Keywords by Industry: The Top Traffic-Driving Terms for Every Industry

Did you know ‘AirBnB’ is the most searched keyword in the hotel industry and in the entire travel & tourism industry? That’s quite remarkable because, after all, the site offers accommodation without any additional travel-related services.

And did you also know in the fashion industry, brands receive between 20%-40% of traffic via paid search for targeted keywords? But the keyword ‘Zara’ bucks that trend with 98% organic traffic.

These are the kinds of noteworthy insights you get when you zero in on your industry when you do keyword research.

We’ve used Similarweb keywords by industry feature to extract the 20 most-searched keywords in top industries. The key takeaway: brand names are dominating the web. In every industry, the top brand names are also the top traffic-driving keywords.

Let’s look at some prominent industry sectors and their top keywords.

Keywords by industry

If there’s one thing you’ll take away from this article, it’s that brands dominate the industries and search. No matter which sector we checked, the top keywords are almost always the top brands. Luckily, with the Similarweb keywords by industry tool, you can filter out the branded keywords and see what else is trending.

Top hotel industry keywords

When looking at the entire tourism industry, you learn something about search behavior. We see searchers mostly check accommodation and flights separately rather than exploring combined vacation packages.

Therefore, rather than covering the entire travel and tourism industry, we made the same separation: Accommodation and Hotels in one list and Air Travel in a separate one. You’ll see which keywords are most searched in these categories in the US in 2022.

At first glance, it looks like travelers in the US are keen on private, alternative accommodation and less interested in traditional hotels. But when you consider competition, the picture changes. There are a lot more hotel chains than sites offering private accommodation.

Nevertheless, Airbnb grabs an overwhelming amount of search traffic.

	Top Keywords in the Hotel Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	airbnb	7,256,700	66.90%	33.10%	airbnb.com
2	expedia	3,190,330	85.26%	14.74%	expedia.com
3	vrbo	1,970,730	71.09%	28.91%	vrbo.com
4	air bnb	805,660	66.06%	33.94%	airbnb.com
5	hotels	760,250	59.29%	40.71%	hotels.com
6	costco travel	728,330	99.59%	0.41%	costcotravel.com
7	marriott	656,720	63.20%	36.80%	marriott.com
8	booking	511,740	46.19%	53.81%	booking.com
9	great wolf lodge	456,830	94.06%	5.94%	greatwolf.com
10	hilton	438,090	64.27%	35.73%	hilton.com
11	marriott bonvoy	420,530	58.10%	41.90%	marriott.com
12	hilton honors	369,790	71.11%	28.89%	hilton.com
13	hyatt	243,540	67.24%	32.76%	hyatt.com
14	choice hotels	242,610	63.10%	36.90%	choicehotels.com
15	trivago	235,130	67.52%	32.48%	trivago.com
16	ihg	231,340	50.37%	49.63%	ihg.com
17	booking.com	206,410	66.16%	33.84%	booking.com
18	wyndham	206,010	69.33%	30.67%	wyndhamhotels.com
19	best western	202,190	62.11%	37.89%	bestwestern.com
20	hotels.com	156,360	77.47%	22.53%	hotels.com

Note that about a third of the traffic in this industry comes from paid search, which is relatively high, and the rest is organic.

Check out lines one and four: With Similarweb, you receive data for exact keywords. We do not combine similar terms, such as ‘airbnb’ and ‘air bnb’, which makes for exceptionally high granularity and research accuracy.

Did we mention that brands dominate the search space? Well, we can’t stress that enough. In this industry, it’s the online brands that seize the biggest traffic chunk. The only non-branded keyword in position 5 is ‘hotels’, and even that’s the name of a website. The next is ‘hotels near me’ in position 35 and ‘hotel tonight’ in position 44. They are noteworthy, especially for local SEO.

Top air travel industry keywords

The first thing to notice is the ratio between organic and paid searches. The share of paid search is significantly lower than in the hotel industry. Strikingly, the traffic generated by the most searched keyword, ‘American airlines,’ is 99.99% organic.

	Top Keywords in the Air Travel Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	american airlines	4,939,300	99.99%	0.01%	aa.com
2	southwest airlines	4,835,070	86.79%	13.21%	southwest.com
3	united airlines	3,650,300	89.94%	10.06%	united.com
4	spirit airlines	2,222,830	97.85%	2.15%	spirit.com
5	delta	1,964,910	86.76%	13.24%	delta.com
6	delta airlines	1,730,630	85.81%	14.19%	delta.com
7	alaska airlines	1,709,710	75.29%	24.71%	alaskaair.com
8	frontier airlines	1,677,290	97.95%	2.05%	flyfrontier.com
9	jetblue	1,524,460	83.18%	16.82%	jetblue.com
10	southwest	1,499,210	87.79%	12.21%	southwest.com
11	cheapoair	972,470	60.08%	39.92%	cheapoair.com
12	skyscanner	930,780	98.57%	1.43%	skyscanner.com
13	allegiant	709,760	76.40%	23.60%	allegiantair.com
14	american	702,410	99.68%	0.32%	aa.com
15	qatar airways	646,420	61.96%	38.04%	qatarairways.com
16	aa	526,230	87.83%	12.17%	aa.com
17	united	458,130	88.24%	11.76%	united.com
18	british airways	411,710	72.08%	27.92%	britishairways.com
19	allegiant air	404,500	79.29%	20.71%	allegiantair.com
20	hawaiian airlines	394,250	99.92%	0.08%	hawaiianairlines.com

You may wonder where popular flight tracking sites come in on this list. ‘FlightAware’ appears in position 26, followed by ‘Flight tracker’ in place 28.

And what about non-branded terms? Besides ‘flights’, ‘cheap flights’, ‘cheap tickets’, and ‘airline tickets, the keywords lack significant search volume.

Ecommerce and retail industry keywords

In the COVID-year 2020, ecommerce turned into a fierce competitor for retailers and grabbed substantial portions of the markets. The retail industry had to adapt quickly, and many stores established an impressive online presence. Some of the big names have made it into the top list for top ecommerce keywords.

As for the top ranks, there are no surprises in this category. Amazon dominates the ecommerce and shopping space. The search volume for ‘amazon’ as a keyword is almost four times that of eBay, which is next in line.

Here’s an intriguing finding specific to this industry: Branded keywords don’t necessarily drive the highest traffic to the brand itself. Compare the keyword with the traffic leader for the keywords. The traffic leader is the URL that receives the highest traffic share for this keyword in the industry.

	Top Keywords in the eCommerce and Shopping Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	amazon	68,749,780	74.04%	25.96%	amazon.com
2	ebay	17,206,730	99.61%	0.39%	ebay.com
3	target	14,664,680	96.22%	3.78%	target.com
4	walmart	13,984,330	75.03%	24.97%	walmart.com
5	craigslist	13,060,010	100.00%	0.00%	craigslist.org
6	amazon prime	11,926,600	75.49%	24.51%	amazon.com
7	costco	9,833,520	99.86%	0.14%	costco.com
8	etsy	9,530,720	61.64%	38.36%	etsy.com
9	wayfair	3,962,900	69.56%	30.44%	wayfair.com
10	michaels	3,658,420	77.65%	22.35%	michaels.com
11	prime video	3,343,890	72.98%	27.02%	amazon.com
12	amazon prime video	3,232,430	73.95%	26.05%	amazon.com
13	kohls	3,133,070	74.76%	25.24%	kohls.com
14	bed bath and beyond	3,013,230	77.47%	22.53%	bedbathandbeyond.com
15	barnes and noble	2,822,000	99.95%	0.05%	barnesandnoble.com
16	ticketmaster	2,383,340	66.30%	33.70%	ticketmaster.com
17	qvc	2,167,650	80.25%	19.75%	qvc.com
18	aliexpress	2,142,360	76.86%	23.14%	aliexpress.com
19	sam’s club	2,056,850	73.20%	26.80%	tractorsupply.com
20	sams club	1,915,120	80.70%	19.30%	samsclub.com

We wanted to see how this list would look if we removed all the brand keywords. What keywords drive traffic in the ecommerce industry, other than the big, popular brand names, and who gets the most traffic from those?

The outcome was interesting, but not in the way you might expect. When people aren’t searching brand websites they are searching branded products. We learn that most of the traffic to Amazon comes from people looking for Amazon’s branded products or other brand products.

	Top Non-Branded Keywords in the eCommerce Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	prime video	3,343,890	72.98%	27.02%	amazon.com
2	ps5	3,011,890	54.51%	45.49%	walmart.com
3	nintendo switch	1,743,740	21.18%	78.82%	nintendo.com
4	xbox series x	1,663,630	38.12%	61.88%	xbox.com
5	playstation 5	1,034,340	53.60%	46.40%	playstation.com
6	prime gaming	795,790	88.88%	11.12%	amazon.com
7	airpods pro	670,680	42.91%	57.09%	apple.com
8	prime	486,610	82.01%	17.99%	amazon.com
9	kindle	455,480	56.97%	43.03%	amazon.com
10	aws	369,130	69.96%	30.04%	amazon.com
11	freevee	232,450	61.95%	38.05%	amazon.com
12	kindle unlimited	202,940	57.58%	42.42%	amazon.com
13	prime day	200,080	77.46%	22.54%	amazon.com
14	prime video login	118,130	90.40%	9.60%	amazon.com
15	primevideo	117,430	69.28%	30.72%	amazon.com
16	home depot promo code	88,100	87.50%	12.50%	retailmenot.com
17	aws certification	76,840	85.40%	14.60%	amazon.com
18	comixology	76,640	78.73%	21.27%	amazon.com
19	aws console	62,810	90.95%	9.05%	amazon.com
20	seller central	51,290	97.35%	2.65%	amazon.com

You could narrow down the search to an area in ecommerce. For example, you might want to identify the top keywords that generate traffic to price comparison sites or coupon sites.

We decided to go in a different direction for this industry. Ecommerce is heavily impacted by trends, so we wanted to see which keywords are new in this sector. With Similarweb, you can discover new keywords that people didn’t search in the previous period.

	New Non-Branded Keywords in the eCommerce Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	chrome web store	614,760	76.20%	23.80%	google.com
2	elf halo glow liquid filter	331,200	57.37%	42.63%	elfcosmetics.com
3	how to train your dragon	221,520	100.00%	0.00%	amazon.com
4	external hard drive	113,190	46.01%	53.99%	bestbuy.com
5	top gun maverick streaming	80,900	100.00%	0.00%	amazon.com
6	jennette mccurdy book	59,970	100.00%	0.00%	amazon.com
7	im glad my mom died	42,420	100.00%	0.00%	amazon.com
8	heat 2	20,950	100.00%	0.00%	amazon.com
9	24×36 frame	17,830	44.72%	55.28%	target.com
10	the ink black heart	17,190	100.00%	0.00%	amazon.com
11	what we owe the future	11,520	100.00%	0.00%	amazon.com
12	odesza forest hills	10,180	56.47%	43.53%	axs.com
13	hamilton seattle	10,050	40.36%	59.64%	ticketmaster.com
14	pina pro lamp	6,150	100.00%	0.00%	amazon.com
15	overbed table	3,360	100.00%	0.00%	target.com
16	sparks delivery	1,300	100.00%	0.00%	walmart.com
17	portable phone charger solar	730	100.00%	0.00%	amazon.com
18	sawyer products	620	100.00%	0.00%	amazon.com
19	wood look diffuser	330	100.00%	0.00%	walmart.com
20	diet fountain mist	120	100.00%	0.00%	walmart.com

Again, Amazon is the big winner and secures most of the traffic. But take a closer look at the types of keywords. The top organic keywords are names of movies, shows, or books. Few searchers use a product description to find what they are looking for. When shopping, people look for brands or known sites.

Top Fashion and Apparel Keywords

Fashion and shopping go hand in hand. If your business involves selling clothing, shoes, or accessories online, you should definitely check SEO keywords for the fashion industry.

Despite the boost online shopping has received in the past two years, only the Chinese fast-fashion site SheIn manages to grab more traffic than its retailer competitors. Less than 60% of that is organic, whereas its American competitor Asos (in position 12) receives almost 99% of its traffic through organic search.

	Top Keywords in the Fashion Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	shein	8,584,920	59.89%	40.11%	shein.com
2	lululemon	3,066,020	89.93%	10.07%	lululemon.com
3	macys	6,070,380	70.22%	29.78%	macys.com
4	old navy	4,064,720	83.53%	16.47%	gap.com
5	nordstrom	3,334,360	84.25%	15.75%	nordstrom.com
6	jcpenney	3,173,520	70.68%	29.32%	jcpenney.com
7	nordstrom rack	3,208,830	79.62%	20.38%	nordstromrack.com
8	zara	2,061,080	98.87%	1.13%	zara.com
9	nike	2,719,220	64.35%	35.65%	nike.com
10	american eagle	2,203,880	67.48%	32.52%	ae.com
11	zappos	1,075,340	66.55%	33.45%	zappos.com
12	asos	1,321,420	98.99%	1.01%	asos.com
13	urban outfitters	1,697,000	76.44%	23.56%	urbanoutfitters.com
14	banana republic	1,420,480	84.38%	15.62%	gap.com
15	victoria secret	1,923,470	58.95%	41.05%	victoriassecret.com
16	aerie	1,219,270	62.85%	37.15%	ae.com
17	macy’s	1,474,780	70.50%	29.50%	macys.com
18	abercrombie	1,139,520	90.83%	9.17%	abercrombie.com
19	uniqlo	1,691,210	82.46%	17.54%	uniqlo.com
20	anthropologie	1,018,150	66.43%	33.57%	anthropologie.com

It’s once again apparent how powerful brands have become. As a smaller, less-known site, your SEO research for high-potential keywords needs to go deeper.

Removing the branded industry-specific keywords gives you a glimpse at what type of fashion items people look for online. Sports shoes capture the first ranks, only interrupted by ‘lingerie’ in position 5. Different types of dresses also appear repeatedly on the list of top 20 keywords.

	Top Non-Branded Keywords in the Fashion Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	yeezy slides	579,120	73.85%	26.15%	adidas.com
2	yeezy	500,210	88.54%	11.46%	adidas.com
3	air force 1	466,360	60.85%	39.15%	nike.com
4	jordan 1	409,660	81.54%	18.46%	nike.com
5	lingerie	404,760	72.17%	27.83%	victoriassecret.com
6	jordans	359,580	70.31%	29.69%	nike.com
7	shoe stores near me	297,930	93.69%	6.31%	famousfootwear.com
8	cargo pants	242,620	17.04%	82.96%	amazon.com
9	essentials hoodie	227,380	78.58%	21.42%	ssense.com
10	air jordan 1	227,290	78.61%	21.39%	nike.com
11	shoes	223,170	65.91%	34.09%	zappos.com
12	wedding guest dresses	142,390	59.39%	40.61%	nordstrom.com
13	graphic tees	141,600	53.11%	46.89%	urbanoutfitters.com
14	dresses	127,210	60.17%	39.83%	nordstrom.com
15	prom dresses	127,110	78.88%	21.12%	dillards.com
16	snkrs	121,320	70.00%	30.00%	nike.com
17	cocktail dresses	98,780	69.13%	30.87%	nordstrom.com
18	white dress	62,890	49.99%	50.01%	lulus.com
19	online thrift store	49,920	65.77%	34.23%	thredup.com
20	graduation dresses	49,390	59.08%	40.92%	lulus.com

You can take your industry keyword research a step further. Similarweb lets you filter out all keywords with decreasing search volume. In other words, you’ll get a list of keywords with rising search volume.

For this category, it may also be valuable to look at ‘shopping searches’ only. You can also tick ‘Trending terms’ or ‘Question keywords’ and select the search type. Make the most out of the industry keywords

Top banking and lending keywords

Let’s hop over to a completely different industry. Online banking is another area that has become increasingly popular in recent years. The sector received a boost during the COVID19 pandemic. Traditional banks are trying to catch up with digital services, and it seems they are doing a good job.

Paypal was a pioneer in offering selected financial products long before all this turned into a popular topic for discussion. It’s still the most searched keyword in this industry.

	Top Keywords in the Banking, Credit and Lending Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	paypal	8,436,980	93.21%	6.79%	paypal.com
2	wells fargo	7,611,910	99.28%	0.72%	wellsfargo.com
3	bank of america	6,491,560	92.01%	7.99%	bankofamerica.com
4	credit karma	6,228,600	86.49%	13.51%	creditkarma.com
5	chase	5,287,950	95.99%	4.01%	chase.com
6	capital one	5,277,900	76.57%	23.43%	capitalone.com
7	american express	2,369,870	80.07%	19.93%	americanexpress.com
8	wells fargo login	1,893,630	100.00%	0.00%	wellsfargo.com
9	paypal login	1,853,040	98.54%	1.46%	paypal.com
10	chase login	1,794,900	99.48%	0.52%	chase.com
11	venmo	1,678,480	82.92%	17.08%	venmo.com
12	bank of america login	1,546,680	95.31%	4.69%	bankofamerica.com
13	us bank	1,484,880	89.42%	10.58%	usbank.com
14	capital one login	1,484,670	99.96%	0.04%	capitalone.com
15	discover	1,475,060	91.85%	8.15%	discover.com
16	citibank	1,414,100	89.77%	10.23%	citi.com
17	amex	1,271,130	80.92%	19.08%	americanexpress.com
18	pnc	902,720	84.44%	15.56%	pnc.com
19	bankofamerica	886,670	89.00%	11.00%	bankofamerica.com
20	discover card login	534,010	100.00%	0.00%	discover.com

Top insurance industry keywords

With digitalization advancing, insurance companies recognize the opportunity to offer more efficient services to their customers. Many companies also provide a wider variety of products.

Notice the high volume of organic vs. paid traffic share. This may be taken as a sign of a genuine need for online insurance services. Companies don’t need to invest a lot of money to attract visitors.

	Top Keywords in the Insurance Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	geico	2,018,810	99.74%	0.26%	geico.com
2	progressive	1,830,250	86.76%	13.24%	progressive.com
3	usaa	1,253,800	90.70%	9.30%	usaa.com
4	state farm	1,230,120	83.45%	16.55%	statefarm.com
5	kaiser permanente	974,040	91.89%	8.11%	kaiserpermanente.org
6	allstate	681,610	88.07%	11.93%	allstate.com
7	kaiser	616,140	93.42%	6.58%	kaiserpermanente.org
8	aetna	585,410	87.80%	12.20%	aetna.com
9	cigna	538,160	92.33%	7.67%	cigna.com
10	united healthcare	514,900	88.45%	11.55%	uhc.com
11	liberty mutual	456,770	84.87%	15.13%	libertymutual.com
12	delta dental	453,620	100.00%	0.00%	deltadental.com
13	statefarm	357,240	82.25%	17.75%	statefarm.com
14	usaa login	335,750	100.00%	0.00%	usaa.com
15	progressive login	287,740	99.74%	0.26%	progressive.com
16	geico login	275,050	99.88%	0.12%	geico.com
17	aetna login	261,260	100.00%	0.00%	aetna.com
18	state farm login	238,760	97.81%	2.19%	statefarm.com
19	vsp	160,970	99.66%	0.34%	vsp.com
20	optum	157,030	99.95%	0.05%	optum.com

Looking at non-branded keywords in the insurance industry, you get an idea of the most searched types of insurance people are interested in. And the results are quite stunning. ‘Renters insurance’ and ‘dental insurance’ seem to be the audience’s biggest pain points. Considering the ratio between organic and paid search traffic, we see that ‘dental insurance’ has the highest rate of organic right after ‘health insurance’.

You can also see that insurance companies compete for a lot of keywords because they generate a lot more traffic through PPC.

	Top Non-Branded Keywords in the Insurance Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	renters insurance	161,680	78.55%	21.45%	geico.com
2	dental insurance	148,980	93.10%	6.90%	deltadentalins.com
3	fsa	148,910	68.13%	31.87%	studentaid.gov
4	car insurance	133,930	73.33%	26.67%	allstate.com
5	health insurance	125,950	94.79%	5.21%	healthcare.gov
6	pet insurance	115,170	31.23%	68.77%	petinsurance.com
7	insurance	101,250	86.29%	13.71%	farmers.com
8	life insurance	96,040	90.68%	9.32%	geico.com
9	car insurance quotes	70,850	80.74%	19.26%	allstate.com
10	affordable care act	64,320	100.00%	0.00%	healthcare.gov
11	auto insurance	55,090	74.20%	25.80%	allstate.com
12	insurance quotes	52,850	77.46%	22.54%	insurancequotes.com
13	home insurance	46,690	79.11%	20.89%	allstate.com
14	kaiser covid testing	44,670	100.00%	0.00%	kaiserpermanente.org
15	homeowners insurance	34,900	80.37%	19.63%	allstate.com
16	auto insurance quote	31,370	82.72%	17.28%	geico.com
17	home insurance quotes	25,900	84.75%	15.25%	allstate.com
18	cheap car insurance	21,520	84.57%	15.43%	libertymutual.com
19	auto insurance quotes	11,310	92.70%	7.30%	thezebra.com
20	motorcycle insurance	7,450	84.00%	16.00%	geico.com

Top consumer electronics keywords

It sounds like a vast industry sector: consumer electronics. But once again, brands dominate the industry – one in particular: Apple. The brand grabs the highest volume of website traffic generated by branded searches or people searching for the brand’s products.

However, the big winner of the keyword competition is BestBuy. The brand name as a core keyword generates nearly twice as much traffic as its trendy competitor.

	Top Keywords in the Consumer Electronics Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	best buy	8,552,270	80.73%	19.27%	bestbuy.com
2	apple	4,528,790	60.42%	39.58%	apple.com
3	bestbuy	2,627,380	80.62%	19.38%	bestbuy.com
4	apple tv	1,380,170	62.14%	37.86%	apple.com
5	apple store	1,250,310	64.39%	35.61%	apple.com
6	samsung	1,232,820	93.62%	6.38%	samsung.com
7	apple watch	1,208,790	58.17%	41.83%	apple.com
8	newegg	1,077,860	91.69%	8.31%	newegg.com
9	guitar center	859,540	68.66%	31.34%	guitarcenter.com
10	boost mobile	853,330	84.95%	15.05%	boostmobile.com
11	ipad	750,880	69.35%	30.65%	apple.com
12	roku	620,750	99.57%	0.43%	roku.com
13	iphone	614,260	61.25%	38.75%	apple.com
14	itunes	564,660	99.43%	0.57%	apple.com
15	apple music	440,920	71.50%	28.50%	apple.com
16	ring	413,870	73.81%	26.19%	ring.com
17	hp	271,980	76.53%	23.47%	hp.com
18	crutchfield	251,780	98.82%	1.18%	crutchfield.com
19	nest	243,720	99.99%	0.01%	nest.com
20	appletv	207,270	60.80%	39.20%	apple.com

Samsung managed to put its logo on the top-20 keywords list for this industry as well. However, Apple reaps most traffic. No matter how you look at the list, Apple products dominate the consumer electronics industry on the internet.

	Top Non-Branded Keywords in the Consumer Electronics Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	ps5	3,011,890	92.21%	7.79%	walmart.com
2	xbox series x	1,663,630	66.51%	33.49%	xbox.com
3	iphone 13	1,537,000	68.87%	31.13%	apple.com
4	find my iphone	1,103,580	100.00%	0.00%	apple.com
5	iphone 13 pro max	1,066,080	68.48%	31.52%	apple.com
6	airpods	899,420	68.92%	31.08%	apple.com
7	ipad	750,880	69.35%	30.65%	apple.com
8	airpods pro	670,680	74.13%	25.87%	apple.com
9	iphone	614,260	61.25%	38.75%	apple.com
10	itunes	564,660	99.43%	0.57%	apple.com
11	macbook pro	557,340	69.70%	30.30%	apple.com
12	macbook air	424,320	64.06%	35.94%	apple.com
13	iphone se	397,030	77.47%	22.53%	apple.com
14	macbook	394,850	64.82%	35.18%	apple.com
15	ipad pro	341,670	74.08%	25.92%	apple.com
16	app store	266,030	99.70%	0.30%	apple.com
17	ipad air	257,790	70.17%	29.83%	apple.com
18	appletv	207,270	60.80%	39.20%	apple.com
19	geek squad	174,400	86.60%	13.40%	bestbuy.com
20	itunes download	146,750	100.00%	0.00%	apple.com

Top health industry keywords

COVID-19 is still top of mind in the health industry. Even though the most searched keywords aren’t directly related to COVID, a look at traffic-receiving websites reveals that the content often is. Even in the health industry, popular brands take the top places. Most of the traffic-receiving websites display COVID-related content, like this article on AARP.

	Top Keywords in the Health Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	cvs	5,507,010	84.81%	15.19%	cvs.com
2	walgreens	4,578,170	98.39%	1.61%	walgreens.com
3	covid testing near me	2,733,840	99.80%	0.20%	cvs.com
4	planet fitness	2,690,130	75.78%	24.22%	planetfitness.com
5	bmi calculator	2,021,000	99.99%	0.01%	cdc.gov
6	quest diagnostics	1,730,600	85.57%	14.43%	questdiagnostics.com
7	cvs pharmacy	1,516,520	83.40%	16.60%	cvs.com
8	cvs covid testing	1,457,920	99.61%	0.39%	cvs.com
9	walgreens covid testing	1,245,300	96.86%	3.14%	walgreens.com
10	labcorp	973,300	84.13%	15.87%	labcorp.com
11	goodrx	834,630	75.21%	24.79%	goodrx.com
12	aarp games	765,770	100.00%	0.00%	aarp.org
13	warby parker	701,990	68.53%	31.47%	warbyparker.com
14	zenni	546,920	63.99%	36.01%	zennioptical.com
15	pubmed	477,970	100.00%	0.00%	nih.gov
16	express scripts	427,110	81.20%	18.80%	express-scripts.com
17	myfitnesspal	294,400	100.00%	0.00%	myfitnesspal.com
18	uworld	254,170	99.99%	0.01%	uworld.com
19	weight watchers	237,780	81.11%	18.89%	weightwatchers.com
20	uworld login	170,590	100.00%	0.00%	uworld.com

A look at the non-branded keywords for the pharmaceutical industry confirms that the pandemic is still part of everyday life. 13 of the 20 most searched keywords in the industry are directly COVID-related.

	Top Non-Branded Keywords in the Pharmaceutical Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	covid testing near me	2,733,840	99.99%	0.01%	cvs.com
2	gabapentin	693,270	100.00%	0.00%	medlineplus.gov
3	ivermectin	581,420	100.00%	0.00%	fda.gov
4	free covid testing near me	546,450	100.00%	0.00%	cvs.com
5	covid test	541,640	99.77%	0.23%	cvs.com
6	paxlovid	539,480	100.00%	0.00%	yalemedicine.org
7	covid test near me	522,350	99.91%	0.09%	cvs.com
8	delta 8	511,000	100.00%	0.00%	fda.gov
9	rapid covid testing near me	460,280	100.00%	0.00%	cvs.com
10	doxycycline	403,340	99.38%	0.62%	drugs.com
11	at home covid test	399,480	96.68%	3.32%	walgreens.com
12	covid testing	363,860	99.81%	0.19%	cvs.com
13	covid booster shot near me	343,270	91.74%	8.26%	cvs.com
14	pcr test near me	327,190	97.53%	2.47%	cvs.com
15	minute clinic	194,510	85.54%	14.46%	cvs.com
16	binaxnow covid test	187,380	97.63%	2.37%	cvs.com
17	covid rapid test	182,100	96.90%	3.10%	walgreens.com
18	booster shot near me	175,870	88.65%	11.35%	cvs.com
19	binaxnow	126,970	98.68%	1.32%	cvs.com
20	booster shots near me	123,050	90.97%	9.03%	cvs.com

Top nutrition, diet, and fitness keywords

Maintaining a healthy lifestyle is a growing concern for many consumers. It involves the critical monitoring of food intake and physical activity. It’s interesting to notice that fitness-related keywords outweigh nutrition and diet topics. In fact, the first keyword aiming at dieting appears in position 12, and almost 40% of the traffic comes from paid searches.

	Top Non-Branded Keywords in the Fitness Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	planet fitness	2,690,130	75.75%	24.25%	planetfitness.com
2	la fitness	1,399,740	80.95%	19.05%	lafitness.com
3	gnc	685,350	72.43%	27.57%	gnc.com
4	anytime fitness	613,800	82.40%	17.60%	anytimefitness.com
5	24 hour fitness	603,700	77.50%	22.50%	24hourfitness.com
6	crunch fitness	513,360	90.23%	9.77%	crunch.com
7	tdee calculator	416,910	99.79%	0.21%	tdeecalculator.net
8	vitamin shoppe	386,000	79.90%	20.10%	vitaminshoppe.com
9	oura ring	381,440	79.24%	20.76%	ouraring.com
10	myfitnesspal	294,400	100.00%	0.00%	myfitnesspal.com
11	free covid tests	266,430	100.00%	0.00%	covid.gov
12	noom	247,470	63.92%	36.08%	noom.com
13	weight watchers	237,780	81.05%	18.95%	weightwatchers.com
14	athletic greens	208,490	57.10%	42.90%	athleticgreens.com
15	orange theory	204,650	70.99%	29.01%	orangetheory.com
16	lifetime fitness	195,660	78.28%	21.72%	lifetime.life
17	optavia	137,610	74.55%	25.45%	optavia.com
18	nutrisystem	126,810	74.46%	25.54%	nutrisystem.com
19	golo	126,130	75.21%	24.79%	golo.com
20	myprotein	108,940	76.57%	23.43%	myprotein.com

Top logistics industry keywords

This industry probably has the most boring list of top keywords. 12 of the top 20 keywords are either brand-only or the word ‘tracking’ in combination with one of the four biggest logistics companies in the US: USPS, UPS, FedEx, and DHL.

When we look at the numbers, though, it’s apparent that the United States Postal Service is the big winner.

So, let’s scroll beyond position 20 and see what else people search for. People are interested mainly in post-office-related services. Some other traffic drivers are related to storage facilities and truck rental.

In position 22, there’s an unusual search term: ‘USPS careers’. It seems the company has a reputation for being a pleasant place to work.

	Top 30 Keywords in the Logistics Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	usps tracking	15,376,640	99.99%	0.01%	usps.com
2	usps	5,698,490	89.07%	10.93%	usps.com
3	ups tracking	4,392,630	100.00%	0.00%	ups.com
4	fedex tracking	4,166,220	100.00%	0.00%	fedex.com
5	ups	2,977,370	89.08%	10.92%	ups.com
6	fedex	2,197,340	94.67%	5.33%	fedex.com
7	ups store	1,714,010	96.52%	3.48%	theupsstore.com
9	fedex near me	1,536,460	99.74%	0.26%	fedex.com
10	usps tracking number	1,042,100	100.00%	0.00%	usps.com
11	dhl tracking	1,017,400	99.97%	0.03%	dhl.com
12	post office	808,290	99.67%	0.33%	usps.com
13	ups tracking number	482,740	100.00%	0.00%	ups.com
14	dhl	444,550	88.22%	11.78%	dhl.com
15	fedex tracking number	392,700	100.00%	0.00%	fedex.com
16	tracking number	368,290	100.00%	0.00%	usps.com
17	usps change of address	364,330	68.80%	31.20%	usps.com
18	public storage	270,240	75.53%	24.47%	publicstorage.com
19	informed delivery	226,380	100.00%	0.00%	usps.com
20	usps informed delivery	224,150	100.00%	0.00%	usps.com
21	pods	203,270	81.31%	18.69%	pods.com
22	usps careers	177,290	87.34%	12.66%	usps.com
23	extra space storage	170,030	81.22%	18.78%	extraspace.com
24	storage units near me	158,950	78.90%	21.10%	publicstorage.com
25	usps covid tests	154,550	100.00%	0.00%	usps.com
26	usps mail forwarding	142,520	75.79%	24.21%	usps.com
27	usps hold mail	141,060	100.00%	0.00%	usps.com
28	fedex printing	131,190	76.38%	23.62%	fedex.com
29	fed ex tracking	131,140	100.00%	0.00%	fedex.com
30	zip code lookup	128,420	100.00%	0.00%	usps.com

To get a list of keywords for a specific niche of logistics, you could apply keyword filters or create a custom industry that includes up to 300 websites of your choice.

Top humor and entertainment sector keywords

Memes, Gifs, and Shorties – the internet has its own humor genre. It’s actually almost an industry of its own.

What might be interesting for SEOs and marketers is that these funny little items generate 100% organic traffic.

	Top Non-Branded Keywords in the Humor Industry
	Search terms	Av. monthly volume	Organic	Paid	Traffic Leader
1	instagram story viewer	1,166,250	100.00%	0.00%	storiesig.net
2	marvel movies in order	524,360	100.00%	0.00%	rottentomatoes.com
3	technoblade	511,920	100.00%	0.00%	youtube.com
4	fictional character	486,780	100.00%	0.00%	twitter.com
5	smiling friends	395,660	100.00%	0.00%	adultswim.com
6	gigachad	316,990	100.00%	0.00%	youtube.com
7	chris chan	302,980	100.00%	0.00%	insider.com
8	quandale dingle	249,100	100.00%	0.00%	youtube.com
9	gif	226,360	100.00%	0.00%	giphy.com
10	ig story viewer	206,050	100.00%	0.00%	storiesig.net
11	no bitches	189,510	100.00%	0.00%	knowyourmeme.com
12	insta story viewer	150,540	100.00%	0.00%	insta-stories.online
13	harry potter house quiz	133,240	100.00%	0.00%	brainfall.com
14	hogwarts house quiz	57,420	100.00%	0.00%	brainfall.com
15	glup shitto	40,470	100.00%	0.00%	knowyourmeme.com
16	aladar meets littlefoot	21,690	100.00%	0.00%	fanfiction.net
17	danganronpa fanfic	19,390	100.00%	0.00%	archiveofourown.org
18	hyperdragoonhx	8,500	100.00%	0.00%	youtube.com
19	yuan ti	7,180	100.00%	0.00%	pinimg.com
20	marmaduke comic	2,700	100.00%	0.00%	pinimg.com

Why do you need to find industry-specific keywords?

1. Keyword relevance

We all know researching keywords is critical to find popular search terms that will drive traffic to your website. But what if most of the traffic volume for your favorite keyword goes to companies in a different sector?

That’s not an off-the-wall thought. If you run a health food store and have a special offer for organic apples, the keyword ‘apple’ seems obvious, but most searchers using it aren’t interested in nutrition.

The traffic volume for a targeted keyword may be impressive, but you can’t be sure that the traffic is related to what you offer or even the industry sector you’re in. It could be someone else’s brand name (and that’s just one possibility).

2. Keyword specificity

You may miss valuable keywords that are specific to your industry but the search volume isn’t large enough to show up in your research when your tool measures the entire web traffic.’Airplanes for sale’ is insignificant as a keyword unless you are in the aviation industry, and ‘fishboatgear’ only has potential when you are in the boating industry (you can check for yourself.).

But we aren’t only talking about professional jargon. You could pass over terms that audiences in your industry use more than in other industries. Each audience has its preferences and by analyzing keywords by industry you can discover what they are.

3. Keyword Potential

I know, to get more specific in your keyword evaluation you select your five top competitors or the industry leaders to identify additional high-potential keywords. But that’s a tiny slice of a big cake – more like picking the cherry off the icing. Keywords by industry overcomes this and throws up websites you wouldn’t regularly look at. It lets you catch on to new and special terms and trends.

4. Competition

To get the right traffic, you need to know what’s happening in your competitive environment. You want to hone in on your market to make sure you know which search terms people use to get to sites in your industry. This allows more focused targeting. You get to identify industry-specific keyword trends and search terms that are unique to your industry.

Pro-Tip: Use competitors’ branded keywords to your advantage. Analyzing them provides insights into your competitors’ focus areas. For example ‘Walmart clothes’ – if it has lots of searches and gets visits, it’s likely among their priorities.

How to find keywords by industry with Similarweb

Similarweb Digital Marketing Intelligence Platform lets you choose from over 200 industries and sub-industries. Each category includes hundreds of websites operating in that industry.

You receive the actual search traffic and keyword data that provide you a realistic view of search behavior and keyword performance in your market. Rather than spreading your keyword research thin and start making guesses about your sector, you can reach informed, data-based decisions to refine your SEO. 

Also, use the additional keyword research tools and SEO features to dig deeper into the performance of each keyword. Similarweb’s keyword analysis includes stats on search volume and visits, organic and paid search competitors, SERP features, related keywords, and other valuable insights.

If you operate in a highly specific industry sector or want to hone in on a smaller niche, you can create custom industries. Just think, you can monitor, track, and benchmark traffic to a selected group of websites. Instead of a small selection of five URLs, you can add up to 300 and stay on top of their action.

Get keywords for your industry sector

Finding industry-related keywords helps you get more focused in your keyword research more quickly. Engaging in extended research for a keyword only to discover at the end of the process that this keyword is prevalent in an industry sector unrelated to what you offer is frustrating and a waste of time.

With the Similarweb keywords by industry function, you can avoid doing unnecessary work. At the same time, you discover details about your competitors, search trends, and how audiences search.

FAQs

How do I find popular keywords in my industry?

The easiest way is to use a keyword research tool that offers a ‘keywords by industry’ function, like Similarweb. Simply select your industry and get the most-searched keywords in that market.

What are industry keywords?

Industry keywords are search terms and phrases that belong to a specific industry or are characteristic of an industry. This could be products, professional language, or otherwise related terms.

Why are industry-specific keywords valuable for SEO?

Industry keywords help you hone in on your target audience. When optimizing for keywords that are unique or particularly popular in your industry, you increase your chances of reaching your potential customers.