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SEM & PPC

Learn how to drive results from your paid search campaigns. Get the latest news from the SEM and PPC community with data that gives you a true competitive advantage.

Editor's Picks

Marketing Intelligence

How to Write Ad Copy (That Actually Converts): 10 Top Tips

Ad Intelligence SEM & PPC

by Leah Messenger 9 Min.

February 28, 2024

Marketing Intelligence

How to Spy on Your Competitors’ Google Ads

SEM & PPC

by Monique Ellis 7 Min.

October 31, 2023

Marketing Intelligence

Beginners Guide: What Is PPC Keyword Research and Why Is It Important?

SEM & PPC

by Sarah Mehlman 9 Min.

October 13, 2021

Top PPC Keywords: I’d Put Money On That

Marketing

Marketing Intelligence

Top PPC Keywords: I’d Put Money On That

SEM & PPC

by Sarah Mehlman 6 Min.

Jul 27, 2022

What is PPC: A Beginner’s Guide to PPC Marketing

Marketing

Marketing Intelligence

What is PPC: A Beginner’s Guide to PPC Marketing

SEM & PPC

by Sarah Mehlman 13 Min.

Jul 11, 2022

Media Buying - A Guide to What It Really Means

Marketing

Marketing Intelligence

Media Buying – A Guide to What It Really Means

Ad Intelligence SEM & PPC

by Ruth Trucks 8 Min.

Jun 15, 2022

How Found Used YouTube Ads To Get Market Share From Noom

Marketing

Marketing Intelligence

How Found Used YouTube Ads To Get Market Share From Noom

Content Marketing SEM & PPC

by Ian Nagy 18 Min.

Apr 14, 2022

Make the Most of Your Client’s Marketing Budget

Marketing

Marketing Intelligence

Make the Most of Your Client’s Marketing Budget

Ad Intelligence Content Marketing

by Chloe Dougherty 8 Min.

Mar 17, 2022

Retargeting vs. Remarketing: Which Should You Be Using?

Marketing

Marketing Intelligence

Retargeting vs. Remarketing: Which Should You Be Using?

Affiliate Marketing SEM & PPC

by Sarah Mehlman 6 Min.

Dec 23, 2021

7 Must-Have Marketing Tactics You Need to Try

Marketing

Marketing Intelligence

7 Must-Have Marketing Tactics You Need to Try

Ad Intelligence Affiliate Marketing

by Yael Klass 10 Min.

Dec 21, 2021

How to Optimize Your PPC Performance?

Marketing

Marketing Intelligence

How to Optimize Your PPC Performance?

SEM & PPC

by Sarah Mehlman 8 Min.

Dec 21, 2021

How to Calculate Share of Voice for SEO, PPC, Social

Marketing

Marketing Intelligence

How to Calculate Share of Voice for SEO, PPC, Social

Affiliate Marketing Market Research

by Yael Klass 12 Min.

Dec 15, 2021

How To Create The Best Keyword Bidding Strategy

Marketing

Marketing Intelligence

How To Create The Best Keyword Bidding Strategy

SEM & PPC

by Sarah Mehlman 9 Min.

Nov 29, 2021

Serving Up Seasonal Insights – November 2021 Update

Serving Up Seasonal Insights – November 2021 Update

Product Updates SEM & PPC

by Owen Badham 2 Min.

Nov 25, 2021

The Top PPC Trends of 2021

Marketing

Marketing Intelligence

The Top PPC Trends of 2021

SEM & PPC

by Kaitlyn Boehm 6 Min.

Nov 23, 2021

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