Shoplazza, YouAppi Stand Out Among Five Fast-Growing Online Marketing Tools

Shopify alternative Shoplazza grew traffic by more than 1,200% over the past year, while YouAppi topped 12 million monthly visits

Digital marketing and e-commerce leaders are always scanning the horizon for online tools that can help them grow their businesses, and Similarweb research identified five that have caught fire over the past year: Shoplazza, AppSamurai, Power Reviews, Writer, and YouAppi.

Shoplazza was the fastest-growing of the bunch, while YouAppi was the largest, having grown traffic by about 230% in the past year to more than 12 million monthly visits. This research was based on the methodology used for the Similarweb Digital 100, in this case identifying the fastest growing web domains categorized as “Online Marketing” in Similarweb’s taxonomy.

Key takeaways

• Shoplazza grew traffic to shoplazza.com by over 12,000%, with 1.6 million visits in July. A year ago, traffic was averaging less than 100,000 visits. With R&D in China and a marketing operation based in Toronto, Shoplazza promises to help businesses sell worldwide.
• AppSamurai (“Your one-stop shop for mobile app growth”) grew traffic to appsamurai.com by 818% in a year to just over 1 million visits in July 2023.
• Power Reviews, a ratings and reviews management platform that promises to help businesses get more mileage out of user-generated content, grew traffic to powerreviews.com by 259% to 1.4 million visits in July 2023.
• Writer, an AI-powered copywriting assistant that resists the urge to automate human writers out of the picture entirely, grew traffic to writer.com by 238% and had just over 1 million visits in July 2023.
• YouAppi, a mobile app marketing specialist with particular strength in online gaming, grew traffic to youappi.com by 230% to more than 12 million visits. In May, YouAppi was acquired by Affle, a mobile advertising company based in India.

To identify domains with sustained growth, we looked at total US traffic over a 12-month period (August 2022 to July 2023), compared with the previous year. To be included, the website had to average more than 100,000 monthly visits – and half that for the previous year. These criteria aim to filter out websites experiencing a momentary surge in traffic, as well as those who seem to have “come out of nowhere.” We also made some judgment calls to identify the most relevant companies.

A combination of growth and scale

The five companies identified show a combination of growth and scale. Although YouAppi is much larger than the rest, it also achieved its current size with a rapid growth trajectory.

Fastest-growing online marketing tools

By sheer growth, Shoplazza is the clear winner, although AppSamurai also has a significant lead on the rest.

Shoplazza has been in business for a few years, but really took off within the last 12 months.

Fastest-growing online marketing tools, ranked by traffic

YouAppi is by far the largest of these tools, ranked by web traffic. Shoplazza is #2 but far behind in scale.

Online marketing innovation never stops

Online marketing is always reinventing itself, and the five tools we highlighted here are just some of those helping digital businesses connect better with their audiences. We could tweak our selection criteria, for example by limiting the analysis to domains with more than 1 million visits rather than more than 100,000, and come up with a whole different winner’s circle. But that doesn’t change the fact that these five have achieved outstanding digital performance.

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/blog/insights/.

Methodology

Disclaimer: All names, brands, trademarks, and registered trademarks are the property of their respective owners. The data, reports, and other materials provided or made available by Similarweb consist of or include estimated metrics and digital insights generated by Similarweb using its proprietary algorithms, based on information collected by Similarweb from multiple sources using its advanced data methodologies. Similarweb shall not be responsible for the accuracy of such data, reports, and materials and shall have no liability for any decision by any third party based in whole or in part on such data, reports, and materials.

by David F. Carr

David covers social media, digital advertising, and generative AI. With a background in web trends since the 1990s, he’s also the author of "Social Collaboration for Dummies".