Yelp App Ranks 18th in Food & Drink, 353 Overall in U.S.

Similarweb Android data shows the app ranks #18 in the U.S. in food & drink and is ranked in the top 100 in 84 countries, but has seen its ranking deteriorate over time

Key takeaways

• Yelp’s overall ranking in the Android app store in the United States has ranged from 167-727 over the past two years and currently sits at 353.
• Within the food & drink app category, Yelp’s ranking in the Android app store in the United States has ranged from 4th-26th and currently is ranked 18th.
• Yelp ranks in the top 100 in 84 separate countries, and in the top 500 in 100 countries.
• On Desktop and Mobile Web, Yelp has 139 million monthly visits, only slightly behind Tripadvisor.com web traffic, but well ahead of visits to OpenTable, The Real Yellow Pages (yellowpages.com), and CitySearch.

Yelp rankings have worsened somewhat over time

Yelp’s business model revolves around user-generated content on restaurants and local businesses, with the company largely generating revenues through advertising and other services, including restaurant reservations and restaurant wifi.

A look at Yelp’s ranking in the Android app store in general, and under the food & drink category shows that the ranking has gotten somewhat worse over time. First, we took a look at its general ranking in the Android app store.

The chart below looks at the date range of March 2022-March 2023, and you can see that Yelp’s overall app store rank fluctuated from a best of 167 in May 2022, to a worst of  727 in January 2023. As of March 2023, its overall ranking was 353.

The food & drink category shows slight worsening over time.

Looking at the date range of April 2021-March 2023, you can see that Yelp’s ranking in the app store under the food & drink category has ranged from a best of fourth place to a worst of 26th place over time. It’s currently sitting in 18th place in this category.

You can see the changes over time below, with a higher number representing a worse ranking over time. Yelp’s ranking has been deteriorating over time within this category.

Below, you can see a list of the top 25 companies in the United States in the food & drink category. Notably, there is a mix of food delivery and fast food restaurants on the list, with restaurant reviews/reservations only really made up by Yelp. So though they have lost share in this category over time, it’s largely due to the rise of mobile ordering at fast food restaurants, rather than them losing out in their own mix of business.

Yelp maintains a top 100 ranking in 84 countries, top 500 in 100 countries

The table below shows the 20 countries where Yelp ranks the highest. Overall, the app, based on Android data, is currently ranked in the top 100 in 84 countries and in the top 500 in 100 countries.

Desktop & mobile web shows Yelp neck and neck with Tripadvisor

A look at Similarweb desktop & mobile web data shows that Yelp slightly lags behind Tripadvisor in monthly visits, but has a large lead over other similar competitors including OpenTable, The Real Yellow Pages, and CitySearch. While Yelp’s mix of restaurant reviews and reservations is not exactly a direct overlap with Tripadvisor, there are similarities in their business models.

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/blog/insights/.

Methodology

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by Jim Corridore

Senior Analyst

Jim provides insights across multiple sectors. With 30 years on Wall Street and numerous awards for stock-picking, he is a SUNY Albany graduate.