Insights
#2 US Dating App Hinge is Growing, While Most Others Have Been Losing User Engagement
Heading into Valentine’s Day, Tinder, Hinge, and Bumble have the most users, overall. Hinge has grown active users 10.5% over the past year
Dating app and website engagement tends to dip right around Valentine’s Day, perhaps because those who don’t have a date lined up by mid-February aren’t optimistic about getting one.
Dating app engagement in general has declined, according to Similarweb estimates – although Hinge is the standout exception, having grown monthly active users by 10.5% over the last year. Tinder’s user count is down 5.1%, although it remains by far the largest of the dating apps. Bumble is down 8.6%, while usage of Plenty of Fish and OK Cupid is down about 20%. These figures are for iOS and Android, combined.
Hinge is the second most used dating app in the US, behind Tinder, with Bumble coming in at #3.
Hinge and Bumble are two apps with high user retention, and both emphasize helping users find something more than hookups. Hinge promotes itself as “designed to be deleted,” meaning it will help you find a good relationship where you won’t need it anymore. Bumble promises to put women in control of the digital matchmaking process.
Tinder, Hinge, and many of the others on our list are owned by the Match Group conglomerate, while Bumble is the independent public company that places closest to the top of the list.
Public companies referenced in this report include Match Group Inc. (NASDAQ: MTCH), Grindr Inc. (NYSE: GRND), and Bumble Inc. (NASDAQ: BMBL). Also Zoosk owner Spark Networks SE (NASDAQ: LOV).
The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com.
Contact: For more information, please write to press@similarweb.com.
Report By: David F. Carr, Senior Insights Manager
Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.
