Similarweb Acquires Embee Mobile: A Data Match Made in Heaven

We are delighted to announce a new addition to the Similarweb family: Welcome Embee Mobile! This acquisition means that Similarweb’s mobile data offering just got even stronger.

There are over 4.6 billion internet users, and over a trillion MBs of data are produced every day. That’s a lot of data. Similarweb is proud to have and share the world’s most comprehensive and accurate data for digital intelligence. We are always working to bring our customers more data, which is why we are so excited to share the news of our acquisition of Embee Mobile.

Read on to find out more about Embee Mobile and what this news means for Similarweb and our customers.

Who is Embee Mobile?

Embee Mobile is a San Francisco-based mobile insights provider, that Similarweb has been working with for a number of years. It is a market leader in mobile audience analytics, consumer panels, and mobile sampling. The depth and quality of its data is unmatched and the panels are opt-in, providing unique real-user insight.

With consumers spending increasingly more time — over four hours per day — on their mobile devices, the granular insight into mobile app usage & mobile web that Embee enables is more valuable than ever, across a wide variety of industries and use cases. Beyond this, Embee positions us to introduce additional exciting new market research capabilities in the future, said Benjamin Seror, Similarweb Chief Product Officer.

New data insights for Similarweb

As the most trusted platform for understanding online behavior, millions of people use Similarweb’s insights daily to broaden their knowledge of the digital world. The acquisition of Embee will strengthen Similarweb’s mobile data capabilities, and our customers will benefit from:

• Rich mobile app intelligence. Embee’s metered panel technology and direct relationship with panelists will allow extensive mobile app behavioral and performance data to be integrated into Similarweb’s insights. This will show deeper behavioral insights, such as in-app searches, clicks, and journeys. Without panels, these behavioral insights are nearly impossible to obtain from “walled gardens” apps like Facebook, Amazon, and Google.
• Deeper insight into customer journeys. By bringing together quantitative behavioral metrics with qualitative survey data, customers will be able to get insights into the in-app consumer journey. These insights are extremely valuable for market researchers and marketing professionals working to increase brand awareness. And for those optimizing ROI of marketing spend in apps – relevant for almost any B2C industry or brand — as well as agencies, consultancies, market research firms and investors servicing or analyzing them.
• 360-degree insight into digital performance. By integrating Embee’s pioneering in-app behavioral data with Similarweb’s leading desktop and mobile web intelligence, we will provide cross-platform, comprehensive insights into consumer behavior, including browsing, shopping, entertainment, gaming, and more.

“Similarweb has rapidly become the standard for companies to gauge their web and mobile-web competitiveness,” said Russell Tillitt, Embee CEO and Co-Founder.

“Embee and Similarweb have already been working together for years and we have much in common — we both share a passion for creating innovative digital measurement technologies with a commitment to data privacy and ethical research. We’re thrilled to be joining forces with Similarweb.”

2021: A year to remember

This exciting acquisition comes at the end of a very busy and successful year for Similarweb. Back in May we IPO’d and became a publicly-traded company. Then, in September we partnered with Google to power its Market Finder tool, and just a few weeks ago we won Best Alternative Data Provider at the Hedgeweek Americas Awards. So, we are really excited to end the year on a high by welcoming Embee Mobile to Similarweb.

Read More – Similarweb, The Must-Have Alternative Data Provider

Looking forward

The saying ‘knowledge is power’ far pre-dates the digital revolution, but it is the foundation of business success. With this acquisition, we are building on our data edge, to help our customers win their markets going into 2022. Cheers to that!

by Yael Klass

VP of Corporate Marketing

Yael, with 10+ years in SaaS and a background in art education, excels in storytelling and international campaigns. She contributes to Forbes and teaches at Reichman University.