Most Searched Things on Google in October 2025

Now that we have a full view of October 2025’s searches, it’s time to look at the queries that captured the world’s attention.

Using Similarweb’s latest & fresh keyword data, I put together updated lists of the most searched Google queries in October 2025 for global, US and UK.

These insights can help marketers understand:

• How their target markets and audiences are searching right now
• Where gaps may exist in content or acquisition strategies
• Which topics and trends should be part of their 2025 roadmap
• What trending topics are users actively searching for across organic channels

Let’s break down what dominated search this month, and what these trends reveal about global and regional interests.

Summarize with ChatGPT | Google AI | Perplexity | Grok

What are the most popular Google searches worldwide?

Here’s a sneak peek into the full list of the top 1,000 Google searches, which you can download below.

Worldwide key stats: What are the current Google trending search terms?

• Top Searched Keyword: gemini
• Search Volume: ~146.3M
• Top Traffic Leader: gemini.google.com
• Total Volume of Top Keywords Provided: ~7.9 Billion
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Among Dataset: 341
  

Takeaway:

• The keyword “gemini” dominates global search activity with over 146 million searches, highlighting massive and growing user interest in AI assistants.
• YouTube.com emerges as the most common traffic leader, underscoring the universal pull of video-based, real-time content, especially for sports, entertainment, and breaking updates.
• Although overall search volume is very high, traffic is spread widely across 341 different destination sites, showing how varied user interests are and how search demand is distributed across many platforms rather than concentrated in just a few.
• Global search activity covers a broad mix of topics, from AI and sports to everyday utilities, entertainment, and news. This highlights how diverse user intent is across different regions and moments.

What are the most popular Google searches in the US?

US key stats: What are the current Google trending search terms?

• Top Searched Keyword: dodgers
• Search Volume: ~35.9M
• Top Traffic Leader: youtube.com
• Total Volume of Top U.S. Keywords (dataset): ~1.1 Billion
• Most Common Traffic Leader: youtube.com
• Unique Traffic Leaders Among Dataset: ~120
  

Takeaway:

• “Dodgers” leads U.S. search demand with nearly 36 million queries, reflecting the strong influence of live sports, game schedules, and highlight culture in American search behaviour.
• YouTube is the most frequent traffic destination, driven by the U.S. audience’s heavy reliance on video highlights, reactions, and real-time sports coverage.
• Search traffic is distributed across a wide mix of sites: around 120 unique domains, showing how U.S. users rely on a broad set of platforms for news, entertainment, sports, shopping, and information.
• U.S. search activity spans sports, politics, weather, AI tools, entertainment, and retail, underscoring the diverse and fast-shifting interests of American users.

What are the most popular Google searches in the UK?

UK key stats: What are the current Google trending search terms?

• Top Searched Keyword: weather
• Search Volume: ~22M
• Top Traffic Leader: bbc.co.uk
• Total Volume of Top UK Keywords (dataset): ~185M+
• Most Common Traffic Leader: bbc.co.uk
• Unique Traffic Leaders Among Dataset: ~95
  

Takeaway:

• “Weather” leads UK search activity with nearly 22 million monthly queries, showing how consistently UK users rely on day-to-day weather updates, especially given the country’s rapidly changing conditions.
• BBC.co.uk dominates as the most common traffic destination, reflecting strong trust in BBC for news, weather, sports, and public-service information across the UK.
• Search demand is spread across around 95 different websites, highlighting a broad mix of interests ranging from government services and local football clubs to entertainment, transport, and retail.
• UK search behaviour is heavily influenced by news, football, everyday utilities (weather, maps, HMRC, MOT checks), and entertainment, showing a market driven by both practical needs and live, real-time events.

Where can you find data on the top Google searches?

To create these lists, I used Similarweb’s Demand Trends feature and Keyword Research Tool, here’s a quick breakdown of how I did it:

1. In the Market Analysis suite, go to ‘Demand Trends’
2. Select ‘All Industries’ as shown below, or – to get a more targeted list – choose a specific industry
3. Select either ‘Worldwide’ data or a specific country in the country filter on the top right

Then, to sort by traffic (like I did) or for other further analysis, download the full list and filter from there.

Methodology

I updated this page in November 2025 using data from October 2025. This provides you with an accurate and reliable view of the search landscape and top searches during that period.

The lists are for worldwide, US and UK specifically.

I have included: average monthly search volume, traffic (how many of the searches end up going to a website), traffic share, and the traffic leader.

Similarweb Search Intelligence allows you to view things people search for by country and industry. Our data covers billions of keywords worldwide (we’re constantly growing our keyword list each and every day, with real searches as they happen), and we analyze over 2 terabytes of data each day.

FAQs

• What is the most searched keyword globally in October 2025?

The most searched keyword worldwide in October 2025 is “gemini”, with over 146 million Google searches. This surge reflects strong global interest in AI tools and Google’s Gemini platform.

• What is the most searched keyword in the US in October 2025?

The most searched keyword in the U.S. in October 2025 is “dodgers”, with nearly 36 million Google searches. This reflects the strong influence of live sports, postseason coverage, and highlight-driven interest across American audiences.

• What is the most searched keyword in the UK in October 2025?

The most searched keyword in the U.K. in October 2025 is “weather”, with around 22 million Google searches. This shows how frequently people in the U.K. check daily conditions and rely on trusted sources like the BBC for real-time updates.

• What types of keywords dominated global search trends in October 2025?

October’s global searches were dominated by AI-related terms (including “gemini” and “gemini ai”), major sports leagues and matches (like the Premier League, NFL, NBA, cricket), and everyday utility queries such as weather checks and maps. Entertainment, gaming, and adult content also remained consistently prominent.

• How can you find the most searched keywords on Google?

You can identify the most searched keywords by using Similarweb’s Demand Trends and Keyword Research tools. These features show real-world search volumes, traffic patterns, top destinations, and emerging terms across countries and industries. Making it easy to track what people are searching for each month.

• How can marketers use this data in their strategy?

There are a few practical ways to use these lists: spot content gaps, prioritise SEO roadmap, inform paid search & social and track trends over time.

• Do these lists include branded and non-branded keywords?

Yes. The lists include a mix of: Branded searches (e.g., “gemini,” “taylor swift,” “ikea,” “BBC”), and Generic or category searches (e.g., “weather,” “news,” “football scores”)

• Can I get the full top 1,000 keyword lists myself?

Yes. In the article, you’ll find download forms for Worldwide, USA and UK.

by Maayan Zohar Basteker

Senior SEO Specialist at Similarweb

Maayan is a senior SEO specialist with 7+ years of experience in SEO. She loves complex research projects, creating SEO strategies and performing technical audits.