Marketing Marketing Intelligence

Infographic: The State of Content Marketing in 2015

Infographic: The State of Content Marketing in 2015

Free Website Traffic Checker

Discover your competitors' strengths and leverage them to achieve your own success

It’s a phrase marketers have been hearing for the past 15 years or so, ad nauseam: Content is King.
And in 2015, it seems that content marketing still reigns supreme when it comes to the most commercially important digital marketing trend. Yet according to this infographic, the biggest  challenge content marketers face is measuring content effectiveness, while an overwhelming 56% of marketers don’t have a content marketing strategy!
That’s where data insights on content strategy come into play. Have a look at this amazing infographic on the state of content marketing, produced in collaboration with Similarweb, SmartInsights.com and JBH.
It’s the perfect marriage between content marketing insights and practical advice, sure to help you create your best content marketing strategy yet.

The State of Content Marketing in 2015 Infographic:

State-of-Content-Marketing-20151

by Lauren Meir

Lauren is a writer with a background in content marketing and creative branding. Her work has appeared in publications like the Huffington Post and Provokator.

This post is subject to Similarweb legal notices and disclaimers.

Wondering what Similarweb can do for your business?

Give it a try or talk to our insights team — don’t worry, it’s free!

Would you like a free trial?
Wouldn’t it be awesome to see competitors' metrics?
Stop guessing and start basing your decisions on real competitive data
Now you can! Using Similarweb data. So what are you waiting for?
Ready to start digging into the data?
Our comprehensive view of digital traffic gives you the insights you need to win online.