Panasonic Wins the ‘Spotlight Award’ for Raising Brand Awareness

Panasonic is one of five Similarweb Digital Marketing Awards winners for 2023

Panasonic won the Spotlight Award for superior use of search stickiness to drive brand recognition — part of the Similarweb Digital Marketing Awards announced today.

This awards program recognizes success at using search marketing and other digital marketing techniques to drive website traffic, as judged by both Similarweb metrics and the reviews by our panel of digital marketing experts.

Key takeaways

• Panasonic increased traffic by 10% on the desktop and 14% for mobile, year-over-year (YoY).
• Between January and November, mobile paid search traffic increased by 49%.
• While it trails competitors in traffic volume, Panasonic’s website engagement was higher in terms of visit duration, pages per visit, and unique visits, suggesting that they’re driving higher-quality traffic.

A pattern of growth

According to Similarweb estimates, between January and November 2022, Panasonic achieved significant traffic increases across channels and particularly for the mobile web:

Winning on website engagement

The awards panel was impressed by how Panasonic’s website stood out on measures of engagement such as visit duration.

Read the full analysis

Read the full analysis behind the award and learn about the other honorees:

• The Titan Award to Shein, which built on its strong global brand to enter new markets such as Brazil.
• The Challenger Award to Hey Dude Shoes for using the reach of Google and Amazon to capture share from bigger competitors in the shoe segment.
• The Referral Award to Pizza Hut Japan for using referrals from other websites to capture market share.
• The Streamline Award to Lululemon for demonstrating excellence in pay-per-click mobile search as one of the tactics allowing it to defend its market share in a tough economy for retail.

The Similarweb Insights & Communications team is available to pull additional or updated data on request for the news media (journalists are invited to write to press@similarweb.com). When citing our data, please reference Similarweb as the source and link back to the most relevant blog post or similarweb.com/blog/insights/.

Contact: For more information, please write to press@similarweb.com.

Citation:  Please refer to Similarweb as a digital intelligence platform. If online, please link back to www.similarweb.com or the most relevant blog post.

Report By: David F. Carr, Senior Insights Manager

Methodology

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by David F. Carr

David covers social media, digital advertising, and generative AI. With a background in web trends since the 1990s, he’s also the author of "Social Collaboration for Dummies".