Digital 100 Technology & Services Winner: Snipfeed

A promotional platform for creators and influencers topped the list, followed by tools for managing HR, marketing, and sales

In the Similarweb Digital 100 category for business tools and services, the top spot went to Snipfeed, a monetization platform for creators and influencers – they call it a “monetization platform built in a bio link”. Total traffic to snipfeed.co increased 374.7% between 2021 and 2022, according to Similarweb estimates.

Technology & Business Services is one of 10 key categories that make up the annual Similarweb Digital 100 ranking of the fastest-growing companies on the web. The ranking is based on desktop and mobile web traffic from the United States (see also the reports for the U.K., Germany, France, and Japan, with one for Australia to follow.

Key takeaways

• Social media remains a powerful force. Snipfeed gets 44.4% of its traffic from social media, which makes sense given the nature of its business, and is particularly popular among Gen Z’ers (18-24-year-olds) and millennials (25-34). Of its other referrals, onlyfans.com is at the top of the list, with several other adult sites close behind. Snipfeed enjoys 51.7% direct traffic, reflecting strong brand recognition and repeat business. Overall, 18% of desktop traffic to the category winners was driven by referrals and 5.4% by social media.
• Making commerce easier pays off. Tremendous, which ranks second with a +326.5% increase, is a business-to-consumer payments platform that provides quick and free global payment services through gift cards, cash payouts, and donations. The other winners on the list make business management simpler, from marketing (roirocket.com, +191.2%) and, scheduling (servicefusion.com, +43.5%) to managing a workforce (timeco.com, +58.4%, and workhuman.com, +54.9%).
• Brand recognition matters. Taken as a group, the Technology & Business Services winners get more than 70% direct traffic – users coming straight to their websites, indicating strong brand recognition and return visits. On average, they get 13.8% of their traffic from referrals.

While the category winner helps solo self-promoters, others in the top 10 focused on managing employees or greasing the wheels of digital commerce. For example, #2 Tremendous is a business-to-consumer payments and incentives platform focused on helping businesses send gift cards and cash payouts or make a donation to the individual’s favorite charity. The rest cover different aspects of marketing, selling, and managing a workforce.

The Digital 100 Technology & Business Services Top 10

In addition to showing who is winning, we look for clues as to why. Given the nature of its business, it’s not surprising that snipfeed.co was the most successful at driving traffic from social channels, with nearly 276,000 monthly visits in December alone, or 86.6% of the social traffic from this competitive set. Service Fusion drove strong traffic across the search, email, and direct channels in December.

More from the Digital 100

For more details, visit the Similarweb Insights blog for posts on individual categories. A series of infographics are also available for the media and use on social media.

Eligibility criteria: The website rankings are based on industry categories Similarweb tracks on an ongoing basis, ranked based on year-over-year change in their total traffic for 2022 over 2021. To qualify for the U.S. website ranking, a domain had to average at least 100,000 monthly views for 2022 and 50,000 for 2021. Domains that had no measurable traffic at the beginning of 2021 were also eliminated.

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/blog/insights/.

Methodology

Disclaimer: All data, reports and other materials provided or made available by Similarweb are based on data obtained from third parties, including estimations and extrapolations based on such data. Similarweb shall not be responsible for the accuracy of the materials and shall have no liability for any decision by any third party based in whole or in part on the materials.

by David F. Carr

David covers social media, digital advertising, and generative AI. With a background in web trends since the 1990s, he’s also the author of "Social Collaboration for Dummies".