In Search Podcast: How to Measure Your Organic Search ROI

Your SEO efforts will see ROI for your business in a number of ways – increased visibility, increased traffic, increased engagement, and increased revenue being some examples. But how do you effectively measure this organic search ROI as a whole? Is it possible?

That’s what we’re discussing in today’s episode of In Search Podcast with Charlie Whitworth. Charlie is a digital marketing expert, with a decade of SEO and content marketing experience.

In this episode, we talk through everything you want to know about measuring organic search ROI, including:

🫵 What organic search ROI is and why to measure it

🧮 The metrics you should be using

🎀 Improving the overall customer journey

Watch the full episode now:

by Leah Messenger

Senior Content Marketing Manager

Leah is a Senior Content Marketing Manager with a passion for turning complex topics into engaging, educational content.