7 Benefits of Emojis in Sales and Marketing

Let’s face it, words can be boring (don’t tell my boss). But that’s exactly where emojis come in.

These little icons are everywhere these days, and for good reason. They’re quick, easy, fun, and super available over instant messaging and social media apps.

But, did you know that emojis are also a great tool for businesses?

From sales and marketing to internal communications, using emojis in the working world have its proven benefits.

Let’s take a closer look at how emojis can help you better connect with your audience and boost your results.

7 benefits of using emojis in sales and marketing comms

Reasons why you should start using emojis more in your business communications? We’ve got seven of them.

1) Spice things up

Work emails and posts can be a bit samey, a bit monotonous, and quite frankly, a bit dull. If you’re looking for a little something-something to spice up your content when you’re short on time, creativity, or you just can’t be bothered, emojis are your answer.

Have a bit of fun with it, but if you want to go for some sure winners, here are the top 6 most popular emojis used on LinkedIn:

• ☑️
• ➡️
• ✔️

We might be biased, but we think you can do better than that. Although…

Top tip: Avoid any emojis that are NSFW – you’ll look like a total eggplant otherwise.

2) Increase your engagement

That’s right. There are stats to prove that emojis boost engagement for both marketing and sales emails, as well as in social selling. But you don’t need to hear it from just us – let the numbers do the talking:

• The open rate of emails with emojis in the subject line is 56% higher compared to plain subject lines.
• Using emojis in the subject line can lead to an increase of unique click rate by a huge 28%.
• Using an emoji in a tweet can help increase engagement by 25%.
• Out of two paid ad variations, Sprout saw the one using emojis brought in 84% of clicks (meaning a lower cost per lead too).
• Push notifications that use emojis can get up to 85% more opens and 9% more conversions.
• On Facebook, emojis result in 57% more likes, 33% more comments, and 33% more shares.

3) Enhance your brand personality

Emojis can help to humanize a brand, helping to showcase its personality and values. Plus, it can make your content more distinctive and memorable too.

By choosing emojis that align with your brand’s tone, style, and maybe even brand colors, you can create a more cohesive and recognizable brand image.

4) Help with your tone of voice

In real life when we talk to each other, body language counts for a lot. Consider emojis like your digital body language, helping you to convey emotion and tone in your messaging.

Written content can be open to interpretation – it’s hard to know for sure when jokes are being made or if there’s an element of sarcasm. Throw in eyeballs and you can set that sarcastic tone straight.

5) Speak the universal language

Particularly if you’re dealing with clients around the globe, you can latch onto the fact emojis have universal meanings. They can be understood by people of all cultures and backgrounds.

Admittedly, sometimes we get it wrong though. Here are a couple of fun emoji facts for you:

• The emoji is not actually meant to represent praying (or similar) – it’s actually a high five.
• Only 7% of users actually use the peach emoji to represent the actual fruit. How cheeky.

6) Go in for some easy reading

In a time when everyone is low on time or just plain impatient, creating skimmable content is the way forward. That’s where readability comes in.

Think about how you can use emojis to improve or jazz up the layout of your posts, emails or other comms.

Our personal favorite way to use emojis? Bullet points.

7) Save yourself on space

And as our patience decreases, so does the official character count across social media platforms.

That’s another benefit of emojis in marketing and sales right there. Like the old saying goes, “A picture is worth a thousand words” – and apparently, so are mini cartoon burgers, fries… and fried shrimp.

Keep things short, snappy, and under that recommended character count for optimal engagement.

Get your emoji on

Conclusion: you love emojis, we love emojis, everyone loves emojis.

But let’s lay down the ground rules here:

Know your audience: Consider your target audience, their preferences, and their expectations.

Read the room: It’s all about context. Is the crying loudly emoji really an appropriate response to a sales objection? (No, it’s not.)

Use them in moderation: Like everything, if you overdo it, you’ll kill the vibe. Be mindful, and don’t let the novelty wear off.

Test, track, adapt: If you’re not sure emojis are right for you and your audience, why don’t you get some A/B testing in place? Your post analytics will reveal all.

Level up your sales emails and social selling

While Similarweb can’t help you choose which emoji to go for next, we do love finding ways to help you stand out from the crowd (ed inbox of your prospects).

So much so, we have a solution to do just that.

Similarweb Sales Intelligence is there to help you sell smarter. Too much time is wasted talking to leads that aren’t right for your business and creating emails that just aren’t relevant to the prospect.

Here’s a run-through of how you can level up your sales process, with features like:

• Lead generator: With a database of over 100m companies, you can filter out anyone that doesn’t fit your ideal customer profile.
• Contacts: In just one click, you can find the key decision-makers at the companies you’re interested in, and download their contact information.
• Insights generator: Helping you to create effective outreach that’s based on solving your prospect’s pain points and areas of opportunity, our fresh data can really make you stand out.
• Account review: Gives you full insight into each of your accounts, including their website performance and technologies.
• Sales signals: Spot upsell and cross-sell opportunities with account alerts, helping to reduce churn (and hit your target).

Find out more about how Similarweb Sales Intelligence can help you sell smarter and smash that sales quota:

FAQs

Why should I use emojis in my sales and marketing communications?

There are several benefits to using emojis in your sales and marketing communications. Emojis can help you communicate more effectively, capture attention, convey tone and emotion, make your messages more memorable, and increase engagement with your audience.

Which types of emojis should I use in my sales and marketing communications?

The types of emojis you should use will depend on your brand, your message, and your audience. In general, you should choose emojis that are relevant to your message, convey the tone and emotion you want to express, and are widely recognized and understood.

Can using too many emojis in my sales and marketing communications be a bad thing?

Like any communication tool, it’s possible to overuse emojis and diminish their effectiveness. However, as long as you use emojis strategically and in moderation, they can be a powerful way to enhance your sales and marketing communications.

Are there any situations where using emojis in my sales and marketing communications might not be appropriate?

There may be some situations where using emojis in your sales and marketing communications might not be appropriate, such as in highly formal or serious contexts. It’s important to consider your brand voice, your audience, and the context of your message before using emojis.

by Leah Messenger

Senior Content Marketing Manager

Leah is a Senior Content Marketing Manager with a passion for turning complex topics into engaging, educational content.