Asana IPO: Insights into Online Performance

With the Asana IPO coming up this week we have explored some digital trends to gain insight into the company’s health.

As part of the analysis we looked at:

• Trends in the number of monthly visits to the site globally
• Competition in the US

Visits to the Site

Monthly visits to asana.com globally are experiencing an upward trend; the site experienced a 19% YoY increase in monthly visits in Q2 2020.

Asana Competition in the US

The US is Asana’s largest market and competition in the region is fierce. Trello.com has the most significant online market share with an average of 18.9M monthly visits in July & August compared to asana.com’s 14.8M and monday.com’s 5.1M.

However YoY growth in visits to asana.com has been higher than YoY growth in visits to trello.com since the beginning of 2019; and despite a slowdown in growth for asana.com last year, this has been increasing since the beginning of 2020.

To see the numbers behind this story in more detail download the backing data.