58 Articles

SEM & PPC

Learn how to drive results from your paid search campaigns. Get the latest news from the SEM and PPC community with data that gives you a true competitive advantage.

Competitive Keyword Bidding Explained: Defending Your Brand

Competitive Keyword Bidding Explained: Defending Your Brand

6 Min.
Aug 23, 2023
The Benefits of Keyword Freshness: Why You Need to Know About It

The Benefits of Keyword Freshness: Why You Need to Know About It

8 Min.
Aug 17, 2023
5 Types of SERP Feature Optimizations That Work

5 Types of SERP Feature Optimizations That Work

4 Min.
Jul 19, 2023
Your Smart Guide to SERP Features for 2023

Your Smart Guide to SERP Features for 2023

12 Min.
Jul 19, 2023
Landing Page Best Practices: How to Turn Clicks into Customers

Landing Page Best Practices: How to Turn Clicks into Customers

10 Min.
Jun 28, 2023
What is CPC? And Why Less is More for Your Budget

What is CPC? And Why Less is More for Your Budget

7 Min.
Jun 23, 2023
What are PPC Metrics? A Guide to Measuring Success

What are PPC Metrics? A Guide to Measuring Success

11 Min.
Jun 15, 2023
The SEM Guide to Using ChatGPT (In The Most Unique Way Possible)

The SEM Guide to Using ChatGPT (In The Most Unique Way Possible)

14 Min.
Jun 14, 2023
The 10 Best PPC Tools Picked by the Pros

The 10 Best PPC Tools Picked by the Pros

8 Min.
Mar 30, 2023
7 Proven Ways To Increase Your Impression Share in Google Ads

7 Proven Ways To Increase Your Impression Share in Google Ads

6 Min.
Sep 15, 2022
The Ultimate Guide to Ecommerce PPC

The Ultimate Guide to Ecommerce PPC

8 Min.
Aug 14, 2022
The Similarweb Marketing Digest: July 2022

The Similarweb Marketing Digest: July 2022

2 Min.
Jul 31, 2022

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