Why Contacts Plus Context Is the Killer Combo for 2022

Sales automation is dead.

Well, thoughtless sales automation, anyway.

Don’t get me wrong – ever since its inception, most of us have been big fans of the technology and what it can achieve.

It streamlines the sales process and frees up our time. It helps us remember to follow up with people (even if we’d rather forget about some of them, some days).

But if all the sales tools we’ve ever wanted are at our fingertips. And our competitors’ fingertips. And their partners’ fingertips. And your great-aunt-that-runs-an-ecommerce-store-for-cat-hats’ fingertips (you get the gist). Then it begs the question…

Has the magic worn off?

Let’s be honest – in this day and age we can all smell an auto-generated email a mile away.

It doesn’t matter how seamlessly we insert those {companies}, those {job_titles} or even those {weather_talking_points}. Your auto-generated masterpiece can just end up looking like clever junk mail to your prospect.

Which – depending on their frame of mind when they receive it – they might find even more annoying than dumb junk mail.

Monogrammed spam is still spam, after all.

Putting the “personal” back into personalization

Good news is, you don’t have to throw your technology in the dumpster – and go back to the sales Stone Age – to make your outreach truly personal.

Prospecting, we all know, is about finding the right person and reaching them with the right message.

That message needs to be timely. Insightful. And above all, in this noisy world, attention-grabbing.

Not easy. That’s why we built Similarweb Sales Intelligence.

Made by salespeople, for salespeople, Sales Intelligence handles the trickiest parts of prospecting so well, you won’t want to do without it.

Reach out directly to decision-makers

First off, Similarweb Sales Intelligence now has best-in-class contacts built in.

This means you can quickly connect with the right people, with direct business phone and email access to high-quality decision-makers.

Find the prospects ready to buy

Secondly, we help you discover businesses that match your ideal customer profile using our database of 100M+ websites and 100+ digital filters. It’s all in our Lead Generator, with filters like:

• Revenue
• Traffic volume and trends
• Technologies used
• Geographic visitor distribution
• Demographics (gender, age, etc.)
• Firmographics

Get to yes faster with informative insights

And thirdly, the secret sauce.

Using Insights Generator you can rustle up customized insights in moments – insights that truly highlight the need for your product.

What could your prospect’s sales uplift be if they installed your solution? How far ahead are their competitors – and how could they beat them? When should they pull the trigger on their next big initiative?

This is the context that elevates your selling from auto-generated spam to something truly valuable. You become a trusted advisor, not just another sales pitch.

And you can do all of this without the backbreaking, soul-destroying grind you’d normally associate with super-personalized outreach.

Pro Tip: Similarweb even integrates directly with Salesforce – so you can generate attention-grabbing insights without even leaving your CRM.

Don’t just take our word for it

Hey, you’re in sales, you know where this is heading.

Why not let one of our in-house sales professionals show you how Similarweb Sales Intelligence can give you an unfair advantage over the competition?

Book a demo today to see what all the fuss is about.

by Robin Morley

Sales Specialist

Robin has 20+ years in B2B and B2C marketing, with experience in creative strategy at a London agency and BBC News. Based in London, he enjoys making and listening to music.