Market Intelligence Summit: 25 Tweets That Sum Up the Event’s Success
Today businesses can make more informed decisions than ever because consumers’ digital footprints allow us to track all aspects of purchasing decisions. From keywords to bounce rates to competitors’ marketing strategies and more, everything is available as data and insights to help us better understand and reach our target audience.
Similarweb analyzed market trends for 2019 and released our Digital 100 list at our Market Intelligence Summit. MIS is an annual event that brings together professionals from multiple industries to learn how to use data to optimize marketing, sales and investment strategies. In case you missed the summit, we’ve pulled a few tweets to highlight the key takeaways.
Why does Similarweb collect data trends?
“We created this technology to understand how the world behaves” -CEO and founder @SimilarWeb, @oroffer #MISummit20 pic.twitter.com/hCRk2RyNoL
— Grafik (@grafik_agency) February 25, 2020
How does data impact business?
At #MISummit20 with Molly Bloom of #MollysGame. A lesson in how thoughtful #data gathering can help you strategize. pic.twitter.com/e0X373SPWD
— Ellie Ahmadi (@elliebaba) February 25, 2020
.@SimilarWeb CRO Carrie Lazorchak shares insights on the importance of using market intelligence to transform the way you engage with your audience, clients, and partners. #MISummit20 pic.twitter.com/x55PGUSZ50
— Grafik (@grafik_agency) February 25, 2020
Signals. Make these industries easier to evaluate. (with @SimilarWeb ) #MISummit20 pic.twitter.com/EL9y9vwDld
— Michael Ramos (@mikeramo) February 25, 2020
What is Marketing Intelligence and why does it matter?
Learning about “The State of the Digital World” @SimilarWeb #marketintelligence Summit pic.twitter.com/eipi431Y2c
— Mary in Manhattan (@MaryinManhattan) February 25, 2020
Know competition
Know customers
Know yourself
Molly Bloom#MIsummit20 #mollysgame https://t.co/q8NbxYXTIC— Michael Ramos (@mikeramo) February 25, 2020
Not a bad way to start a Tuesday. Looking forward to #MISummit20 https://t.co/rhbFpowHXu
— Emily Lyman (@emilylyman) February 25, 2020
So much can be done with market intelligence.
Exhibit A: driving customer lifetime value ✅ #MISummit20 https://t.co/F4wttKsEUW— Similarweb (@Similarweb) February 25, 2020
How does Marketing Intelligence impact marketing strategies?
#MISummit20 Collect the right data and make sure you have the best in class implementation. Then have a blast reading and interacting with the data.
— Michael Ramos (@mikeramo) February 25, 2020
"No matter what someone's station, everybody wants to be seen, heard, and remembered." @ImMollyBloom #MISummit20 pic.twitter.com/dM0GaaGQkV
— Similarweb (@Similarweb) February 25, 2020
Market intelligence finds its place in every stage of the customer lifecycle #misummit20 pic.twitter.com/RjkLTjawxq
— Automata | AI-powered Content Repurposing (@byautomata) February 25, 2020
What if you could see your competitor's online marketing strategies? @5blocks @SimilarWeb #NYC #conference #MISummit20 If you are here in the room let me know! pic.twitter.com/T85RFFUq6C
— Raphi Salem (@raphisalem) February 25, 2020
What digital trends are emerging?
Joining the 3:30 pm session @SimilarWeb #MISummit20 while the panel is talking about cookieless tracking and the future of identity. https://t.co/9pS6dHJuCY pic.twitter.com/gruH5Q79pU
— Skye (@skyeyang) February 25, 2020
Cookies are going the way of the dodo bird. Start thinking about the value exchange and how to understand the whole customer journey. #misummit20
— Emily Lyman (@emilylyman) February 25, 2020
“People are more discerning in what they’re willing to consume and sharez” Tania Yuki, CEO of @Shareablee #MISummit20 pic.twitter.com/QyTQWAFm8F
— Grafik (@grafik_agency) February 25, 2020
Two challenges to effective data practices are incrementalism and inertia.
Audit your process. Find the holes. Refocus. #MISummit20 #marketintelligence
— Emily Lyman (@emilylyman) February 25, 2020
It’s no longer all about blanket personalization, but personalization in the moment and the experience delivered. #MISummit20
— Emily Lyman (@emilylyman) February 25, 2020
V-commerce is enabling Fanatics to beat out Amazon.
V-commerce = vertical manufacturing through partnerships & first-party platforms.
Meaning differentiated, one-of-a-kind products. #MISummit20
— Emily Lyman (@emilylyman) February 25, 2020
Does this content give me a different perspective, give me something to talk about, or inspire me to do things in the real world?! If not, it's not great content.- @Shareablee #MISummit20 pic.twitter.com/p3hLOqGkrj
— Crowd Favorite (@crowdfavorite) February 25, 2020
Surprising Traffic Trends
"90% of data in history was created in the last two years." – @oroffer, CEO @similarweb #MISummit20 #MarketIntelligence #Digital pic.twitter.com/3GRRzywOA4
— Crowd Favorite (@crowdfavorite) February 25, 2020
V. impressive that Amazon made their own holiday in July and it has an annual positive impact on their sales as well as other retail orgs. Super down to create a @teamremesh holiday. #MISummit20 #meshukkah @SimilarWeb pic.twitter.com/EF3ai2lpws
— Emma Borochoff (@emboro) February 25, 2020
At the #MISummit20 by @SimilarWeb, and interestingly enough all those Twitter battles between the left and the right are less seemingly relevant than they actually seem. pic.twitter.com/K4Q0Sk3640
— Diego A. Pinzón (@PinzonDiego) February 25, 2020
Insane interacts and data moving in 60 seconds. #MISummit20 pic.twitter.com/jPfxiJnx97
— Michael Ramos (@mikeramo) February 25, 2020
Who are the winners of Similarweb Digital Top 100?
Congratulations to the winners #Digital100 #MISummit20 https://t.co/JUuLuCXXr5
— Felice Carson (@FeliceCarson8) February 25, 2020
We’re excited to be recognized on @SimilarWeb's inaugural list of The #Digital100, as one of the top 5 visited apparel websites in 2019!
— Spring (@spring4creators) February 26, 2020
Conclusion
Similarweb had a wonderful time hosting the 2020 Market Intelligence Summit. A big thanks to all our speakers and, of course, congratulations to the Digital 100 winners.
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