34 Articles

Audience & Brand Building

Make audience and brand building the foundation of your digital research strategy. Analyze consumer behavior, attract new customers, and build a brand that people love.

What Is Market Segmentation? Tips, Types, and Benefits Explained

What Is Market Segmentation? Tips, Types, and Benefits Explained

13 Min.
Feb 7, 2022
How to Create a Brand Identity in 5 Steps

How to Create a Brand Identity in 5 Steps

15 Min.
Feb 6, 2022
99 Market Research Questions You Should Be Asking

99 Market Research Questions You Should Be Asking

11 Min.
Dec 29, 2021
Niche Audience: Your Ticket to Higher Conversion

Niche Audience: Your Ticket to Higher Conversion

6 Min.
Dec 27, 2021
7 Online Audiences You Really Shouldn’t Ignore

7 Online Audiences You Really Shouldn’t Ignore

8 Min.
Dec 8, 2021
Get in the Game: How to Ace Gaming Audience Analysis

Get in the Game: How to Ace Gaming Audience Analysis

6 Min.
Nov 10, 2021
How to Use Website Demographics Effectively in Your Audience Analysis

How to Use Website Demographics Effectively in Your Audience Analysis

9 Min.
Nov 8, 2021
7 Steps in Market Segmentation: How to Get it Right Every Time

7 Steps in Market Segmentation: How to Get it Right Every Time

5 Min.
Oct 4, 2021
The Ultimate Guide to Audience Analysis for Job Classifieds

The Ultimate Guide to Audience Analysis for Job Classifieds

4 Min.
Sep 27, 2021
Audience Analysis Metrics That Matter: What Streaming Sites Need to Know

Audience Analysis Metrics That Matter: What Streaming Sites Need to Know

6 Min.
Sep 15, 2021
Audience Development: The Metrics Publishers and Media Depend On

Audience Development: The Metrics Publishers and Media Depend On

7 Min.
Sep 12, 2021
How to Size Your Market Using Audience Overlap

How to Size Your Market Using Audience Overlap

4 Min.
Jul 21, 2021

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