from a rapidly changing ecosystem, and highlights:

• The convergence of adtech and martech
• The increased importance of privacy-enhancing technologies
• And the heightened focus marketers have on measurement to maximize campaign ROI

The power of digital data in modern marketing

In today’s fast-paced digital landscape, marketing professionals need access to accurate, real-time data to make informed business decisions and stay ahead of the competition.

Snowflake’s data platform has emerged as a game-changer in this space, providing a scalable and secure foundation for data management. It empowers organizations to harness the full potential of their data while ensuring data integrity and compliance.

However, the real magic happens when you combine Snowflake’s robust infrastructure with Similarweb’s extensive datasets, capturing billions of digital signals every day spanning millions of websites and apps. This synergy enables marketers to ✨ supercharge ✨ their data-driven strategies, to gain deeper insights into their audiences, competitors, and market trends.

Unlocking marketing success with Similarweb and Snowflake

The partnership between Similarweb and Snowflake empowers modern marketers to unlock new levels of success. Whether you are looking to optimize your digital advertising, enhance your content strategy, or refine your SEO strategy, Similarweb’s industry leading data combined with Snowflake’s robust infrastructure is a winning combination to drive growth for your business.

3 (more) reasons to leverage our integration with Snowflake

If you’re still not convinced, here are three more reasons why you should start leveraging our integration with Snowflake today:

1) Seamless data integration

Snowflake’s integration with Similarweb’s datasets enables organizations to seamlessly blend web traffic, audience demographics, and market trend data for comprehensive analysis and data-driven decisions.

2) Scalable insights

Snowflake’s cloud-native architecture and on-demand scaling allow customers to handle large volumes of Similarweb data efficiently, ensuring scalable access to granular insights in real-time, ultimately driving better business outcomes.

3) Streamlined decision making

By combining Snowflake with Similarweb data, organizations can streamline decision-making processes, optimize marketing tactics and strategies, and gain a competitive edge in the digital landscape, enhancing their understanding of market dynamics.

If you want to learn more about how our data can help your business grow, book a demo today.

by Pavel Dimshiz

Pavel leads Product Marketing for Similarweb's Data-as-a-Service, bringing over a decade of experience in Adtech and Marketing to the role. Outside of work, Pavel enjoys long walks and mountain biking.