33 Articles

Audience & Brand Building

Make audience and brand building the foundation of your digital research strategy. Analyze consumer behavior, attract new customers, and build a brand that people love.

Industry Research: The Data-Backed Approach

Industry Research: The Data-Backed Approach

14 Min.
Feb 8, 2024
Target Market: What It Is and How to Define Yours in 2024

Target Market: What It Is and How to Define Yours in 2024

10 Min.
Dec 21, 2023
How to Capitalize on Micro Consumer Demand Even in Challenging Times

How to Capitalize on Micro Consumer Demand Even in Challenging Times

10 Min.
Dec 17, 2023
8 Types of Market Segmentation: Explained & Explored

8 Types of Market Segmentation: Explained & Explored

9 Min.
Feb 1, 2023
How To Define And Use Your Target Demographics [With Examples]

How To Define And Use Your Target Demographics [With Examples]

7 Min.
Sep 29, 2022
How to Define Your Brand’s Tone of Voice and Reach Your Audience

How to Define Your Brand’s Tone of Voice and Reach Your Audience

7 Min.
Jun 8, 2022
How to Drive Audience Engagement in 3 Steps

How to Drive Audience Engagement in 3 Steps

8 Min.
Mar 29, 2022
Brand Awareness: Why It Matters and How to Build It

Brand Awareness: Why It Matters and How to Build It

12 Min.
Mar 16, 2022
5 Examples For Brand Identity Done Right

5 Examples For Brand Identity Done Right

4 Min.
Feb 14, 2022
Your Guide to Behavioral Segmentation With Examples and Practical Tips

Your Guide to Behavioral Segmentation With Examples and Practical Tips

8 Min.
Feb 10, 2022
The ABCs of Brand Objectives: Define and Execute Like a Pro

The ABCs of Brand Objectives: Define and Execute Like a Pro

9 Min.
Feb 7, 2022
What Is Market Segmentation? Tips, Types, and Benefits Explained

What Is Market Segmentation? Tips, Types, and Benefits Explained

13 Min.
Feb 7, 2022

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