Insights
Similarweb Investor HeatMaps Show “Revenge Travel” Continues
Similarweb’s Investor Team’s HeatMaps show that most sectors of global travel and entertainment remain red hot, with web traffic trends accelerating across the board. Traffic to cruise lines remains hottest, followed by entertainment experiences, and then airlines.
Key takeaways
- Year over year traffic to cruise lines for the past two weeks (ending September 1) was up 79%, while overall entertainment was up 75%, and traffic to airline websites globally rose 28%.
- Five out of the six travel and entertainment-related categories tracked by the Similarweb Investor Team saw an acceleration in web traffic, when comparing the four-week trend to the 12-week trend, while the sixth (entertainment) was steady.
- Each category of travel has seen strong web traffic growth for the past five months straight, with no sign of weakening, despite global inflation and economic weakness and rising interest rates hurting consumer pocketbooks. Consumers seem determined to travel and have experiences, even at the expense of other consumer spending choices.
Similarweb Investor HeatMaps show strong travel web traffic
Web traffic to the travel-related categories listed below is a good indicator of overall demand, since in most cases a consumer would have to visit a travel- or entertainment-related website in advance of having an experience or booking travel. Directionally the trend most likely aligns well with demand.
Each of the six categories tracked grew for the biweekly period ending 9/1, and has seen strength for most periods over the past six months. “Travel has been an interesting sector to watch especially in such an inflationary environment,” said Hali Levine, Equity Research Associate on the Similarweb Investor Team, said. “We continue to see strong traffic trends as we enter the fall with Cruise Lines and Entertainment continuing to be the clear leaders.”
The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/blog/insights/.
Disclaimer: All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.
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