Top Trending Keywords on Google in April 2024

You might know we’ve got the data about the most searched terms and most asked questions on Google. But trending keywords per month? That’s a whole other ballgame. Here’s where the underdog – or even the unknown – keywords can come out on top.

By looking at the percentage increase in search volume from one month to another, we can see the impact of seasonal trends, social media trends, and timely news on searches all over the world. With Similarweb data from our super powerful Keyword Research tool, we teach you how you, as a business, can make the most of these trends in your content and traffic acquisition, helping you to:

• Gain visibility with ultra-relevant content
• Resonate more with your target audience
• Optimize and prioritize your strategy (and budget)
• Get ahead of your competitors
• Reach new heights with your web traffic numbers

Plus, we’re all nosey little things, us human beings, so let’s have a sneak peek at the numbers and see what searches were getting the most hits recently – worldwide, in the US, and in the UK.

Top trending keywords on Google in the world

#	Search Terms	2024-03 Volume	2024-04 Volume	Percentage Change	Traffic Leader
1	dhruv rathee	558,795	1,273,359	11295.96%	youtube.com
2	구글	618,570	591,374	5763.39%	google.co.kr
3	nfl draft	555,457	4,686,974	4337.06%	nfl.com
4	tsmc	467,058	589,268	4302.26%	youtube.com
5	shashank singh	186,974	1,489,579	3936.23%	hindustantimes.com
6	newjeans	395,686	653,640	3925.76%	wikipedia.org
7	challengers	992,059	9,820,227	3852.61%	wikipedia.org
8	fallout tv show	767,547	6,940,531	3750.66%	wikipedia.org
9	smiling friends	427,217	2,009,772	3498.35%	wikipedia.org
10	parasyte the grey	245,802	3,264,028	3436.35%	imdb.com
11	fallout imdb	60,585	959,799	3237.71%	imdb.com
12	joel jota	5,943	55,272	3153.68%	uol.com.br
13	greek alphabet	627,436	658,710	3080.72%	wikipedia.org
14	川勝知事	25,699	227,946	3032.50%	wikipedia.org
15	max holloway	587,675	3,855,740	2982.29%	wikipedia.org
16	amazon dポイント	9,549	191,135	2894.46%	docomo.ne.jp
17	iran	1,811,787	18,634,216	2828.08%	cnn.com
18	trump trial	52,852	862,611	2709.25%	cnn.com
19	oj simpson	657,227	16,407,350	2683.75%	wikipedia.org
20	ella purnell	1,269,389	15,683,805	2619.78%	instagram.com
21	mad max	1,080,236	1,021,129	2579.25%	wikipedia.org
22	abhishek sharma	1,100,720	2,044,125	2464.44%	instagram.com
23	jamahal hill	324,262	1,374,575	2424.21%	wikipedia.org
24	godzilla vs kong	1,336,912	1,343,426	2403.80%	wikipedia.org
25	cartola	41,038	221,858	2385.20%	globo.com
26	joker 2	622,545	3,563,376	2339.46%	youtube.com
27	円安	90,673	266,018	2262.48%	nhk.or.jp
28	charli xcx	562,640	594,030	2248.39%	wikipedia.org
29	sinem dedetaş	133,898	251,792	2247.91%	instagram.com
30	nfl draft 2024	570,530	3,277,541	2212.68%	nfl.com
31	google shoping	5,249	8,127	2162.69%	google.com
32	jesus	1,333,613	1,117,154	2141.55%	wikipedia.org
33	parasyte: the grey	134,855	865,414	2081.10%	imdb.com
34	cartola fc	27,792	371,072	2074.71%	globo.com
35	discord 64 bit	4,172	111,012	2071.34%	discord.com
36	bluey	1,339,129	2,290,097	2070.86%	bluey.tv
37	speak no evil	272,137	1,485,124	2061.46%	wikipedia.org
38	walton goggins	1,098,222	6,432,489	2055.83%	wikipedia.org
39	the first omen	670,378	2,811,640	1999.13%	youtube.com
40	mayank yadav	386,664	1,708,433	1966.20%	espncricinfo.com
41	joel embiid	906,870	3,177,794	1944.80%	espn.com
42	dポイント amazon	2,605	42,434	1900.25%	docomo.ne.jp
43	chegg unlocker	44,595	52,011	1898.42%	google.com
44	transformers one	235,930	1,278,849	1865.65%	youtube.com
45	cute cats	55,116	46,327	1856.04%	live.com
46	alexandre de moraes	154,393	1,184,699	1837.83%	metropoles.com
47	fallout series	195,353	1,687,504	1816.94%	imdb.com
48	justin gaethje	587,964	1,813,142	1786.65%	wikipedia.org
49	gmailk	183,110	189,804	1774.06%	google.com
50	jamie dimon	177,780	390,181	1737.73%	wikipedia.org
51	brion bishop	269,753	221,789	1723.64%	youtube.com
52	fallout	1,291,634	16,798,367	1660.47%	imdb.com
53	google trans	422,046	411,114	1635.71%	google.com
54	movies to watch	1,360,086	1,299,596	1627.46%	youtube.com
55	nora fatehi	719,966	1,361,638	1615.10%	wikipedia.org
56	bo nickal	290,566	1,032,219	1605.92%	wikipedia.org
57	cloud autonoma	1,675	1,363	1574.17%	sharepoint.com
58	eclipse 2024 path	93,494	209,722	1556.90%	timeanddate.com
59	eclipse	1,417,195	5,583,356	1542.61%	cnn.com
60	black screen	1,036,274	1,032,299	1526.65%	blackscreen.app
61	arman tsarukyan	344,089	1,139,616	1526.21%	wikipedia.org
62	absolutely anything	658,305	855,032	1500.92%	wikipedia.org
63	rashee rice	642,645	1,562,943	1481.74%	nbcsports.com
64	nfl draft order	481,861	762,563	1480.83%	espn.com
65	www,google.com	38,994	32,152	1435.44%	google.com
66	netanyahu	814,777	1,341,234	1415.20%	wikipedia.org
67	matrix	1,039,764	1,182,720	1400.01%	wikipedia.org
68	xiaomi su7	662,675	1,214,330	1364.62%	youtube.com
69	sex and the city	883,000	1,673,215	1360.74%	wikipedia.org
70	angel reese	1,129,050	3,961,941	1357.45%	wikipedia.org
71	solar eclipse 2024	2,535,148	5,832,427	1333.43%	nasa.gov
72	alex garland	448,357	1,282,095	1301.76%	wikipedia.org
73	kamilla cardoso	477,450	1,721,987	1259.04%	wikipedia.org
74	夜よいち	33,640	106,518	1246.21%	instagram.com
75	jojo siwa	1,023,130	6,521,794	1218.66%	wikipedia.org
76	jerry trainor	1,455,086	856,760	1203.47%	wikipedia.org
77	james ruse communication site	774	3,838	1201.79%	sharepoint.com
78	питомник собак крым	0	0	1199.41%	dzen.ru
79	川勝	10,034	69,989	1198.09%	wikipedia.org
80	big	424,295	419,185	1176.67%	toto-dream.com
81	nba mock draft	367,410	416,467	1150.00%	bleacherreport.com
82	смута	48,355	448,041	1148.82%	vkplay.ru
83	eclipse 2024	1,481,660	4,548,082	1130.61%	usatoday.com
84	the ministry of ungentlemanly warfare	1,155,619	3,676,895	1111.97%	youtube.com
85	delhi election 2024	15,443	144,550	1106.68%	aajtak.in
86	trevor bauer	638,867	728,750	1092.19%	wikipedia.org
87	купить пчел в кировской области			1086.08%	avito.ru
88	暗区突围官网	0	603	1083.01%	qq.com
89	andres freund	24,378	81,979	1080.64%	linkedin.com
90	イスラエル	63,350	289,192	1076.10%	yahoo.co.jp
91	イースタンリーグ 2024 速報	0	0	1075.76%	docomo.ne.jp
92	студийная банда	22,058	15,095	1047.55%	studioband.org
93	cm3588	19,978	39,250	1032.08%	friendlyelec.com
94	ｍｌｂ－ｄ	0	0	1026.06%	docomo.ne.jp
95	bbc snooker	9,033	121,197	1012.08%	bbc.co.uk
96	googel maps	118,164	135,582	1010.95%	google.de
97	갤럭시핏3	43,097	72,974	1000.48%	samsung.com
98	股票	52,585	47,312	985.23%	baidu.com
99	bbno$	542,582	371,951	976.98%	wikipedia.org
100	pandabuy	1,869,590	1,884,704	965.63%	pandabuy.com

What we can learn from the top global keyword trends

1) The internet loves Dhruv Rathee

29-year-old YouTuber Dhruv Rathee is all the rave right now and the undisputed king of the trending keywords, gaining by 11295% since last month. What can we attribute to his success? One thing is clear, Dhruv’s controversial take on politics is drawing a lot of attention.

Dhruv started his YouTube career as a travel vlogger but later turned to politics, becoming a harsh critic of Modi, the Indian prime minister. Looking at his YouTube channel, the more controversial his videos are, the more views they seem to have.

From an SEO perspective, Dhruv has an impressive brand SERP that’s complete with a Knowledge Panel, Twitter boxes, video boxes, and more. It shows you how powerful an effect a strong social media presence can have on Google SERPs.

Looking at click data, we see that almost all the clicks for the keyword go to either his social media accounts, YouTube account, or his own site.

2) The NFL draft is raising eyeballs

Nothing drives traffic more than seasonal sports events, and the NFL draft is no exception. We witnessed the 2024 NFL Draft, the 89th annual meeting of the National Football League for player selection, from April 25-27. This highly anticipated event caused a surge in Google searches for the keyword ‘NFL draft’, resulting in a staggering 4337% increase since the previous month, securing the #3 spot on the list of the biggest trending keywords.

Looking at the Keyword Seasonality report, keywords relating to the draft saw a strong increase in traffic in April with ‘NFL draft’ taking 58.62% traffic share.

As excitement around the keyword increases, Google adds more and more features to the SERP, giving marketers more potential real estate to occupy, including Things to Know, Top Stories, Perspectives, and Video boxes.

3) Controversy in the K-pop world

NewJeans, the K-pop girl band that holds the Guinness World Record for fastest K-pop act to hit 1 billion Spotify streams, is in the middle of a controversy which resulted in some nasty allegations and an emotional press conference. And since controversy is the oxygen of publicity, the keyword ‘newjeans’ saw a 3925.76% traffic increase this past month.

The marketing strategy takeaway here is that controversy is an easy way to win attention. But attention is nothing on its own and what really counts is what you do with that attention.

In case you were wondering where all those clicks went, let’s take a quick peek at the Similarweb Keyword Analysis tool:

• Wikipedia got the biggest traffic share of 21.4% of all clicks, acquiring 111.6K clicks in only one month. This most likely consists of people who are discovering the band for the first time
• The group’s YouTube channel saw a 59% increase in search traffic
• Their Spotify page saw an insane 310.5% traffic increase

Top trending keywords on Google in the US:

#	Search Terms	2024-03 Volume	2024-04 Volume	Percentage Change	Traffic Leader
1	fallout show	216,334	2,207,377	5416.44%	wikipedia.org
2	my naropa	0	4,007	5266.15%	sharepoint.com
3	morgan wallen	340,259	1,737,306	4959.00%	foxnews.com
4	npr	847,879	992,186	4784.86%	npr.org
5	disco ball	24,245	28,701	3815.03%	live.com
6	iran	563,370	5,552,993	3799.36%	cnn.com
7	ripley netflix	29,336	510,893	3790.19%	wikipedia.org
8	solar eclipse	876,565	3,359,873	3610.62%	nasa.gov
9	wrexham	306,537	562,692	3428.94%	wikipedia.org
10	turbotax file extension	1,132	79,069	3251.60%	intuit.com
11	file tax extension	8,166	93,867	3176.46%	irs.gov
12	irs extension	6,243	139,134	3124.10%	irs.gov
13	charlie puth	129,985	458,927	3092.81%	wikipedia.org
14	file for tax extension	8,116	121,630	3086.19%	irs.gov
15	tax extension	20,656	212,333	3074.57%	irs.gov
16	smiling friends	246,753	1,297,382	3021.85%	wikipedia.org
17	rebel moon part 2	140,326	874,277	2777.87%	netflix.com
18	ecuador	162,686	290,331	2691.42%	cnn.com
19	tax extension form	5,190	80,345	2661.99%	irs.gov
20	at&t email sign in	10	10	2661.63%	yahoo.com
21	gwen stefani	382,295	669,600	2605.87%	wikipedia.org
22	fallout imdb	14,993	162,849	2568.07%	imdb.com
23	my hero academia	334,457	432,402	2551.91%	wikipedia.org
24	sacha baron cohen	622,911	653,809	2513.37%	wikipedia.org
25	bluey	484,040	901,762	2502.55%	bluey.tv
26	candace parker	351,360	639,441	2464.32%	wikipedia.org
27	how to file a tax extension	6,838	124,066	2292.89%	irs.gov
28	nfl draft 2024	483,357	2,848,807	2228.43%	nfl.com
29	ella purnell	539,494	5,924,435	2210.57%	wikipedia.org
30	nfl draft	487,150	4,204,931	2159.70%	nfl.com
31	wshiphop	0	0	2146.75%	worldstar.com
32	$djt	59,850	115,985	2087.31%	cnbc.com
33	iran news	222,797	947,679	2082.68%	cnn.com
34	the ministry of ungentlemanly warfare	455,988	1,896,564	2029.07%	youtube.com
35	clara bow	53,619	561,447	2009.23%	wikipedia.org
36	trump trial	44,033	721,045	1962.18%	cnn.com
37	max holloway	282,730	1,895,027	1916.57%	wikipedia.org
38	walton goggins	625,904	3,151,750	1893.88%	wikipedia.org
39	parasyte: the grey	20,735	141,711	1891.23%	netflix.com
40	rashee rice	585,550	1,361,941	1822.23%	nbcsports.com
41	yellowjackets	317,157	626,190	1759.35%	wikipedia.org
42	sasquatch sunset	86,644	476,304	1753.90%	youtube.com
43	nfl draft order	444,585	708,011	1729.74%	espn.com
44	exhuma	365,230	510,292	1723.73%	youtube.com
45	jojo siwa	581,684	3,154,515	1590.73%	wikipedia.org
46	smiling friends season 2	178,520	900,711	1573.33%	youtube.com
47	laptop stand	35,531	50,994	1550.90%	amazon.com
48	eclipse 2024 path	86,776	191,789	1544.81%	timeanddate.com
49	transformers one	80,622	558,487	1540.03%	wikipedia.org
50	joel embiid	612,687	2,320,395	1537.20%	espn.com
51	cher	495,883	510,886	1514.48%	wikipedia.org
52	mlb stats	22,471	166,458	1439.68%	mlb.com
53	nala fitness	62,044	41,780	1438.52%	instagram.com
54	dxyz stock	17,469	76,417	1413.92%	yahoo.com
55	jamahal hill	151,814	611,151	1413.22%	wikipedia.org
56	jeangreybianca	7,635	23,805	1385.85%	teencamrips.com
57	lainey wilson	341,331	373,435	1369.03%	instructure.com
58	uconn	685,297	904,207	1365.90%	espn.com
59	alex pereira	381,521	1,283,399	1325.84%	wikipedia.org
60	printing	14,499	26,558	1322.86%	fedex.com
61	north korea	409,025	378,130	1318.67%	wikipedia.org
62	jesse plemons	628,560	1,092,277	1292.56%	wikipedia.org
63	eclipse 2024	1,259,398	3,738,793	1277.59%	usatoday.com
64	mlb standings	819,900	7,065,318	1271.64%	mlb.com
65	parasyte the grey	48,402	534,279	1261.75%	wikipedia.org
66	irs tax extension	8,954	78,033	1241.99%	irs.gov
67	spencer rattler	174,636	719,426	1240.36%	wikipedia.org
68	chatterbox twitch	1,877	25,679	1194.24%	twitch.tv
69	brad lightcap	2,096	17,419	1193.14%	linkedin.com
70	kelsey plum	206,604	1,618,096	1172.91%	wikipedia.org
71	american horror story	349,017	705,584	1168.06%	wikipedia.org
72	challengers	417,967	4,533,212	1158.75%	wikipedia.org
73	velma	85,727	177,153	1148.11%	wikipedia.org
74	justin gaethje	283,218	942,970	1144.75%	wikipedia.org
75	deadpool	579,180	1,259,347	1123.75%	youtube.com
76	unbreakable	96,116	317,168	1119.85%	wikipedia.org
77	eclipse	710,998	2,894,490	1075.34%	cnn.com
78	smus webmail	2,202	1,106	1064.84%	office365.com
79	gina lynn	38,029	37,510	1055.81%	instagram.com
80	mothers day gifts	7,772	78,942	1045.47%	cnn.com
81	realtor,.com	8,350	72,289	1043.07%	realtor.com
82	kingdom of heaven	340,662	881,731	1039.90%	wikipedia.org
83	turbotax extension	356	29,120	1026.84%	intuit.com
84	cailee spaeny	330,191	791,218	1018.83%	wikipedia.org
85	cicadas 2024	54,359	151,229	1006.87%	usatoday.com
86	anivave	0	944	1001.56%	aniwave.to
87	turnitin ai checker	45,342	70,838	996.97%	turnitin.com
88	suns	1,928,517	3,546,909	987.80%	youtube.com
89	snack shack	162,033	386,770	986.52%	imdb.com
90	fallout	381,650	4,720,761	974.90%	imdb.com
91	ilhan omar	72,993	357,008	974.58%	wikipedia.org
92	duck and go	195	320	968.93%	duckduckgo.com
93	outlook.com sign in	1,921	17,764	965.56%	microsoft.com
94	andrew scott	275,964	563,765	961.48%	wikipedia.org
95	natalie viscuso	67,524	502,021	953.85%	instagram.com
96	bo nickal	183,131	603,664	951.27%	wikipedia.org
97	discord quests	695	13,121	945.50%	discord.com
98	scottie scheffler	561,630	2,829,375	940.71%	wikipedia.org
99	fallout wiki	18,189	110,616	937.17%	fandom.com
100	gmu zoom login	3,741	8,635	914.17%	zoom.us

What we can learn from the top US keyword trends

1) Columbia University stealing the show

After nearly two weeks of protests, Columbia University searches have seen a massive spike in traffic between March and April, gaining by an insane 11912.02%. Our Keyword Generator shows a large volume of protest-related searches were trending in April.

The keyword ‘columbia university’ seems to serve more than one user intent. Above the fold, users might be Googling the keyword to find out about the university, with Columbia University’s website, a Knowledge Panel, Things to Know feature, and more. But if you scroll down a little, a different picture unfolds.

Never letting a good controversy go to waste, the top news sites own a significant percentage of the traffic share. Columbia.edu only has a 4.75% traffic share on desktop, while cnn.com boasts 25.5%.

2) The rise of the Tortured Poets Department

Taylor Swift’s eleventh studio album The Tortured Poets Department was released on April 19th, and fans can’t get enough of it. The keyword ‘tortured poets department’ has increased by 10557.14% in just one month, securing the #2 spot for the biggest trending keywords in the US.

What’s more, it’s secured its place as an entity in Google’s Knowledge Graph with its own brand SERP, complete with Knowledge Panel, songs, video box, reviews, and more. The takeaway here is that having a strong presence on platforms that you have some control over, like social media, should be part of your entity SEO strategy.

Our Phrase Match report shows a whopping 2054 keyword variations resulting in a collective 1.67M clicks in a single month. Users are searching for the album title and adding keyword modifiers like:

• Lyrics
• Anthology
• Vinyl
• Tracklist
• Review
• Fan art

These keywords have varying keyword difficulty levels. The key takeaway here is: if your site doesn’t have the authority to rank for some of the big keywords in a topic, you can always build your search market share up one keyword at a time.

3) Intuit turns income tax into an income source

As tax season has come and gone, tax-related keywords are still trending. It seems that not everyone has their tax returns ready. We see that the keyword ‘file tax extension’ increased by 3176.1%, followed by ‘irs extension’ which grew by 3124.1%.

Notably, Turbotax, the software designed to help Americans file their taxes, topped both keywords. The branded keyword ‘turbotax file extension’ grew by 3251.6%.

Looking at the Keyword Seasonality report, we see that not only are tax extension keywords seasonal, but Turbotax-related keywords are also seasonal.

The company that owns the Turbotax software, Intuit, gets clicks from generic tax extension queries. Intuit owns 3.88% of the organic traffic share and 44.97% of the paid traffic share. The takeaway here is that having a strong online brand could help you find some commercially minded traffic even from informational terms.

Top trending keywords on Google in the UK:

#	Search Terms	2024-03 Volume	2024-04 Volume	Percentage Change	Traffic Leader
1	solar eclipse	28,623	244,112	18810.92%	bbc.co.uk
2	vampire weekend	16,018	64,013	11500.30%	wikipedia.org
3	warwick davis	62,631	364,220	6736.84%	wikipedia.org
4	fallout imdb	4,552	51,148	4716.15%	imdb.com
5	jojo siwa	86,510	511,658	4154.47%	wikipedia.org
6	oj simpson	52,800	1,511,961	4047.41%	wikipedia.org
7	humza yousaf	66,646	520,296	3421.20%	bbc.co.uk
8	ella purnell	156,944	1,738,881	3162.78%	wikipedia.org
9	iran	184,776	1,545,941	3060.21%	bbc.co.uk
10	maxxxine	24,277	143,807	3028.33%	wikipedia.org
11	fallout tv show	117,439	941,238	2947.22%	wikipedia.org
12	fallout	108,251	1,454,484	2849.35%	imdb.com
13	leverkusen	251,182	452,136	2803.75%	wikipedia.org
14	the first omen	54,803	266,032	2593.15%	wikipedia.org
15	rwanda bill	13,215	69,804	2506.77%	bbc.com
16	walton goggins	108,730	648,327	2502.31%	wikipedia.org
17	shady sands	4,279	39,458	2327.31%	fandom.com
18	alex garland	44,282	140,070	2297.34%	wikipedia.org
19	hardest geezer	19,071	128,230	2094.09%	dailymail.co.uk
20	ben whittaker	154,302	121,373	2011.42%	wikipedia.org
21	challengers	69,521	788,818	1905.57%	wikipedia.org
22	lilith_lunar	100	100	1858.46%	kbjfree.com
23	marisa abela	56,163	174,121	1836.86%	wikipedia.org
24	tube strikes	10,784	41,655	1782.48%	bbc.co.uk
25	unai emery	47,605	119,808	1780.79%	wikipedia.org
26	snap web login	0	317	1748.02%	snapchat.com
27	abba	51,948	87,890	1672.64%	wikipedia.org
28	wrexham	205,766	342,504	1521.04%	bbc.co.uk
29	transfer news	12,343	36,968	1494.34%	skysports.com
30	grimes	38,247	65,255	1484.46%	wikipedia.org
31	bradford	96,760	113,465	1409.11%	bbc.co.uk
32	entain yammer	0	1,513	1400.19%	sharepoint.com
33	alex pereira	68,794	226,241	1382.05%	wikipedia.org
34	bbc weather reading	10,420	14,205	1370.60%	bbc.co.uk
35	if i did it	3,737	37,506	1351.23%	wikipedia.org
36	cassandra nova	10,473	82,701	1339.61%	wikipedia.org
37	joe alwyn	71,618	330,051	1209.99%	wikipedia.org
38	truth social share price	7,773	15,928	1191.28%	yahoo.com
39	fallout tv series	13,527	94,355	1191.17%	wikipedia.org
40	chick fil a girl	8,363	19,224	1173.71%	youtube.com
41	questioning rupert spira			1142.62%	facebook.com
42	go duck go	0	905	1130.37%	duckduckgo.com
43	prince andrew	73,087	174,005	1109.91%	wikipedia.org
44	bbc snooker	4,672	109,936	1104.97%	bbc.co.uk
45	rebel moon	138,684	448,027	1099.36%	wikipedia.org
46	maureen lipman	16,021	43,858	1079.23%	wikipedia.org
47	maxi skirt	29,490	22,591	1078.66%	marksandspencer.com
48	latest news for newcastle united	5,004	43,733	1076.06%	newsnow.co.uk
49	this town	41,634	119,668	1068.79%	theguardian.com
50	bing graphic ai	0	0	1035.97%
51	matty healy	64,789	265,595	1025.06%	independent.co.uk
52	cyber attack	2,428	3,060	1020.65%	bbc.co.uk
53	fallout series	18,602	177,393	1016.59%	imdb.com
54	nicola coughlan	147,470	294,377	1007.02%	wikipedia.org
55	my bloody valentine	22,028	24,472	1006.87%	wikipedia.org
56	angryginge13	3,453	17,169	990.78%	twitch.tv
57	fallout timeline	1,461	32,007	976.02%	fandom.com
58	train strikes april 2024	34,073	70,663	970.92%	sky.com
59	ebay motors uk	4,446	19,036	965.52%	ebay.co.uk
60	tiger woods	21,464	82,994	950.66%	wikipedia.org
61	kingdom of heaven	85,092	231,938	943.21%	wikipedia.org
62	matt berry	77,643	187,088	934.46%	wikipedia.org
63	jonathan nolan	25,468	117,905	918.70%	wikipedia.org
64	civil war	106,731	788,974	914.11%	wikipedia.org
65	greta thunberg	37,432	93,127	888.14%	wikipedia.org
66	news on royal family	0	0	886.92%	independent.co.uk
67	// herts be	3,544	11,203	886.42%	bbc.com
68	bt sport 1	2,343	16,323	876.66%	bt.com
69	scotland	142,576	140,002	874.66%	bbc.co.uk
70	lottery results checker uk	1,795	3,820	868.12%	national-lottery.co.uk
71	future	86,025	87,627	859.28%	wikipedia.org
72	saliba	56,885	55,471	852.41%	wikipedia.org
73	showbiz news	9,677	5,901	849.16%	express.co.uk
74	alex rider	29,813	66,239	838.96%	imdb.com
75	will trent	42,874	59,255	835.87%	imdb.com
76	mira004	4,726	4,194	830.97%	twitter.com
77	gogglebox	84,632	38,015	827.01%	channel4.com
78	play lotto	3,510	1,360	822.25%	national-lottery.co.uk
79	hashtag	74,077	79,510	810.90%	wikipedia.org
80	harvey weinstein	84,749	203,694	810.72%	bbc.co.uk
81	jobe bellingham	73,005	83,478	810.42%	wikipedia.org
82	gordon brown	39,655	36,335	804.00%	wikipedia.org
83	r/arsenal	5,384	28,184	802.40%	reddit.com
84	grand designs live	655	3,146	791.41%	granddesignslive.com
85	new york	85,370	116,819	790.68%	independent.co.uk
86	jeffrey dahmer	90,532	97,898	790.00%	wikipedia.org
87	coachella	24,953	167,172	789.90%	coachella.com
88	yahoo.co.uk mail login uk	0	0	777.93%	yahoo.com
89	ipl	1,054,191	3,413,227	775.68%	iplt20.com
90	keanu reeves	147,462	260,954	775.00%	wikipedia.org
91	wordle game	13,900	52,914	770.47%	nytimes.com
92	strapping young lad	5,602	19,708	770.16%	wikipedia.org
93	race across the world	35,945	198,631	769.87%	bbc.co.uk
94	bryan johnson	38,648	67,535	768.83%	wikipedia.org
95	snooker	33,571	171,558	768.80%	wst.tv
96	professor t	50,226	78,317	768.31%	wikipedia.org
97	physical 100	77,137	104,249	765.59%	wikipedia.org
98	jimmy carter	54,685	71,512	760.43%	wikipedia.org
99	weather hemel hempstead	7,999	41,641	752.15%	metoffice.gov.uk
100	rory mcilroy	80,231	181,318	745.41%	wikipedia.org

What we can learn from the top UK keyword trends

1) Solar eclipse

The number #1 trending keyword in the UK is ‘solar eclipse,’ gaining a massive 18810.92% increase in search volume since March. According to The Royal Astronomical Society, the last time the UK witnessed a total solar eclipse was in 1999, and the next opportunity to observe one won’t occur until 2090, making this event a once-in-a-lifetime experience for many.

The Similarweb Keyword Generator shows that over the last 28 days, solar eclipse keywords achieved 152,772 clicks in the UK alone.

While informative sites like Wikipedia.org and NASA.gov garnered the lion’s share of traffic, news outlets such as Sky News, BBC, and USA Today collectively captured a substantial 29% of the overall traffic share. The takeaway here is that there is profit to be made even on informational intent keywords by means of ad revenue. The only caveat is that news sites need keyword data that’s updated daily, and unless you want to work with APIs, your best bet is to use a keyword research tool like Similarweb, which updates daily.

2) Vampire Weekend releases their fifth studio album

The rock band from New York City, Vampire Weekend, released their fifth album Only God Was Above Us on April 5th. The album debuted at No. 27 on the Billboard 200 albums chart in late April, and the band appeared on SNL on April 11. The result was a search traffic jump of 11500.3% in the UK, making it into position #2 on the biggest trending keywords list.

Digging into click data, we see that the majority of the traffic went to the band’s website vampireweekend.com, resulting in 1.3K clicks in the month of April.

This could possibly be explained by the fact that the band’s website is prominent in the Knowledge Panel cards. And the key takeaway here is that you should optimize your content to appear in SERP features. The increased visibility is likely to result in higher CTRs.

3) The hardest geezer raises £944,000 ($1.17m) for charity

English ultra-endurance athlete Russ Cook, also known as the hardest geezer, is trending big time since he became the first person to ever run the full length of Africa this April. We see the keyword ‘hardest geezer’ gaining 2094.09%.

The drama of man against the odds has captured the world’s imagination, making him a PR magnet. The world followed his story on his YouTube channel, and his latest video got 1.5 million views.

In the UK alone, hardest geezer keywords earned 41,583 clicks in the last 28 days.

Shortly after his mammoth run, he took part in a 5km run around Clapham Common called Run and Raise to raise money for charity. The 27-year-old runner raised more than £944,000 ($1.17m). The marketing takeaway here is that people love to get behind a hero’s story of a man struggling against impossible odds and winning. If you can get your audience behind your story, you can use that attention to move mountains; in this case, that mountain was £944,000 ($1.17m) for charity.

What else do the top trending searches tell marketers?

Here are some other fun facts that our data tells us, along with some top tips into making these facts work for you:

• Most of the top trending searches have informational search intent, and the rest were of navigational or local intent. Understanding search intent not only feeds your knowledge about the type of content people are interested in, helping to inform your content strategy but also where users might be in the funnel.
• Taking a look at Keyword Difficulty, we can see that the majority of the top 100 trending searches have a moderate keyword difficulty. You need to find the balance between competitive keywords with high keyword difficulty and the less competitive with low keyword difficulty, giving yourself an opportunity to actually rank on them and gain traffic.
• YouTube shows itself as a traffic leader for a large amount of the top trending searches, showing the appeal of video content, why you should include it in your content strategy, and why you need to optimize it to show up in SERPs.
• Wikipedia, BBC and Reddit are the top traffic leaders with YouTube, showing users search for either unbiased information or varied, personal reviews, proving how important trust and authenticity is.
• The category with the most traffic share goes to… TV Movies and Streaming, however, the next big category is News and Media, showing just how important it is to keep up to date with trending keywords and apply them to your content strategy (while they’re still hot).
• Not in the News and Media category yourself? You can – and should – still target the trending keywords and create informative content around them if you’re in one of the smaller industries, but you’ve got to react fast and produce the content quickly, adding your own unique value to it to go head to head with publishers.

Methodology behind the top trending keywords on Google

We analyzed the monthly search volume trends within the Similarweb Digital Marketing Intelligence platform to determine the top trending searches on Google in the US, UK, and worldwide for April 2024.

• Date range: March 2024 vs. April 2024
• Calculation: To find trending data, we took the percentage increase in monthly search volume from March to April
• Data: Search data is from Similarweb’s Keywords by Industry feature (full how-to below)

Our data is the freshest and most accurate on the market because we use real-user data, which means you can pick up on trending keywords and their search volume as soon as they’re on the up (and not a month later…).

How to find trending searches

Anyway, enough of what’s trending on Google in February 2024. You’ll probably want to get stuck in yourself to find out more about your specific industry, look into what people are searching for in specific countries, or just dig into the newest TikTok trends.

Here’s how to find top trending keywords using our Digital Marketing Intelligence all-in-one platform:

1. Head to our Keywords by Industry feature – you can choose between a huge variety of industries, but in this case, we chose “All industries.”
2. Pick your date and region, then select Trending terms in the table filters.
3. Organize your data by Change to see searches that have gained the most search volume from the previous month (%).

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FAQs

What was the number one trending term in the world in April 2024?

The top trending term on Google worldwide for April 2024 was ‘dhruv rathee,’ which sent users through to his YouTube channel.

What was the number one trending term in the US in April 2024?

The top trending keyword in the US for April 2024 was ‘columbia university,’ which took users through to cnn.com.

What was the number one trending term in the UK in April 2024?

The top trending keyword in the UK for April 2024 was ‘solar eclipse’ – the traffic leader for this search term took users to bbc.com.

How do I find trending keywords?

It’s simple! Using our Similarweb platform, head to Keywords by Industry. Then, pick your date range, region, and select Trending terms in the table filters. Organize your data by Change to see searches gaining search volume.