Top Trending Keywords on Google

You might know we’ve got the data about the most searched terms and most asked questions on Google. But trending keywords per month? That’s a whole other ballgame. Here’s where the underdog – or even the unknown – keywords can come out on top.

By looking at the percentage increase in search volume from one month to another, we can see the impact of seasonal trends, social media trends, and timely news on searches all over the world. With Similarweb data from our super powerful Keyword Research tool, we teach you how you, as a business, can make the most of these trends in your content and traffic acquisition, helping you to:

• Gain visibility with ultra-relevant content
• Resonate more with your target audience
• Optimize and prioritize your strategy (and budget)
• Get ahead of your competitors
• Reach new heights with your web traffic numbers

Plus, we’re all nosey little things, us human beings, so let’s have a sneak peek at the numbers and see what searches were getting the most hits recently – worldwide, in the US, and in the UK.

Top trending keywords on Google in the world

#	Search Terms	2024-11 Volume	2024-12 Volume	Percentage Change	Traffic Leader
1	spade carvey	30	8,615	28617%	spotify.com
2	anche questa è palestrina	301	67,358	22278%	facebook.com
3	minong flowage homes for sale	50	6,009	11918%	zillow.com
4	владус играет	90	7,328	8042%	dzen.ru
5	bad thinking diary tmo	100	5,656	5556%	zonatmo.com
6	pennzoom	70	3,697	5181%	zoom.us
7	beast games	60,982	2,647,225	4241%	primevideo.com
8	vexbolts	21,486	623,701	2803%	tiktok.com
9	squid game season 2 cast	56,252	1,614,205	2770%	netflix.com
10	jujutsu infinite	13,775	388,757	2722%	roblox.com
11	squid game 2 cast	31,791	810,654	2450%	netflix.com
12	deptford house for sale	820	20,078	2349%	realtor.com
13	fba seller central	150	3,482	2221%	amazon.co.uk
14	black doves	333,492	7,373,350	2111%	wikipedia.org
15	宇宙机器人	3,801	81,568	2046%	baidu.com
16	осташко	282	6,021	2035%	t.me
17	озон селлер личный кабинет	365	6,894	1789%	ozon.ru
18	xmail	16,062	294,902	1736%	xmail.com
19	ускорение ютуб	306	5,561	1717%	dzen.ru
20	aikobliss	13,463	236,821	1659%	x.com
21	magdeburg maps	944	16,464	1644%	google.de
22	tumanagonline	741	12,401	1574%	zonatmo.com
23	渡邊渚	142,089	2,371,945	1569%	yahoo.co.jp
24	瀬戸環奈	87,347	1,447,179	1557%	yahoo.co.jp
25	crfxfnm pev	100	1,633	1533%	zoom.us
26	marvel rivals characters	79,205	1,224,647	1446%	pcgamesn.com
27	名探偵津田	20,235	304,928	1407%	yahoo.co.jp
28	lily phillips	804,686	12,023,534	1394%	instagram.com
29	gavin and stacey	122,933	1,829,826	1388%	bbc.co.uk
30	найсик бро	1,602	22,460	1302%	dzen.ru
31	28 years later	483,427	6,432,912	1231%	youtube.com
32	小丑牌修改器	153	1,973	1190%	bilibili.com
33	today’s football results	5,407	68,371	1164%	bbc.co.uk
34	페오엑2	4,220	53,110	1159%	daum.net
35	패스오브액자일2	2,012	24,719	1129%	daum.net
36	おまねこ	5,486	66,112	1105%	yahoo.co.jp
37	dexter original sin	652,056	7,557,869	1059%	imdb.com
38	패오엑2	5,382	61,962	1051%	daum.net
39	secret level	497,593	5,711,254	1048%	wikipedia.org
40	squid game season 2	2,002,430	22,937,891	1046%	netflix.com
41	squid game 2	709,806	8,096,488	1041%	netflix.com
42	condos for sale jacksonville fl	2,218	25,289	1040%	zillow.com
43	metatone original flavour tonic – (free postage uk)	850	9,360	1001%	amazon.co.uk
44	28 days later	582,264	6,338,338	989%	wikipedia.org
45	a nonsense christmas with sabrina carpenter	13,019	141,412	986%	netflix.com
46	패스오브엑자일2	42,163	457,588	985%	daum.net
47	文在寅	12,539	135,715	982%	wikipedia.org
48	malibu fire	41,056	443,369	980%	abc7.com
49	infinity nikki	472,133	5,038,348	967%	infoldgames.com
50	sora video	5,046	50,174	894%	openai.com
51	промокоды сталкрафт х	697	6,813	877%	t.me
52	love remedy español	980	9,494	869%	zonatmo.com
53	syria	956,142	8,978,854	839%	wikipedia.org
54	новогодние песни	27,181	254,885	838%	mail.ru
55	패오엑	1,868	17,406	832%	daum.net
56	ㅔㅐㄷ2	3,079	27,864	805%	daum.net
57	omega complex tmo	100	885	785%	zonatmo.com
58	sora	472,115	4,143,444	778%	openai.com
59	el amor es una ilusión superestrella	5,507	48,325	778%	zonatmo.com
60	mike evans stats	35,893	310,253	764%	espn.com
61	kraven the hunter	1,471,361	12,703,105	763%	wikipedia.org
62	psp1g	7,034	59,922	752%	x.com
63	ドコモsimロック解除	295	2,512	752%	docomo.ne.jp
64	авито калуга	1,977	16,815	751%	avito.ru
65	last christmas текст	9,982	84,823	750%	yandex.ru
66	永恒世界攻略	137	1,146	736%	bilibili.com
67	poe2	656,834	5,428,240	726%	pathofexile2.com
68	nosferatu	1,948,414	16,054,613	724%	wikipedia.org
69	daniel penny	613,803	4,997,997	714%	wikipedia.org
70	패스오브 엑자일	1,027	8,276	706%	daum.net
71	ebaymotors	1,054	8,167	675%	ebay.com
72	流放之路2	18,160	140,626	674%	pathofexile2.com
73	韩国	22,675	173,606	666%	sina.com.cn
74	чат гпт яндекс	477	3,637	662%	ya.ru
75	楽天 ふるさと納税 ワンストップ	2,415	18,244	655%	rakuten.co.jp
76	squid game	1,771,905	13,233,130	647%	wikipedia.org
77	ごおgぇまp	134	996	643%	google.co.jp
78	패스 오브 엑자일 2	8,633	64,145	643%	namu.wiki
79	全斗焕	12,305	90,696	637%	baidu.com
80	baby john	617,031	4,501,093	629%	wikipedia.org
81	saika kawakita	193,276	1,398,739	624%	instagram.com
82	다음영화	155	1,112	617%	daum.net
83	我是刑警	41,203	295,243	617%	iqiyi.com
84	楽天 優待	3,789	26,824	608%	yahoo.co.jp
85	페스오브엑자일2	1,465	10,318	604%	daum.net
86	.ne мьюзик	294	2,064	602%	youtube.com
87	джел	4,568	31,715	594%	youtube.com
88	한동훈 가발	28,903	199,733	591%	naver.com
89	wor donline	294	2,029	590%	office.com
90	white elephant gift ideas	79,224	546,312	590%	reddit.com
91	楽天くじ	5,560	37,633	577%	rakuten.co.jp
92	ドルフロ2	58,842	397,387	575%	x.com
93	金铲铲模拟器	152	1,014	567%	qq.com
94	네이버 포스트	1,653	10,967	563%	naver.com
95	ghostty	24,299	158,595	553%	mitchellh.com
96	alec radford	16,983	110,407	550%	x.com
97	青色大脑	342	2,219	549%	bilibili.com
98	楽天モバイル 株主優待	4,900	31,410	541%	yahoo.co.jp
99	다음 게임	947	6,031	537%	daum.net
100	임영웅	111,553	706,105	533%	naver.com

What we can learn from the top global keyword trends

1) The M&S sale goes global

Over the past month, the keyword ‘M&S sale’ has become a top trending search globally, with users flocking to marksandspencer.com. This surge in interest is primarily due to Marks & Spencer’s significant sales events, particularly their January sale, which offers substantial discounts across various product categories.

Key highlights of the M&S January sale:

• Discounts up to 50%: Shoppers can find up to 50% off on a wide range of items, including clothing, homeware, beauty products, and more

• Fashion deals: Notable reductions in women’s fashion, such as the Nobody’s Child knitted roll-neck mini jumper dress, discounted from £75 to £36

• Homeware savings: Significant price cuts on home essentials, like the Denby 12-piece linen dinner set, now £164.80, down from £206

• Beauty offers: Up to 50% off on selected beauty products, providing excellent value for customers

These compelling offers have driven consumers to M&S’s official website, seeking quality products at reduced prices during this seasonal sale period.

2) Victoria Thomas Bowen sentenced for throwing a milkshake at Nigel Farage

The keyword ‘Victoria Thomas Bowen’ saw a massive spike this month, with users frequently visiting thesun.co.uk. This surge in interest is primarily due to a high-profile legal case involving Victoria Thomas Bowen, which has garnered significant media attention.

Background of the case:

Victoria Thomas Bowen was recently involved in a legal proceeding that captured public interest after she hurled a milkshake at Nigel Farage. The details of the case, including the nature of the charges and the court’s decision, have been extensively covered by various news outlets, including The Sun.

Public interest:

The case has sparked widespread discussion due to its political nature. Readers have been keen to understand the intricacies of the case, the legal arguments presented, and the broader implications of the court’s ruling.

Why users are visiting the Sun:

The Sun has provided comprehensive coverage of the case, offering detailed articles, expert analyses, and up-to-date information. Users are turning to The Sun to stay informed about the latest developments and to gain insights into the case’s impact on society.

Conflict drives interest:

Interestingly, a surge in trending keywords for Victoria Thomas Bowen highlights how conflict naturally captures attention and sparks curiosity.

3) Jake Carson searches are surging

Coming in at #7 on the trending list is ‘Jake Carson,’ the lead character from the family comedy Playing with Fire.

About Playing with Fire:

Released in November 2019, Playing with Fire has recently gained renewed attention, possibly due to its availability on popular streaming platforms or seasonal promotions. The film follows Jake Carson, a dedicated smokejumper, and his team as they rescue three siblings from a wildfire, only to find themselves unexpectedly tasked with childcare.

Why the renewed interest?

Several factors may contribute to the recent spike in searches:

1. Streaming availability: The film may have been added to new streaming services or featured in promotional content, leading to increased viewership and curiosity about the character Jake Carson.
2. John Cena’s rising popularity: As John Cena continues to expand his acting career and public presence, audiences may seek out his past roles, with Jake Carson being one of his notable family-friendly characters.
3. Family-friendly content demand: With a growing appetite for wholesome entertainment, especially during holiday seasons or family gatherings, movies like Playing with Fire experience resurgences in popularity.

Top trending keywords on Google in the US:

#	Search Terms	2024-11 Volume	2024-12 Volume	Percentage Change	Traffic Leader
1	suchir balaji	90	343,592	381669%	linkedin.com
2	googlke news	2	1,083	54050%	google.com
3	turbo tax calculator	10	3,922	39120%	intuit.com
4	spade carvey	30	8,615	28617%	spotify.com
5	hunters glen for sale	20	5,661	28205%	realtor.com
6	makeine ao3	1	158	15700%	archiveofourown.org
7	dan da dan wiki	78	10,780	13721%	fandom.com
8	minong flowage homes for sale	50	6,009	11918%	zillow.com
9	cfb ultimate team	663	71,095	10623%	x.com
10	kimmie_	242	18,124	7389%	x.com
11	look who got busted taylor county mugshots today	186	12,437	6587%	facebook.com
12	quickbooks payroll cost	40	2,399	5898%	intuit.com
13	pennzoom	70	3,697	5181%	zoom.us
14	bofa car loan calculator	35	1,784	4997%	bankofamerica.com
15	watch naruto online free	25	1,243	4872%	hianime.to
16	homes for sale libby mt	400	18,697	4574%	realtor.com
17	azeez al-shaair	11,605	535,504	4514%	wikipedia.org
18	choose your own adventure ao3	70	2,843	3961%	archiveofourown.org
19	jujutsu infinite	3,276	127,917	3805%	roblox.com
20	beast games	23,678	923,562	3801%	imdb.com
21	mouse without borders	284	10,775	3694%	microsoft.com
22	squid game 2 cast	5,375	169,916	3061%	netflix.com
23	homes for sale cedarville mi	390	12,171	3021%	realtor.com
24	sims 4 christmas cc	173	5,164	2885%	pinterest.com
25	amex to marriott transfer ratio	100	2,923	2823%	americanexpress.com
26	fire emblem wiki	269	7,637	2739%	fandom.com
27	homes for sale in seneca county ohio	590	16,418	2683%	realtor.com
28	nhl s	28	743	2554%	espn.com
29	deptford house for sale	820	20,078	2349%	realtor.com
30	catbackwdp	21	488	2224%	x.com
31	pestilencesfm	101	2,268	2146%	rule34video.com
32	acupuncture newport beach	281	6,264	2129%	youtube.com
33	houses for sale in corkscrew shores	320	6,917	2062%	realtor.com
34	black doves	101,555	2,170,989	2038%	wikipedia.org
35	vexbolts	12,916	273,999	2021%	tiktok.com
36	squid game season 2 cast	24,621	515,276	1993%	netflix.com
37	ihg credit card login	129	2,655	1958%	chase.com
38	28 years later	167,946	2,900,614	1627%	youtube.com
39	lily phillips	296,727	4,953,589	1569%	instagram.com
40	marvel rivals characters	47,354	732,168	1446%	pcgamesn.com
41	no good deed	92,538	1,334,183	1342%	wikipedia.org
42	boa car loan rates	31	440	1319%	bankofamerica.com
43	leanna lenee	48,252	678,210	1306%	instagram.com
44	banana republic chat	260	3,620	1292%	gap.com
45	ebaymotors	554	7,567	1266%	ebay.com
46	aikobliss	7,034	95,948	1264%	instagram.com
47	marvel rivals	521,531	6,702,664	1185%	marvelrivals.com
48	jordan neely	68,538	879,146	1183%	wikipedia.org
49	travis taylor fanfic	3,265	41,256	1164%	archiveofourown.org
50	secret level	144,434	1,768,339	1124%	wikipedia.org
51	dexter original sin	313,392	3,764,747	1101%	imdb.com
52	citation finder	100	1,174	1074%	chatgpt.com
53	comcast e-mail	2,030	23,678	1066%	xfinity.com
54	condos for sale jacksonville fl	2,218	25,289	1040%	zillow.com
55	чат гпт онлайн	845	9,491	1023%	chatgpt.com
56	28 days later	259,246	2,850,876	1000%	wikipedia.org
57	malibu fire	40,255	421,021	946%	abc7.com
58	nosferatu	834,628	8,716,762	944%	wikipedia.org
59	houses for sale in oak run ocala fl	954	9,741	921%	realtor.com
60	the auction ao3	3,821	38,803	916%	archiveofourown.org
61	baublebar black friday	10	100	900%	yahoo.com
62	springfield mo real estate	1,503	14,866	889%	realtor.com
63	ms log in	403	3,956	882%	office.com
64	thinkorswim mac download	314	3,080	881%	schwab.com
65	christmas gifts for mom	7,761	76,070	880%	amazon.com
66	house for sale roxbury nj	1,483	14,355	868%	zillow.com
67	wrapped	7,180	68,166	849%	spotify.com
68	sdccd canvas	167	1,568	839%	instructure.com
69	syria	361,607	3,366,985	831%	cnn.com
70	robeats	760	6,614	770%	roblox.com
71	mike evans stats	32,056	277,136	765%	espn.com
72	kraven the hunter	573,152	4,935,786	761%	wikipedia.org
73	babygirl	153,953	1,307,557	749%	youtube.com
74	black eyed peas recipe	17,358	146,406	743%	africanbites.com
75	squid game season 2	818,205	6,838,646	736%	netflix.com
76	netbenefits.com	964	7,861	715%	fidelity.com
77	citidiamond credit card login	555	4,518	714%	citi.com
78	daniel penny	472,586	3,833,625	711%	foxnews.com
79	hot buttered rum	6,200	49,576	700%	thespruceeats.com
80	redeem robux	792	6,324	698%	roblox.com
81	watching the healer who was banished from his party, is, in fact, the strongest	411	3,231	686%	hianime.to
82	fnsxx	1,662	12,881	675%	fidelity.com
83	fujiyama 82nd	3,595	27,797	673%	yelp.com
84	sims 4 infant cc	1,252	9,511	660%	pinterest.com
85	xbox controller not connecting to pc	1,163	8,617	641%	microsoftonline.com
86	squid game 2	90,458	660,957	631%	netflix.com
87	big ass calendar	7,042	51,288	628%	jesseitzler.com
88	there is no antimemetics division	4,876	35,401	626%	amazon.com
89	quantum computing stocks	21,969	158,944	623%	yahoo.com
90	indiana jones and the great circle	211,882	1,505,586	611%	wikipedia.org
91	bofa customized cash rewards	1,000	7,079	608%	bankofamerica.com
92	squid games season 2	107,223	758,372	607%	netflix.com
93	peanut brittle recipe	10,885	75,786	596%	tastesbetterfromscratch.com
94	ham glaze recipe	6,200	42,816	591%	allrecipes.com
95	peanut butter balls	15,686	108,185	590%	allrecipes.com
96	buy adderall online	99	661	568%	bonfire.com
97	how to reinstall bluetooth driver windows 11	80	534	568%	microsoftonline.com
98	robert eggers	140,882	938,484	566%	wikipedia.org
99	gisele pelicot	183,396	1,200,655	555%	wikipedia.org
100	canvas avila	382	2,429	536%	instructure.com

What we can learn from the top US keyword trends

1) Spade Carvey is driving traffic to Spotify

The term ‘Spade Carvey’ is driving traffic to the podcast ‘Fly on the Wall with Dana Carvey and David Spade,’ co-hosted by former Saturday Night Live (SNL) cast members. Listeners are drawn to the podcast’s behind-the-scenes insights into SNL, as well as its engaging discussions with various guests from the entertainment industry.

Additionally, the recent launch of their video podcast spinoff, Superfly, has further heightened interest. In Superfly, Carvey and Spade delve into current events, pop culture, and audience submissions, offering a fresh and humorous perspective.

The combination of nostalgia for SNL, the hosts’ comedic chemistry, and the timely content of their podcasts has led many users to seek out these shows on Spotify, contributing to the trending status of Spade Carvey.

We see the keyword has been trending since August.

YouTube.com is getting 73.15% of the traffic followed by apple.com which gets 18.68% of the traffic.

2) Nothing drives traffic like a good conspiracy theory

Searches for Suchir Balaji, a former researcher at OpenAI, have been trending in the US over the last month primarily due to the circumstances surrounding his death and the subsequent allegations made by his family.

Here’s a summary of why he has been trending:

Balaji was found dead in his San Francisco apartment on November 26, 2024, with the Chief Medical Examiner ruling it a suicide—a conclusion met with skepticism. Before his death, Balaji had accused OpenAI of copyright violations and was a key witness in lawsuits against the company. His family, particularly his mother, disputes the suicide ruling, citing inconsistencies like signs of struggle and missing documents. The case has drawn widespread attention, with figures like Elon Musk weighing in, fueling conspiracy theories.

Above, we see the conspiracy has led to many news reports that have triggered a Top Stories carousel.

Looking at the yearly trend column in the Similarweb Keywords Explorer, we see a list of keywords that were trending in December. Many of which are fueled by the intriguing story of Balaji’s death, including:

• Suchir Balaji death
• Openai whistleblower Suchir Balaji
• Suchir Balaji what did he say
• Suchir Balaji autopsy

3) It’s the beginning of tax season

In December, as individuals and businesses prepare for tax season, interest in tax estimation tools rises, placing ‘TurboTax calculator’ in position #3. This is when people gather financial documents, estimate tax liabilities or refunds, and plan their strategies. TurboTax’s tools, like TaxCaster and the W-4 Withholding Calculator, help users navigate year-end financial planning, including adjusting withholdings and optimizing retirement contributions, driving increased searches.

What’s amazing about this keyword is it’s a branded keyword, showing the power of free tools.

Looking at the yearly trend in the Similarweb Keyword Generator, we see the keywords and variations trending from December to February.

When focusing on the clicks over time, we see the same trend.

Top trending keywords on Google in the UK:

#	Search Terms	2024-11 Volume	2024-12 Volume	Percentage Change	Traffic Leader
1	dilly hussein twitter	10	24,534	245240%	x.com
2	m and s sale	13	11,266	86562%	marksandspencer.com
3	m&s sale	13	8,586	65946%	marksandspencer.com
4	victoria thomas bowen	100	40,052	39952%	thesun.co.uk
5	fba seller central	10	3,302	32920%	amazon.co.uk
6	mcdonalds jobs leigh	10	3,124	31140%	indeed.com
7	jake carson	20	5,278	26290%	google.co.uk
8	northwich walking football	94	24,421	25880%	facebook.com
9	flights london to rome	10	1,662	16520%	skyscanner.net
10	barkin bubbles	70	10,807	15339%	facebook.com
11	jujutsu infinite	166	16,451	9810%	roblox.com
12	laceby ltd	40	3,530	8725%	service.gov.uk
13	shwin	19	1,305	6768%	shein.co.uk
14	b&q laminate flooring	25	1,659	6536%	diy.com
15	m&s loans	40	2,500	6150%	marksandspencer.com
16	1 bed flat cheshunt	70	3,836	5380%	zoopla.co.uk
17	m&s delivery	30	1,310	4267%	marksandspencer.com
18	marie claire dorking	50	1,790	3480%	yahoo.com
19	properties to rent arnold nottingham	210	7,309	3380%	rightmove.co.uk
20	cranberry sauce recipe	687	21,713	3061%	bbcgoodfood.com
21	fpl points	100	2,952	2852%	premierleague.com
22	lost edinburgh	110	3,063	2685%	facebook.com
23	psp1g	143	3,873	2608%	x.com
24	darts schedule	9,465	218,786	2212%	skysports.com
25	anime adventures wiki	1,733	39,447	2176%	fandom.com
26	eleanor wilkes	110	2,481	2155%	tiktok.com
27	saika kawakita	3,367	72,480	2053%	x.com
28	arencia mochi cleanser	260	5,377	1968%	amazon.com
29	fury usyk time	708	14,066	1887%	skysports.com
30	dua e qunoot	1,666	32,584	1856%	pinterest.com
31	yule log recipe	939	18,321	1851%	nigella.com
32	black doves	88,865	1,725,728	1842%	wikipedia.org
33	tyson fury vs usyk 2	11,165	214,446	1821%	skysports.com
34	m&s chocolates	25	451	1704%	marksandspencer.com
35	pjsk events	667	11,899	1684%	fandom.com
36	indian songs 2023	1,715	30,385	1672%	youtube.com
37	new york mini	118	1,976	1575%	nytimes.com
38	translucent tb	280	4,500	1507%	microsoft.com
39	fury vs usyk 2	30,822	493,561	1501%	skysports.com
40	santa tracker	33,120	519,000	1467%	google.com
41	guardian football weekly	540	8,383	1452%	theguardian.com
42	gavin and stacey	94,957	1,445,565	1422%	bbc.co.uk
43	28 days later where to watch	2,548	37,765	1382%	amazon.co.uk
44	usyk vs fury 2	36,265	529,679	1361%	skysports.com
45	m&s scarf	49	702	1333%	marksandspencer.com
46	m&s pyjamas	33	466	1312%	marksandspencer.com
47	today’s football results	4,690	66,107	1310%	bbc.co.uk
48	wintoys	210	2,792	1230%	microsoft.com
49	weather at kempton park	590	7,765	1216%	netweather.tv
50	squid game 2	12,669	155,302	1126%	netflix.com
51	ben lomond weather	1,400	16,786	1099%	metoffice.gov.uk
52	wirral rain radar	1,208	14,174	1073%	accuweather.com
53	assad	41,242	481,760	1068%	wikipedia.org
54	south korea	38,798	441,851	1039%	bbc.co.uk
55	squid game season 2	131,384	1,462,792	1013%	netflix.com
56	bss codes	372	4,141	1013%	fandom.com
57	lily phillips	131,738	1,442,697	995%	instagram.com
58	lily philips	12,923	139,310	978%	instagram.com
59	28 days later	70,289	756,014	976%	wikipedia.org
60	houses for sale hendy	590	6,288	966%	zoopla.co.uk
61	daniel penny	23,047	242,296	951%	bbc.co.uk
62	kraven the hunter	98,202	1,031,191	950%	wikipedia.org
63	roast potatoes recipe	10,544	109,825	942%	bbcgoodfood.com
64	radio,michel polnareff	2,183	22,489	930%	youtube.com
65	social media manager jobs	306	3,095	911%	indeed.com
66	barnstaple jobs	758	7,468	885%	indeed.com
67	28 years later	81,956	805,507	883%	youtube.com
68	jay z	69,900	679,949	873%	dailymail.co.uk
69	tds wiki	312	2,941	843%	fandom.com
70	wallace and gromit	68,999	638,926	826%	wikipedia.org
71	secret level	41,888	385,370	820%	wikipedia.org
72	fpl fixture difficulty rating	231	2,123	819%	premierleague.com
73	binxbasilisk	432	3,843	790%	x.com
74	euromillion draw history	35	311	789%	national-lottery.co.uk
75	itsy	1,204	10,669	786%	etsy.com
76	“british gas” and “boiler”	1,579	13,970	785%	express.co.uk
77	minehead weather	1,646	14,252	766%	bbc.co.uk
78	syria	102,800	883,576	760%	theguardian.com
79	amazonkdp	347	2,968	755%	amazon.com
80	redeem robux	100	853	753%	roblox.com
81	walid magdy	70	595	750%	google.co.uk
82	m&s shirts	39	331	749%	marksandspencer.com
83	snowdonia weather	1,350	11,453	748%	metoffice.gov.uk
84	hanna geissler	90	760	744%	express.co.uk
85	chetgpt	215	1,814	744%	chatgpt.com
86	elianne andam	1,222	9,899	710%	bbc.co.uk
87	b&q worktops	124	1,000	706%	diy.com
88	kendamil first infant milk	3,016	24,255	704%	boots.com
89	charlie the commentator	576	4,595	698%	twitch.tv
90	boxing day football	3,357	26,475	689%	live-footballontv.com
91	teamu	361	2,732	657%	temu.com
92	white bedding	774	5,846	655%	dunelm.com
93	matching pfp	370	2,792	655%	pinterest.com
94	whataspp ewb	256	1,923	651%	whatsapp.com
95	better man	39,781	298,410	650%	wikipedia.org
96	portuguese brazilian to english	238	1,782	649%	bing.com
97	lottery numbers for saturday	416	3,085	642%	national-lottery.co.uk
98	squid game	51,819	383,861	641%	wikipedia.org
99	boxing day fixtures	1,000	7,383	638%	premierleague.com
100	hoyeon jung	22,598	166,424	636%	instagram.com

What we can learn from the top UK keyword trends

1) Mid-December rush to FBA Seller Central

Ranking in position #5 is ‘FBA Seller Central,’ an Amazon service that enables sellers to use Amazon’s logistics for storage, packing, shipping, and customer service. Users are looking for information about how to register, set up an account, and manage inventory through Seller Central. They seek details on FBA fees, profitability, and tools for tracking sales and optimizing product listings.

The Similarweb SERP Players report shows a massive spike in traffic from December 8th through December 21st.

A possible explanation is that before Christmas, Amazon FBA sellers experience a rush to manage inventory, update product listings, and comply with shipping requirements to prepare for peak holiday demand. They also engage with Amazon’s promotional events, such as Lightning Deals, requiring frequent Seller Central access. Increased consumer activity in mid-December drives sellers to monitor sales data, adjust pricing, and optimize listings, contributing to a surge in searches for Seller Central.

2) The high-paced world of slow football

Trending in position #8 is the keyword ‘northwich walking football,’ which leads to walking football, a slower-paced version of the sport designed for older adults.

Walking football has grown in popularity across the UK since 2011, offering an inclusive way to stay active and socially engaged. The Northwich Walking Football Club, promotes fitness and community through tournaments like the WFA National Cup and EuroCopa, sparking local interest.

Success stories, such as Northwich teams excelling in regional competitions, along with media coverage, further drive public enthusiasm and online searches for walking football in the area.

Similarweb’s Players report shows a significant uptick in clicks starting mid-October and trending down on December 22nd.

This might be linked to several notable events involving the Northwich Walking Football Club during that period. In November 2024, the club’s over-60s team participated in the Cheshire League, securing two wins, two draws, and one defeat, showcasing commendable performance.

On December 1, 2024, the over-50s team competed in the Cheshire Super Cup, achieving a notable 3-1 victory against Middlewich Town. Additionally, on December 12, 2024, the over-60s team concluded the Cheshire Winter League, finishing in third position after a series of matches.

These competitive engagements likely heightened public interest, leading to increased online searches during this timeframe.

3) ​​Jujutsu Infinite is trending after it launched in December

The keyword ‘Jujutsu Infinite’ is currently trending in the UK. This surge in interest is attributed to the game’s official release on December 26, 2024. Since then, the developers have actively engaged the player base by rolling out regular updates and distributing redeemable codes. These codes provide players with various in-game benefits, such as spins and experience boosts, enhancing their overall gameplay experience.

Notably, the recent Lunar New Year celebration introduced new consumable items, limited-time armor sets, and special maps, further captivating the audience. The combination of fresh content, redeemable codes, and the game’s connection to the beloved Jujutsu Kaisen franchise has significantly contributed to its growing popularity within the Roblox community.

Our Keyword Generator shows a large volume of Jujutsu Infinite keywords all trending in December, including:

• Jujutsu Infinite codes: Players are looking for redeemable codes that offer in-game benefits such as spins and experience boosts
• Jujutsu Infinite tier list: Gamers are interested in rankings of characters or abilities to optimize their gameplay strategies
• Jujutsu Infinite Trello: The community is searching for the game’s Trello board, which provides detailed information on game mechanics, updates, and guides
• Jujutsu Infinite Discord: Players are looking to join the official Discord server to engage with the community, receive updates, and participate in discussions
• How to get spins in Jujutsu Infinite: There is a high interest in methods to acquire spins, which are essential for unlocking new abilities and techniques within the game
• How to get Maximum Scroll in Jujutsu Infinite: Players are seeking guidance on obtaining the Maximum Scroll, a valuable item that enhances gameplay

What else do the top trending searches tell marketers?

Here are some other fun facts that our data tells us, along with some top tips for making these work for you:

• Most of the top trending searches had navigational search intent, and the rest were informational intent. Understanding search intent not only feeds your knowledge about the type of content people are interested in, helping to inform your content strategy but also where users might be in the funnel.
• YouTube, Google, and Facebook are the top traffic leaders with YouTube, showing users search for varied, personal reviews, proving how important trust and authenticity are.
• Not in the News and Media category yourself? You can – and should – still target the trending keywords and create informative content around them if you’re in one of the smaller industries, but you’ve got to react fast and produce the content quickly, adding your own unique value to it to go head to head with publishers.

Methodology behind the top trending keywords on Google

We analyzed the monthly search volume trends within the Similarweb Search Intelligence platform to determine the top trending searches on Google in the US, UK, and worldwide for December 2024.

• Date range: November 2024 vs. December 2024
• Calculation: To find trending data, we took the percentage increase in monthly search volume from November to December
• Data: Search data is from Similarweb’s Keywords by Industry feature (full how-to below)

Our data is the freshest and most accurate on the market because we use real-user data, which means you can pick up on trending keywords and their search volume as soon as they’re on the up (and not a month later…).

How to find trending searches

Anyway, enough of what’s trending on Google in 2025. You’ll probably want to get stuck in yourself to find out more about your specific industry, look into what people are searching for in specific countries, or just dig into the newest TikTok trends.

Here’s how to find top trending keywords using our Digital Marketing Intelligence all-in-one platform:

1. Head to our Demand Trends report in the Market Analysis section – you can choose between a huge variety of industries, but in this case, we chose “All industries.”
2. Pick your date and region, then select Trending terms in the table filters.
3. Organize your data by Change to see searches that have gained the most search volume from the previous month (%).

Be the first to detect trending keywords

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FAQs

What was the number one trending term in the world in February 2025?

The top trending term on Google worldwide for February 2025 was ‘Spade Carvey,’ which sent users through to his spotify.com.

What was the number one trending term in the US in February 2025?

The top trending keyword in the US for February 2025 was ‘Suchir Balaji,’ which took users through to cnn.com.

What was the number one trending term in the UK in February 2025?

The top trending keyword in the UK for February 2025 was ‘Dilly Hussein Twitter’ – the traffic leader for this search term took users to bbc.com.

How do I find trending keywords?

It’s simple! Using our Similarweb platform, head to Demand Trends. Then, pick your date range, and region, and select Trending terms in the table filters. Organize your data by Change to see searches gaining search volume.