Marketing Intelligence
Agency Guide: The Ultimate List of SEO Resources
Since the outbreak of COVID-19, agencies have been working day and night to help clients optimize their marketing strategies during this rapidly changing time. SEO is constantly changing based on search engine algorithm updates, new social trends, and breaking news, so given how quickly traffic trends are currently changing, it is more important than ever to know how to steer your clients’ marketing strategies to drive success. We want to help you do that, so we gathered the top resources that you need to help your clients win more organic traffic and build stronger SEO strategies than their competition.
Scaling Up Your Keyword Research
Keyword Research: A Step By Step Guide for Beginners – Learn how to create comprehensive preliminary keyword research, fit for scaling and long-term optimization. This guide takes you through the entire process of how to use all the tools you have at your disposal to manufacture valuable seed research, and how to break it down to actionable, useful & usable groups.
How to Create a Winning SEO Strategy – Get expert insight into how to audit your client’s website and SEO performance, how to benchmark using competitive intelligence, and how to use the right tools to drive more organic traffic to your client’s sites. Download the report to learn how to find new keyword opportunities and help your clients create better content than the competition.
Creating an International SEO Strategy with Similarweb – If you have clients who want to develop a strong international presence and break into new territories, this report is for you. Written by Strategic International SEO Senior Consultant, Gianluca Fiorelli, you will walk away empowered to help clients refocus their international SEO strategies, identify the right keyword strategy, and drive more organic traffic.
5 SEO Hacks to Identify Trends & Opportunities According to Aleyda Solis – World-renowned international SEO consultant, Aleyda Solis, sat down with two members of the Similarweb team to share five SEO hacks to identify SEO trends and keyword opportunities. Check it out to learn how you can implement her tips when helping your clients beat the competition and stand out in today’s digital world.
5 of the Biggest SEO Mistakes People Make (And How to Use SEO Tools to Avoid Them) – Building and optimizing an SEO strategy is no easy task, which is why many organizations fall victim to five very common, and very avoidable, mistakes. Do you know what they are and whether or not your clients may be falling victim to them? Read more to be aware of what to look out for, and learn how you can use SEO tools to help set your clients on the right path.
SEO Trends
Top Google Searches: Most Searched Keywords – Search trends dramatically shifted as people began to search for Coronavirus-related topics over the last few months. Wondering which keywords to target? We pulled the 100 most searched branded and non-branded Google terms for the US. Take a look at the rankings in order to even better understand your client’s target audiences and what they’re looking for online!
June’s 100 Most Visited Sites Via Organic Search and the Keywords Driving Traffic – With summer officially in full swing, agencies are all wondering if the season change has impacted online traffic trends. Using Similarweb Website Ranking, we dove into the 100 organic traffic winners, the 100 fastest-growing organic websites, and the keywords that have been driving traffic for the month of June to help you optimize your clients’ SEO strategies.
How Hospitals are Bouncing Back, or Not. – If you have clients in the healthcare industry this blog is a must-read! We partnered with a US-based agency, Creative Outhouse, to dive into the latest keyword trends for non-life-threatening procedures. Has COVID-19 continued to change the SEO trends that hospitals see for their most lucrative procedures? Details inside!
Agency SEO Tricks and Tips
Take SEO by Storm with Define Media Group and Similarweb – Listen to SEO expert, Marshall Simmonds, and his DefineMG leadership team in a panel discussion with Similarweb experts about SEO strategies. They cover the evolution of organic search and content, measuring performance, and the politics of SEO. If you’ve ever struggled to get your clients to grasp the importance of a strong SEO strategy and the time it takes to see real results, this is a must-watch.
A Keyword Research Cheat Sheet: 5 Pro Tips & Tricks – Have you found several of your clients struggle with the basics of SEO? Before your next call with them, send them this blog to equip them with the tips and tricks they need to be familiar with so that they can seamlessly work with you to craft a winning SEO strategy.
Everything You Need to Know About SEO Image Optimization – Wondering how you can discover new image keyword opportunities for clients, which websites successfully drive traffic with image SEO, and what the impact of image search traffic is on specific industries? Look no further! Take your clients’ image SEO to the next level and successfully optimize their strategies. This blog details what you need to know from A to Z to win more organic traffic using images.
Arm Yourself with the Latest SEO Insights to Improve Your Clients’ Ranking
As you know, it is crucial to constantly brush up on your knowledge or you will quickly find yourself falling behind. The resources above offer the most up-to-date- information about SEO trends to help better serve your clients and increase their shares of organic traffic.
Want to get insights into a specific client’s SEO wins, losses, and keyword opportunities? Our experts can show you how!
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